Le Relazioni Internet Based Nei Mercati Industriali Premesse Strategiche E Modalit Di Governo
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Le Relazioni Internet Based Nei Mercati Industriali Premesse Strategiche E Modalit Di Governo
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Author : Rossella Chiara Gambetti
language : it
Publisher: Vita e Pensiero
Release Date : 2005
Le Relazioni Internet Based Nei Mercati Industriali Premesse Strategiche E Modalit Di Governo written by Rossella Chiara Gambetti and has been published by Vita e Pensiero this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Pearson Education India
Release Date : 1962
Effective Public Relations written by Scott M. Cutlip and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Public relations categories.
Augmented Urban Spaces
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Author : Fiorella De Cindio
language : en
Publisher: Routledge
Release Date : 2016-04-08
Augmented Urban Spaces written by Fiorella De Cindio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Political Science categories.
There have been numerous possible scenarios depicted on the impact of the internet on urban spaces. Considering ubiquitous/pervasive computing, mobile, wireless connectivity and the acceptance of the Internet as a non-extraordinary part of our everyday lives mean that physical urban space is augmented, and digital in itself. This poses new problems as well as opportunities to those who have to deal with it. This book explores the intersection and articulation of physical and digital environments and the ways they can extend and reshape a spirit of place. It considers this from three main perspectives: the implications for the public sphere and urban public or semi-public spaces; the implications for community regeneration and empowerment; and the dilemmas and challenges which the augmentation of space implies for urbanists. Grounded with international real -life case studies, this is an up-to-date, interdisciplinary and holistic overview of the relationships between cities, communities and high technologies.
Supply Side Sustainability
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Author : Timothy F. H. Allen
language : en
Publisher: Columbia University Press
Release Date : 2003-02-19
Supply Side Sustainability written by Timothy F. H. Allen and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-19 with Science categories.
While environmentalists insist that lower rates of consumption of natural resources are essential for a sustainable future, many economists dismiss the notion that resource limits act to constrain modern, creative societies. The conflict between these views tinges political debate at all levels and hinders our ability to plan for the future. Supply-Side Sustainability offers a fresh approach to this dilemma by integrating ecological and social science approaches in an interdisciplinary treatment of sustainability. Written by two ecologists and an anthropologist, this book discusses organisms, landscapes, populations, communities, biomes, the biosphere, ecosystems and energy flows, as well as patterns of sustainability and collapse in human societies, from hunter-gatherer groups to empires to today's industrial world. These diverse topics are integrated within a new framework that translates the authors' advances in hierarchy and complexity theory into a form useful to professionals in science, government, and business. The result is a much-needed blueprint for a cost-effective management regime, one that makes problem-solving efforts themselves sustainable over time. The authors demonstrate that long-term, cost-effective resource management can be achieved by managing the contexts of productive systems, rather than by managing the commodities that natural systems produce.
Viable Systems Approach Vsa
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Author : Gaetano M. Golinelli
language : en
Publisher:
Release Date : 2010
Viable Systems Approach Vsa written by Gaetano M. Golinelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Consumer Behaviour
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Author : Robert East
language : en
Publisher: SAGE
Release Date : 2008-05-19
Consumer Behaviour written by Robert East and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Business & Economics categories.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Designing Freedom
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Author : Stafford Beer
language : en
Publisher: House of Anansi
Release Date : 1993-11-18
Designing Freedom written by Stafford Beer and has been published by House of Anansi this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-11-18 with Science categories.
Distinguished cyberneticist Stafford Beer states the case for a new science of systems theory and cybernetics. His essays examine such issues as The Real Threat to All We Hold Most Dear, The Discarded Tools of Modern Man, A Liberty Machine in Prototype, Science in the Service of Man, The Future That Can Be Demanded Now, The Free Man in a Cybernetic World. Designing Freedom ponders the possibilities of liberty in a cybernetic world.
Collective Intelligence
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Author : Pierre Levy
language : en
Publisher: Basic Books
Release Date : 1999-12-10
Collective Intelligence written by Pierre Levy and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-10 with Science categories.
The number of travelers along the information superhighway is increasing at a rate of 10 percent a month. How will this communications revolution affect our culture and society? Pierre Lévy shows how the unfettered exchange of ideas in cyberspace has the potential to liberate us from the social and political hierarchies that have stood in the way of mankind's advancement.Anthropologist, historian, sociologist, and philosopher, Lévy writes with a depth of scholarship and imaginative insight rare among media critics. At once a profound historical analysis of the development of human culture and a blueprint for the future, Collective Intelligence is a visionary work.
Market Driven Management
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Author : Jean-Jacques Lambin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-07-19
Market Driven Management written by Jean-Jacques Lambin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Development Projects Observed
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Author : Albert O. Hirschman
language : en
Publisher: Brookings Institution Press
Release Date : 2014-12-10
Development Projects Observed written by Albert O. Hirschman and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-10 with Business & Economics categories.
Originally published in 1967, the modest and plainly descriptive title of Development Projects Observed is deceptive. Today, it is recognized as the ultimate volume of Hirschman's groundbreaking trilogy on development, and as the bridge to the broader social science themes of his subsequent writings. Though among his lesser-known works, this unassuming tome is one of his most influential. It is in this book that Hirschman first shared his now famous "Principle of the Hiding Hand." In an April 2013 New Yorker issue, Malcolm Gladwell wrote an appreciation of the principle, described by Cass Sunstein in the book's new foreword as "a bit of a trick up history's sleeve." It can be summed up as a phenomenon in which people's inability to foresee obstacles leads to actions that succeed because people have far more problem-solving ability that they anticipate or appreciate. And it is in Development Projects Observed that Hirschman laid the foundation for the core of his most important work, Exit, Voice, and Loyalty, and later led to the concept of an "exit strategy."