Lavapiubianco Biz Marketing Business E Web

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Lavapiubianco Biz Marketing Business E Web

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Author : Lorenzo Montagna
language : it
Publisher: Tecniche Nuove
Release Date : 2004

Lavapiubianco Biz Marketing Business E Web written by Lorenzo Montagna and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Internet

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Author :
language : en
Publisher: Routledge
Release Date :

Internet written by and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Web Site Strategie Per Un Progetto Web Vincente

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Author : Flavio Cipollina
language : it
Publisher: Flavio Cipollina
Release Date : 2012

Web Site Strategie Per Un Progetto Web Vincente written by Flavio Cipollina and has been published by Flavio Cipollina this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.

Comunicare L Impresa

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Author : Tino Ferrari
language : it
Publisher: Clueb Edizioni
Release Date : 2014-05-30

Comunicare L Impresa written by Tino Ferrari and has been published by Clueb Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.

Ricordate quando qualcuno, con sofisticate tecniche seduttive, convinse l’amante TINO FERRARI a cogliere la mela proibita nel paradiso terrestre? La popolazione umana, allora, era composta da sole due persone. Il guru del marketing Philip Kotler non aveva ancora parlato di marketing mix, non c’erano istituti di indagine demoscopica e non ci si riempiva la bocca con parole come: media planning, strategic view, brand image, corporate communication, customer relationship management. Oggi, più che mai, la competizione di mercato richiede metodo, innovazione, originalità. Questo libro, con i suoi suggerimenti pratici e case studies, fornisce un concreto vademecum per la comunicazione d’impresa; presenta i nuovi percorsi della comunicazione polisensoriale (marketing olfattivo, armocromico, tattile, uditivo) ed emozionale (shopping experience/concept store ed esperienze d’avanguardia anche nella pubblica amministrazione); stimola la creatività individuale, non solo per migliorare la professionalità del comunicatore d’impresa e del manager, ma anche come crescita personale. Per questo motivo, l’ultimo capitolo è intitolato Per concludere... e per ricominciare”. L’autore, forte dell’esperienza aziendale, ha realizzato questo testo come strumento di formazione per professionisti in Scienze della Comunicazione ma anche per manager “curiosi” e ”curiosi stessi” come categoria–target. Infatti, se il rigore metodologico è alla base dei molti capitoli mirati ad un efficace utilizzo delle tecniche di comunicazione d’impresa, la curiosità e lo stimolo diventano il sale di altri capitoli centrati sulla ricerca di percorsi nuovi nel fare comunicazione.

Autocad 2005

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Author :
language : it
Publisher: Tecniche Nuove
Release Date :

Autocad 2005 written by and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Cascading Style Sheets La Guida Completa

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Author : Eric A. Meyer
language : it
Publisher: Tecniche Nuove
Release Date : 2004

Cascading Style Sheets La Guida Completa written by Eric A. Meyer and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.

Java Server Pages

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Author : Hans Bergsten
language : it
Publisher: Tecniche Nuove
Release Date : 2004

Java Server Pages written by Hans Bergsten and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.

Database Design

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Author : Lorenzo Braidi
language : it
Publisher: Tecniche Nuove
Release Date : 2004

Database Design written by Lorenzo Braidi and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.

The Idea Writers

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Author : T. Iezzi
language : en
Publisher: Springer
Release Date : 2016-09-27

The Idea Writers written by T. Iezzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

The Advertising Concept Book

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Author : Pete Barry
language : en
Publisher:
Release Date : 2012

The Advertising Concept Book written by Pete Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College