Leading Loyalty
DOWNLOAD
FREE 30 Days
Download Leading Loyalty PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Leading Loyalty book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Leading Loyalty
DOWNLOAD
FREE 30 Days
Author : Sandy Rogers
language : en
Publisher: AMACOM
Release Date : 2019-04-16
Leading Loyalty written by Sandy Rogers and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Business & Economics categories.
In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Loyalty Rules
DOWNLOAD
FREE 30 Days
Author : Frederick F. Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2001
Loyalty Rules written by Frederick F. Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Loyalty Programs
DOWNLOAD
FREE 30 Days
Author : Philip Shelper
language : en
Publisher:
Release Date : 2023-08
Loyalty Programs written by Philip Shelper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08 with Business & Economics categories.
Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
Leadership Loyalty And Liability
DOWNLOAD
FREE 30 Days
Author : William Cook
language : en
Publisher: FriesenPress
Release Date : 2021-12-08
Leadership Loyalty And Liability written by William Cook and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-08 with Biography & Autobiography categories.
Robert ‘Mac’ MacIver had always been interested in aviation, and fate takes its course when he looks up to see a military jet flying overhead just after finishing his last exam at university in the mid-1970s. He soon finds himself at a Canadian Armed Forces recruiting centre, where he applies to become a military pilot. Beginning with basic officer training (boot camp), through many phases of flying training, and then operational assignments, Mac experiences all that the military has to offer; the best – camaraderie, mentorship, and the opportunity to fly and learn new skills – and the worst – a ‘Hierarchy of Loyalty’ designed to protect those at the top, layers of bureaucracy, and equipment that puts soldiers’ lives at risk. During his two decades of service, Mac meets the ‘Believers’, those who think the military has a real combat capability, and the ‘Deceivers’, those who know better but go along for career purposes. Despite these players, he has an interesting career that includes Tactical and Search and Rescue helicopter, and VIP fixed-wing flying. That is, until he encounters the ‘Star Chamber’ workings of the military’s investigative process and then must also fight the misdiagnosis of a deadly disease. These dealings expose the need for effective representation of military members in conflict with unchecked authority. Mac can only rely on his own allies: perseverance and self-reliance. Written by a military pilot, this semi-autobiographical story is a must read for anyone who is interested in aviation, has experience with the Canadian military, or is interested in a military career.
The Customer Loyalty Solution
DOWNLOAD
FREE 30 Days
Author : Arthur Middleton Hughes
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-03-13
The Customer Loyalty Solution written by Arthur Middleton Hughes and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-13 with Business & Economics categories.
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for The Customer Loyalty Solution: "The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including Verizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half Weekly Standard's variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat
Designing Best In Class Loyalty Programs Getting The Benefits Right
DOWNLOAD
FREE 30 Days
Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Designing Best In Class Loyalty Programs Getting The Benefits Right written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or plain old laziness, many companies take the easy way out and offer cookie-cutter benefits through their loyalty programs. The ones that are best-in-class don’t, offering benefits that not only succeed in satisfying the customer, but in changing the company’s bottom line…
Leadership Behavior Impact On Employee S Loyalty Engagement And Organizational Performance
DOWNLOAD
FREE 30 Days
Author : Raimi-Akinleye Abiodun
language : en
Publisher: AuthorHouse
Release Date : 2010-10
Leadership Behavior Impact On Employee S Loyalty Engagement And Organizational Performance written by Raimi-Akinleye Abiodun and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
Every organization is looking for ways to improve employee participation, loyalty and engagement; which most scholars believe could help with the organization' performance. We all know that leading with character is a good management skill for any leader that wants to be successful and effective. In this book, the following are seen as some characteristic behaviors that could distinguish a competitive and skillful leaders from others. When you are visible in the organization, know how to handle diversity, set expectations and most importantly know how to communicate and listen to your customers and employees, the result is always good for the organization. People begin to feel valued, respected and their sense of belonging begins to improve. The impact of employee feelings and perceptions will be seen on how they feel about the organization in general. The importance of good leadership on organization's performance and productivity is unquestionable and should be a driving force for leaders to demonstrate behaviors that are essential and productive.
Customer Loyalty
DOWNLOAD
FREE 30 Days
Author : Justin Sachs
language : en
Publisher:
Release Date : 2013-06
Customer Loyalty written by Justin Sachs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Customer Loyalty provides the world's leading tools, strategies, and principles from the world's leading strategic business professionals. These are the systems and practices real world entrepreneurs and business leaders are using every day in their businesses to increase their customer loyalty and the overall lifetime value of their customers.
The Power Of Loyalty
DOWNLOAD
FREE 30 Days
Author : Roger Brooks
language : en
Publisher: Entrepreneur Press
Release Date : 2010-06-01
The Power Of Loyalty written by Roger Brooks and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Business & Economics categories.
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
Customer Share Marketing
DOWNLOAD
FREE 30 Days
Author : Tom Osenton
language : en
Publisher: FT Press
Release Date : 2002
Customer Share Marketing written by Tom Osenton and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book is about how and why the world's leading marketers are growing Customer Share--successfully increasing the amount of business they get from their most loyal customers.