Las Sesiones De Trabajo Como T Cnica De Relaciones P Blicas
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Las Sesiones De Trabajo Como T Cnica De Relaciones P Blicas
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Author : Cindy Stephany Huaripata Yizuka
language : es
Publisher: Editorial Academica Espanola
Release Date : 2013
Las Sesiones De Trabajo Como T Cnica De Relaciones P Blicas written by Cindy Stephany Huaripata Yizuka and has been published by Editorial Academica Espanola this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Durante los últimos años, las empresas privadas del rubro de tecnologías de la información han buscado distintas maneras de lograr un acercamiento con sus públicos, y entre estas formas se encuentran las sesiones de trabajo como técnica de Relaciones Públicas. Así, estas reuniones son evaluadas por los públicos, de manera que se forman una imagen parcial de la empresa, positiva o negativa (en relación a su asistencia al evento) que se suma a la imagen general que tienen de la organización en función a sus productos, actividades y conductas, que también puede ser positiva o negativa; esta última, es el resultado de un balance de percepciones; y es afectada por los niveles de satisfacción de los públicos asistentes al evento (la imagen puede mantenerse, reforzarse o verse disminuida). En este libro se demuestra, a través de una investigación, que la organización de sesiones de trabajo influye en la imagen que tienen los clientes de una empresa (sólo en aquellos que asisten al evento), y ofrece un plan modelo para llevar a cabo una sesión de trabajo, información necesaria para todo profesional que se desenvuelve en el ámbito de las Ciencias de la Comunicación y Relaciones Públicas.
T Cnicas De Las Relaciones P Blicas
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Author : Jordi Xifra
language : es
Publisher: Editorial UOC
Release Date : 2013-04-16
T Cnicas De Las Relaciones P Blicas written by Jordi Xifra and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Las relaciones públicas, en tanto que función estratégica de las organizaciones, consisten en un proceso estratégico de comunicación promovido por las organizaciones con el fin de establecer, mantener o modificar relaciones de interés mutuo con los públicos de su entorno social, económico y político. Para el desarrollo de dicho proceso, los profesionales de las relaciones públicas seleccionan las técnicas más adecuadas que canalicen los mensajes que quieren transmitir a los públicos de la organización. Este libro, el primero en lengua española que aborda exclusivamente el fenómeno de las técnicas de las relaciones públicas, ofrece un estudio exhaustivo de las diferentes herramientas de las relaciones con la prensa, la comunicación interna, las relaciones con la comunidad, así como de las técnicas transversales, como la elaboración de discursos o de materiales corporativos gráficos y audiovisuales, desde una perspectiva estrictamente práctica. Así, se convierte, tanto para estudiantes como para profesionales, en una guía muy útil para la implantación de las distintas técnicas de las campañas de relaciones públicas, tanto a través de los soportes tradicionales como de los nuevos soportes interactivos multimedia.
Diario De Sesiones De La C Mara De Diputados
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Author : Argentina. Congreso de la Nación. Cámara de Diputados de la Nación
language : es
Publisher:
Release Date : 1989
Diario De Sesiones De La C Mara De Diputados written by Argentina. Congreso de la Nación. Cámara de Diputados de la Nación and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Argentina categories.
Diario De Sesiones De La C Mara De Senadores De La Rep Blica Oriental Del Uruguay
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Author : Uruguay. Asamblea General. Cámara de Senadores
language : es
Publisher:
Release Date : 1953
Diario De Sesiones De La C Mara De Senadores De La Rep Blica Oriental Del Uruguay written by Uruguay. Asamblea General. Cámara de Senadores and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Uruguay categories.
La Gaceta Diario Oficial De La Rep Blica De Honduras
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Author : Honduras
language : es
Publisher:
Release Date : 1926
La Gaceta Diario Oficial De La Rep Blica De Honduras written by Honduras and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1926 with Budget categories.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Pearson Education India
Release Date : 1962
Effective Public Relations written by Scott M. Cutlip and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Public relations categories.
The Global Public Relations Handbook Revised And Expanded Edition
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2009-01-13
The Global Public Relations Handbook Revised And Expanded Edition written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Daniel Goleman Omnibus
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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004
Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.
Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.
Crystallizing Public Opinion
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Author : Edward Bernays
language : en
Publisher: Courier Dover Publications
Release Date : 2019-10-16
Crystallizing Public Opinion written by Edward Bernays and has been published by Courier Dover Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Business & Economics categories.
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays — whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. — cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Every Child Counts New Global Estimates On Child Labour
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Author :
language : en
Publisher: ILO/IPEC
Release Date : 2002
Every Child Counts New Global Estimates On Child Labour written by and has been published by ILO/IPEC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Child labor categories.
[Introduction] This document presents the results of ILO research on the global magnitude of child labour. It introduces new global estimates for economic activity by children and child labour in the sense of ILO Conventions Nos 138 and 182. There are no national data to be found in this document. The lowest aggregate level presented are the major world regions. All estimates are for the benchmark year 2000. Child labour is a sensitive subject and numbers on its magnitude play an important role in global policy-making and advocacy efforts. The research was conducted in acute awareness of this responsability and used well-proven statistical methodologies in an attempt to keep error margins to a minimum. All sources, underlying definitions and methodological steps are explained in detail. The document is devided into three main sections. Section 1 presents the main findings. Sections 2 and 3 introduce definitions and methodologies. Data are presented in tables and charts