Le Management De La Valeur Client Dans Un Contexte De Distribution S Lective
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Le Management De La Valeur Client Dans Un Contexte De Distribution S Lective
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Author : Benjamin Morisse
language : fr
Publisher:
Release Date : 2013
Le Management De La Valeur Client Dans Un Contexte De Distribution S Lective written by Benjamin Morisse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Ce mémoire d'habilitation à diriger les recherches fait la synthèse de quinze années de travaux portant sur la valeur-client dans un contexte de distribution automobile. Il présente les principales contributions de l'auteur autour, d'une part, de l'Organisation, la coordination et l'animation d'un réseau de distributeurs agréés et , d'autre part de la perception de la valeur par le client.
Le Management De La Valeur Client
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Author : Christophe Allard
language : fr
Publisher:
Release Date : 2002
Le Management De La Valeur Client written by Christophe Allard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
Le Management de la relation client ou CRM a connu ces dernières années un développement exceptionnel. Les grandes entreprises se sont dotées avec succès de centres de contact performants et coûteux pour mieux gérer tous les moments de contact avec leurs clients. Aujourd'hui, face à la contrainte des comptes d'exploitation et au ralentissement de croissance sur de nombreux marchés, la question pressante devient : comment rentabiliser les investissements réalisés ? Comment augmenter la valeur de l'entreprise par la valeur de ses clients ? La réponse passe par la re-découverte de quelques évidences : • Un client fidèle est un client qui consomme. • Tous les clients ne sont pas égaux en valeur. • Il existe un équilibre possible entre satisfaction et rentabilité d'un client. Le Management de la valeur client (MVC), basé sur un modèle économétrique mis au point par Teleperformance en collaboration avec la Kellogg School of Management de Northwestern University, propose un retour efficace aux principes de rentabilité. Il conduit à réviser en profondeur la plupart des programmes CRM existants. Illustré par de nombreuses études de cas, cet ouvrage décrit les principes du MVC, sa dimension stratégique et opérationnelle, son mode de pilotage. L'enjeu économique majeur du MVC retiendra l'attention des directions générales, directions marketing, responsables relations clients et qualité.
Marketing Business To Business
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Author : Philippe Malaval
language : fr
Publisher: Pearson Education France
Release Date : 2013-06-14
Marketing Business To Business written by Philippe Malaval and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Business & Economics categories.
Cet ouvrage de référence, illustré de nombreux exemples et cas, fait un panorama complet de tous les types de marketing B-to-B. Cette 5e édition, très orientée web et réseaux sociaux, propose un chapitre dédié à la e-communication.
Human Resource Management In Construction Projects
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Author : Martin Loosemore
language : en
Publisher: Routledge
Release Date : 2003-12-08
Human Resource Management In Construction Projects written by Martin Loosemore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Social Science categories.
Although construction is one of the most labour-intensive industries, people management issues are given inadequate attention. Furthermore, the focus of attention with regards to HR has been on the strategic aspects of HRM function - yet most problems and operational issues arise on projects. To help redress these problems, this book takes a broad view of HRM, examining the strategic and operational aspects of managing people within the construction sector. The book is aimed at project managers and students of project management who, until now, have been handed the responsibility for human resource management without adequate knowledge or training. The issues addressed in this book are internationally relevant, and are of fundamental concern to both students and practitioners involved in the management of construction projects. The text draws on the authors' experience of working with a range of large construction companies in improving their HRM operational activities at both strategic and operational levels, and is well illustrated with case studies of projects and organizations.
Market Driven Management
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Author : Jean-Jacques Lambin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-07-19
Market Driven Management written by Jean-Jacques Lambin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
The Co Creation Paradigm
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Author : Venkat Ramaswamy
language : en
Publisher: Stanford University Press
Release Date : 2014-04-09
The Co Creation Paradigm written by Venkat Ramaswamy and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with Business & Economics categories.
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Le Moci
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Author :
language : fr
Publisher:
Release Date : 1988-04
Le Moci written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-04 with France categories.
Smart Retailing
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Author : Eleonora Pantano
language : en
Publisher: Springer
Release Date : 2019-03-04
Smart Retailing written by Eleonora Pantano and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Handbook Of New Institutional Economics
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Author : Claude Ménard
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-06-27
Handbook Of New Institutional Economics written by Claude Ménard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-27 with Business & Economics categories.
New Institutional Economics (NIE) has skyrocketed in scope and influence over the last three decades. This first Handbook of NIE provides a unique and timely overview of recent developments and broad orientations. Contributions analyse the domain and perspectives of NIE; sections on legal institutions, political institutions, transaction cost economics, governance, contracting, institutional change, and more capture NIE's interdisciplinary nature. This Handbook will be of interest to economists, political scientists, legal scholars, management specialists, sociologists, and others wishing to learn more about this important subject and gain insight into progress made by institutionalists from other disciplines. This compendium of analyses by some of the foremost NIE specialists, including Ronald Coase, Douglass North, Elinor Ostrom, and Oliver Williamson, gives students and new researchers an introduction to the topic and offers established scholars a reference book for their research.
An Introduction To Efficiency And Productivity Analysis
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Author : Timothy J. Coelli
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-07-22
An Introduction To Efficiency And Productivity Analysis written by Timothy J. Coelli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-22 with Business & Economics categories.
Softcover version of the second edition Hardcover. Incorporates a new author, Dr. Chris O'Donnell, who brings considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications using real data, as well as exercises at the end of the chapters. Data sets, computer codes and software will be available for download from the web to accompany the volume.