Le Discours Iconique Publicitaire Dans La Presse Crite M Canismes Rh Toriques Et Argumentatifs
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Le Discours Iconique Publicitaire Dans La Presse Crite M Canismes Rh Toriques Et Argumentatifs
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Author : OANA-ILINCA MOLDOVEANU
language : fr
Publisher: Editura Universității din București - Bucharest University Press
Release Date : 2022-01-01
Le Discours Iconique Publicitaire Dans La Presse Crite M Canismes Rh Toriques Et Argumentatifs written by OANA-ILINCA MOLDOVEANU and has been published by Editura Universității din București - Bucharest University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Language Arts & Disciplines categories.
Vu qu’à l’heure actuelle il y a de nombreuses recherches sur le texte publicitaire, mais relativement peu d’études consacrées à l’image publicitaire, le volume se donne pour but de mettre en exergue, au moyen d’un corpus de publicités homogène et, en même temps, hétérogène, les mécanismes rhétorico-argumentatifs dans ce type de discours visuel, exploitant la dimension sémanticopragmatique du signe iconique. Quelle est la finalité de la rhétorique publicitaire ? Aide-t-elle les créateurs à mieux convaincre le public ou bien la prise de conscience du mécanisme rhétorique aide-t-elle le public à mieux se défendre contre l’emprise de la publicité ? Quelles sont les structures rhétoriques les plus fréquentes ? Comment s’intègrent-elles dans le schéma argumentatif de l’image ? Est-ce que les différents thèmes publicitaires portent leur empreinte sur les structures rhétoriques et argumentatives ? Ce sont des questions auxquelles le présent ouvrage vise à apporter, autant que possible, des réponses.
Organisation Et Fonctionnement Du Discours Publicitaire Dans La Presse Crite
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Author : Andreea Teletin
language : fr
Publisher:
Release Date : 2008
Organisation Et Fonctionnement Du Discours Publicitaire Dans La Presse Crite written by Andreea Teletin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Notre étude se fonde sur une approche linguistique (notamment sémantico-pragmatique) du discours publicitaire dans la presse écrite. Nous nous proposons d'étudier les principales différences et ressemblances du discours publicitaire dans le contexte de la publicité européenne (portugaise, française et roumaine). Du point de vue théorique, notre analyse s'appuie notamment sur la théorie sémantique de Bernard Pottier qui relie les niveaux conceptuel, linguistique et discursif. Etant donné que le discours publicitaire a pour but de convaincre les consommateurs potentiels, il est porteur tout d'abord de la modalité factuelle (FAIRE FAIRE) qui à son tour se combine avec les modalités épistémique (le SAVOIR) et axiologique (le VALOIR). Dans une première partie, nous étudions les caractéristiques et les fonctions de chaque composante du discours publicitaire (titre, texte argumentatif, image, logo et slogan). La deuxième partie de notre travail est conçue à partir des analyses de quelques phénomènes linguistiques (modalisation, formes d'adresse, deixis, négation). La troisième partie est centrée sur les représentations culturelles – liées aux stéréotypes et aux mythes – dans les discours publicitaires portugais, français et roumain. L'approche comparative envisagée nous a permis d'approfondir et de nuancer l'étude des structures discursivo-textuelles qu'on a cherché à contextualiser d'un point de vue socio-culturel. Compte tenu de la complexité du discours publicitaire, notre étude se veut un essai pour mieux comprendre la force persuasive de ce type de discours, à travers l'analyse de son contenu linguistique, social et mythique.
Marketing And Semiotics
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Author : Hanne Hartvig Larsen
language : en
Publisher:
Release Date : 1991
Marketing And Semiotics written by Hanne Hartvig Larsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
The Social Semiotics Of Mass Communication
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Author : Klaus Bruhn Jensen
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-07-11
The Social Semiotics Of Mass Communication written by Klaus Bruhn Jensen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-11 with Language Arts & Disciplines categories.
This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relations between communications and society, and on recent work in both social sciences and humanities.
Between Imagined Communities And Communities Of Practice
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Author : Nicolas Adell
language : en
Publisher: Göttingen University Press
Release Date : 2015
Between Imagined Communities And Communities Of Practice written by Nicolas Adell and has been published by Göttingen University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communities of practice categories.
Community and participation have become central concepts in the nomination processes surrounding heritage, intersecting time and again with questions of territory. In this volume, anthropologists and legal scholars from France, Germany, Italy and the USA take up questions arising from these intertwined concerns from diverse perspectives: How and by whom were these concepts interpreted and re-interpreted, and what effects did they bring forth in their implementation? What impact was wielded by these terms, and what kinds of discursive formations did they bring forth? How do actors from local to national levels interpret these new components of the heritage regime, and how do actors within heritage-granting national and international bodies work it into their cultural and political agency? What is the role of experts and expertise, and when is scholarly knowledge expertise and when is it partisan? How do bureaucratic institutions translate the imperative of participation into concrete practices? Case studies from within and without the UNESCO matrix combine with essays probing larger concerns generated by the valuation and valorization of culture.
Semiotics Of The Media
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Author : Winfried Nöth
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-12-19
Semiotics Of The Media written by Winfried Nöth and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.
Objects And Images
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Author : Susann Vihma
language : en
Publisher:
Release Date : 1992
Objects And Images written by Susann Vihma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Quantitative Methods In Politics
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Author : Stuart Arthur Rice
language : en
Publisher:
Release Date : 1928
Quantitative Methods In Politics written by Stuart Arthur Rice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with Politics, Practical categories.
With Malice Toward All
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Author : Patricia Moy
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2000-04-30
With Malice Toward All written by Patricia Moy and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-30 with Political Science categories.
Public opinion polls point to a continuing decline in confidence in the Presidency, court system, Congress, the news media, state government, public education, and other key institutions. Moy and Pfau analyze the reasons for this crisis of confidence, with particular attention to the role of the media. Moy and Pfau examine the impact of sociodemographic factors, political expertise, and use of communication media on people's perceptions of confidence in democratic institutions. Their conclusions are based on two years of data collection. In three waves between 1995 and 1997, they conducted a series of content analyses of media depictions of democratic institutions in conjunction with general survey data. The result is one of the most comprehensive examinations ever conducted on the influence of the media on public confidence. It will be of great value to scholars, researchers, students, and professionals in government and the media.
A Semiotic Theory Of Language
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Author : Sebastian Shaumyan
language : en
Publisher:
Release Date : 1987-05-22
A Semiotic Theory Of Language written by Sebastian Shaumyan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-05-22 with Language Arts & Disciplines categories.
"... one of the most significant books in the field of theoretical linguistics... will become a classic... " --Adam Makkai, University of Illinois at Chicago Circle Taking issue with Transformational Grammar Theory, Shaumyan separates language from psychology, arguing that language occupies a different world, that of the semiotic.