Le Basi Del Pricing Strategie Di Prezzo Per Incrementare La Redditivit

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Le Basi Del Pricing

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Author : Danilo Zatta
language : it
Publisher: HOEPLI EDITORE
Release Date : 2012-01-24T00:00:00+01:00

Le Basi Del Pricing written by Danilo Zatta and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-24T00:00:00+01:00 with Business & Economics categories.

La prima guida basilare e pragmatica edita in Italia su come sfruttare la leva del prezzo per incrementare la redditività aziendale e identificare nuove opportunità di crescita. Il pricing ha un impatto diretto sulla redditività aziendale, tuttavia le imprese non sfruttano pienamente le sue potenzialità. Spesso la definizione del prezzo si riduce all'applicazione di formule predefinite, all'orientamento alla concorrenza, all'aggiunta di un margine sul costo o al semplice istinto perdendo così reddito aziendale. Questo volume va oltre, illustrando in maniera semplice e concreta quali tecniche e quali strumenti utilizzare, per gestire le molteplici possibilità offerte dal pricing.

Le Basi Del Pricing Strategie Di Prezzo Per Incrementare La Redditivit

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Author : Danilo Zatta
language : it
Publisher: Marketing e management
Release Date : 2017

Le Basi Del Pricing Strategie Di Prezzo Per Incrementare La Redditivit written by Danilo Zatta and has been published by Marketing e management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.

Strategie Di Pricing

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Author : Hermann Simon
language : it
Publisher: HOEPLI EDITORE
Release Date : 2012-06-26T15:00:00+02:00

Strategie Di Pricing written by Hermann Simon and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-26T15:00:00+02:00 with Business & Economics categories.

Il volume Strategie di Pricing è la prima guida che tratta in maniera chiara e pragmatica una delle questioni basilari del mondo aziendale: come sfruttare la leva del prezzo per incrementare la redditività aziendale ed identificare nuove opportunità di crescita. Il pricing ha un impatto diretto sulla redditività aziendale, tuttavia le imprese non sfruttano pienamente le sue potenzialità. Spesso la definizione del prezzo si riduce all'applicazione di formule predefinite, all'orientamento alla concorrenza, all'aggiunta di un margine sul costo o al semplice istinto perdendo così reddito aziendale. Inoltre, visti i successi di molte imprese nella riduzione dei costi, la potenziale redditività aggiuntiva derivante dal cost cutting risulta limitata. Ecco perché anche in Italia il pricing sta vivendo una rinascita. Simon e Zatta, mettendo a frutto la loro esperienza di consulenti aziendali, docenti e referenti, chiariscono come affrontare le diverse sfide con le quali i responsabili del marketing e la direzione aziendale si confrontano quando intendono definire ed implementare strategie di pricing. Casi aziendali, esempi italiani ed esteri rendono ancora più facilmente comprensibile e applicabile la materia trattata.

Pricing

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Author : Cristina Mariani
language : it
Publisher: FrancoAngeli
Release Date : 2022-06-21T00:00:00+02:00

Pricing written by Cristina Mariani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-21T00:00:00+02:00 with Business & Economics categories.

210.1.2

Strumenti Di Controllo Per Le Imprese Turistiche

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Author : Anna Lia Scannerini
language : it
Publisher: FrancoAngeli
Release Date : 2015-01-08T00:00:00+01:00

Strumenti Di Controllo Per Le Imprese Turistiche written by Anna Lia Scannerini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-08T00:00:00+01:00 with Business & Economics categories.

1365.2.19

Dynamic Pricing

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Author : Massimo Dell'Erba
language : it
Publisher: FrancoAngeli
Release Date : 2018-09-21T00:00:00+02:00

Dynamic Pricing written by Massimo Dell'Erba and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21T00:00:00+02:00 with Business & Economics categories.

100.885

Casi Di Management Scelti E Commentati

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Author : Giorgio Pellicelli
language : it
Publisher:
Release Date : 1987

Casi Di Management Scelti E Commentati written by Giorgio Pellicelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.

L Industria Rivista Di Economia E Politica Industriale

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Author :
language : it
Publisher:
Release Date : 2006

L Industria Rivista Di Economia E Politica Industriale written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Industries categories.

Rivisteria

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Author :
language : it
Publisher:
Release Date : 1996

Rivisteria written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Book industries and trade categories.

Revenue Management In Manufacturing

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Author : Danilo Zatta
language : en
Publisher: Springer
Release Date : 2016-07-08

Revenue Management In Manufacturing written by Danilo Zatta and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-08 with Business & Economics categories.

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.