Mass Customization And Customer Centricity

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Mass Customization And Customer Centricity

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Author : Thomas Aichner
language : en
Publisher: Springer Nature
Release Date : 2023-07-24

Mass Customization And Customer Centricity written by Thomas Aichner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with Business & Economics categories.

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021). Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.

The Customer Centric Enterprise

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Author : Mitchell M. Tseng
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-27

The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Business & Economics categories.

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Mass Customization

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Author : Frank T. Piller
language : en
Publisher:
Release Date : 2010

Mass Customization written by Frank T. Piller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

Over the last decade, mass customization has emerged as an effective approach to customer centricity, i.e. to regard customers as individuals, to proactively develop products and services according to the individual customer's preferences, and to efficiently produce and distribute these offerings. In other words, the goal of mass customization is to efficiently provide customers what they want, when they want it. This paper discusses the background of mass customization and its underlying fundamental capabilities: solution space definition, the design of robust processes, and choice navigation.

Handbook Of Research In Mass Customization And Personalization

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Author : Frank T. Piller
language : en
Publisher: World Scientific
Release Date : 2010

Handbook Of Research In Mass Customization And Personalization written by Frank T. Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases

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Author : Frank T Piller
language : en
Publisher: World Scientific
Release Date : 2009-12-30

Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases written by Frank T Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Business & Economics categories.

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Mass Customization And Design Democratization

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Author : Branko Kolarevic
language : en
Publisher: Routledge
Release Date : 2018-12-07

Mass Customization And Design Democratization written by Branko Kolarevic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Architecture categories.

Parametric design and digital fabrication are enabling non-designers to mass produce non-standard, highly differentiated products – from shoes and tableware to furniture and even houses. The result of these newly available mass customization tools has been a ‘democratization’ of design. Mass Customization and Design Democratization is the first book to address this recent phenomenon. Demonstrating how the considerable potential of these tools can be realized in practice, it introduces essential technologies and design approaches and provides numerous examples of the latest, cutting edge work from leading design firms, manufacturers and thinkers. The book examines what mass customization means for architecture and the building industry and investigates its impact on the sector’s most commoditized enterprise – suburban housing. Asking whether design democratization is viable in the current context and exploring what kind of mass customization is possible, useful, and desirable, it poses fundamental questions about the authorship of design and the functional and aesthetic quality of products designed by non-designers. A highly designed book featuring over 200 color illustrations, this is essential reading for professionals as well as students taking courses in digital architecture, parametric design, and mass customization.

Mass Customization For Personalized Communication Environments Integrating Human Factors

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Author : Mourlas, Constantinos
language : en
Publisher: IGI Global
Release Date : 2009-10-31

Mass Customization For Personalized Communication Environments Integrating Human Factors written by Mourlas, Constantinos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-31 with Computers categories.

"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.

Research In Mass Customization And Personalization

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Author : Mitchell
language : en
Publisher: World Scientific
Release Date : 2009-12-01

Research In Mass Customization And Personalization written by Mitchell and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Customer Driven Supply Chains

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Author : Andrew C. Lyons
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-06

Customer Driven Supply Chains written by Andrew C. Lyons and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-06 with Technology & Engineering categories.

In recent years, the supply chain has become a key element to the survival and prosperity of organisations in different industry sectors. Organisations dealing in dynamic business environments demand supply chains that support the satisfaction of customer needs. The principles of lean thinking that once permeated standalone organisations have now been transferred to the supply chain, making imperative the development of innovative approaches to supply chain management. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design reviews the concept of lean thinking and its relationship to other key initiatives associated with supply chain management. Detailed industrial case studies based on the authors’ experience illustrate the principles behind lean supply chains. Moreover, a series of diagrams are used to illustrate critical concepts and supply chain architectures. Special emphasis is placed on the importance of transferring lean principles from the organisational level to the supply chain level. The theory and principles behind lean supply chains are reviewed. Other concepts related to lean supply chains discussed in the book include: mass customisation, agility, information sharing and the bullwhip effect. A methodology used to measure the performance of supply chains is introduced; this methodology comprises the tools of decision timeline, data-flow diagramming, supply chain value stream mapping and a performance measurement scorecard. Readers will gain a clear picture of the competitive implications of lean supply chains. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design will be a valuable resource of material to students studying supply chain/operations management as well as researchers in this field. Industry practitioners will learn how to develop sound supply chain strategies that can have a positive impact in their organisation.

Mass Customization Strategies

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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007

Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.