Leading Mass Customization Personalization
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Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases
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Author : Frank T Piller
language : en
Publisher: World Scientific
Release Date : 2009-12-30
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases written by Frank T Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
The Customer Centric Enterprise
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Author : Mitchell M. Tseng
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-27
The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Business & Economics categories.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Research In Mass Customization And Personalization
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Author : Mitchell
language : en
Publisher: World Scientific
Release Date : 2009-12-01
Research In Mass Customization And Personalization written by Mitchell and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Leading Mass Customization Personalization
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Author : Frank Piller
language : en
Publisher:
Release Date : 2018-02-02
Leading Mass Customization Personalization written by Frank Piller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Business & Economics categories.
Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.
Research In Mass Customization And Personalization
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Author : Mitchell
language : en
Publisher:
Release Date : 2009
Research In Mass Customization And Personalization written by Mitchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Annotation. A growing heterogeneity of demand, The advent of "long tail markets", exploding product complexities, and The rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, The latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases
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Author :
language : en
Publisher: World Scientific
Release Date : 2010
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases written by and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Flexible manufacturing systems categories.
A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Proceedings Of The 2003 World Congress On Mass Customization And Personalization Mcpc 2003
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Author : Frank T. Piller
language : en
Publisher:
Release Date : 2003
Proceedings Of The 2003 World Congress On Mass Customization And Personalization Mcpc 2003 written by Frank T. Piller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumers' preferences categories.
Mass Customization And Customer Centricity
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Author : Thomas Aichner
language : en
Publisher: Springer Nature
Release Date : 2023-07-24
Mass Customization And Customer Centricity written by Thomas Aichner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with Business & Economics categories.
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021). Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.
Managing Complexity
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Author : Jocelyn Bellemare
language : en
Publisher: Springer
Release Date : 2016-08-10
Managing Complexity written by Jocelyn Bellemare and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Business & Economics categories.
This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.
Mass Customization And Sustainability
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Author : Claudio R. Boër
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-21
Mass Customization And Sustainability written by Claudio R. Boër and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-21 with Technology & Engineering categories.
To adapt to global competitive pressures, manufacturers must develop methods and enabling technologies towards a personalized, customer oriented and sustainable manufacturing. Mass Customization and Sustainability defines the two concepts of mass customization and sustainability and introduces a framework to establish a link between the two concepts to answer the questions: Are these two aspects empowering one another? Or are they hindering one another? These questions investigate mass customization as one of the main driving forces to achieve effective sustainability. A methodology to assess the contribution of mass customization to sustainability is developed, providing an assessment model composed by a set of indicators covering the three aspects of sustainability: social, economical and environmental. This is supported and further explained using ideas and new concepts compiled from recent European research. Researchers, scientists, managers and industry professionals alike can follow a set of practical examples and industrial cases, enabling them to easily transfer Mass Customization and Sustainability theoretical concepts into actions to be enforced into their everyday business for gaining competitiveness. Mass Customization and Sustainability also introduces useful concepts for government officials responsible for establishing sustainable policies and regulations, offering methods to compare the results of implementation of such policies.