Mass Customization
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Mass Customization
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Author : Paolo Coletti
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-04-11
Mass Customization written by Paolo Coletti and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-11 with Business & Economics categories.
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.
Mass Customization
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Author : Thorsten Blecker
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-31
Mass Customization written by Thorsten Blecker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-31 with Business & Economics categories.
This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.
Mass Customization
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Author : Charu Chandra
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-28
Mass Customization written by Charu Chandra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Technology & Engineering categories.
Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by offering coverage in four main categories - concepts and current state of research; problem solving frameworks, models, and methodologies; supportive techniques and technologies for enabling mass customization; and future research agenda. The book blends theory and practice and includes prototypical applications to illustrate this complex, yet emerging field of inquiry.
Research In Mass Customization And Personalization
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Author : Mitchell
language : en
Publisher: World Scientific
Release Date : 2009-12-01
Research In Mass Customization And Personalization written by Mitchell and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Mass Customization
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Author : Hans Kull
language : en
Publisher: Apress
Release Date : 2015-03-16
Mass Customization written by Hans Kull and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Business & Economics categories.
Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes the proven methods and latest technologies for making mass customization work seamlessly and profitably on the factory floor. Mass customization—the automated manufacturing bespoke products, profitably combining the low unit costs of mass production with the flexibility of building custom products to order—has been touted as the next big thing for more than a quarter of a century. Until recently, however, mass customization made only modest inroads in a few industries. Now, the convergence of new ICT and manufacturing technologies with traditional CNC technologies means that mass customization’s moment has arrived for breaking out into a wide range of industries. Hans Kull is an engineer and mathematician who applies his expertise in combinatorial optimization, programming, and engineering to devising end-to-end automated solutions for mass customization, automating and optimizing all processes—from bespoke parts supply, order processing, production, and waste minimization to packing and delivery. He shares with his readers practical lessons for making mass customization succeed, case studies from various industries, and an insider’s vision of the business implications of mass customization’s coming of age.
Mass Customization
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Author : David J. Gardner
language : en
Publisher: Happy about
Release Date : 2009
Mass Customization written by David J. Gardner and has been published by Happy about this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Gardner explains how to bring a company into alignment with mass customization (also known as build to order, assemble to order, configure to order, make to order, and engineer to order). He also reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative.
Mass Customization Information Systems In Business
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Author : Blecker, Thorsten
language : en
Publisher: IGI Global
Release Date : 2007-04-30
Mass Customization Information Systems In Business written by Blecker, Thorsten and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Computers categories.
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.
Mass Customization And Sustainability
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Author : Claudio R. Boër
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-21
Mass Customization And Sustainability written by Claudio R. Boër and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-21 with Technology & Engineering categories.
To adapt to global competitive pressures, manufacturers must develop methods and enabling technologies towards a personalized, customer oriented and sustainable manufacturing. Mass Customization and Sustainability defines the two concepts of mass customization and sustainability and introduces a framework to establish a link between the two concepts to answer the questions: Are these two aspects empowering one another? Or are they hindering one another? These questions investigate mass customization as one of the main driving forces to achieve effective sustainability. A methodology to assess the contribution of mass customization to sustainability is developed, providing an assessment model composed by a set of indicators covering the three aspects of sustainability: social, economical and environmental. This is supported and further explained using ideas and new concepts compiled from recent European research. Researchers, scientists, managers and industry professionals alike can follow a set of practical examples and industrial cases, enabling them to easily transfer Mass Customization and Sustainability theoretical concepts into actions to be enforced into their everyday business for gaining competitiveness. Mass Customization and Sustainability also introduces useful concepts for government officials responsible for establishing sustainable policies and regulations, offering methods to compare the results of implementation of such policies.
Mass Customization And Footwear Myth Salvation Or Reality
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Author : Claudio Roberto Boër
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-07-11
Mass Customization And Footwear Myth Salvation Or Reality written by Claudio Roberto Boër and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Technology & Engineering categories.
Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.
Mass Customization Strategies
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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007
Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.