Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys
DOWNLOAD eBooks
Download Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys
DOWNLOAD eBooks
Author : Dean Fueroghne
language : en
Publisher:
Release Date : 2007
Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys written by Dean Fueroghne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.
Law Advertising
DOWNLOAD eBooks
Author : Dean Keith Fueroghne
language : en
Publisher:
Release Date : 2000
Law Advertising written by Dean Keith Fueroghne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Law categories.
Managing Advertising Marketing Legal Issues
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 2008
Managing Advertising Marketing Legal Issues written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising laws categories.
Managing Advertising & Marketing Legal Issues is an authoritative, insiders perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nations leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the clients business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship. These top lawyers discuss addressing IP issues, counseling clients on the legality of sweepstakes and special promotions, avoiding litigation, substantiating claims, and responding to investigations by government agencies. Additionally, these leaders interpret the legal issues surrounding developments in advertising and new media, including privacy concerns and green marketing, as well as international advertising. The breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.
Law Advertising
DOWNLOAD eBooks
Author : Dean K. Fueroghne
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-03-01
Law Advertising written by Dean K. Fueroghne and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Law Advertising
DOWNLOAD eBooks
Author : Dean Keith Fueroghne
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2017
Law Advertising written by Dean Keith Fueroghne and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising laws categories.
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals--from agency account executives and copywriters to art directors and freelance designers--will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
The Advertising Law Guide
DOWNLOAD eBooks
Author : Lee Wilson
language : en
Publisher:
Release Date : 2000
The Advertising Law Guide written by Lee Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising laws categories.
This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Effective Yellow Pages Advertising For Lawyers
DOWNLOAD eBooks
Author : Kerry Randall
language : en
Publisher: Lpm ABA
Release Date : 2002
Effective Yellow Pages Advertising For Lawyers written by Kerry Randall and has been published by Lpm ABA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
International Advertising Law
DOWNLOAD eBooks
Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
The Laws Behind Advertising
DOWNLOAD eBooks
Author : Aspatore Books
language : en
Publisher:
Release Date : 2006
The Laws Behind Advertising written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The Laws Behind Advertising is an authoritative, insider's perspective on the complex issues companies face when preparing and launching an advertising campaign. Featuring department heads, group chairs, and leading partners representing some of the nation's top firms, this book provides a broad yet comprehensive overview of the laws and regulations governing advertising communications, promotions, trademarks, and comparative ads, and more. From understanding the CAN SPAM act and FTC regulations, to running a sweep-stakes, these authors explain advertising law from start to finish. The different niches presented and the breadth of perspectives represented by these outstanding authors enable readers to get inside some of the legal minds of today, as experts offer up their thoughts for creating strong, legally defensible ad campaigns.
Ad Law
DOWNLOAD eBooks
Author : Richard Lindsay
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-09-03
Ad Law written by Richard Lindsay and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-03 with Law categories.
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.