Mass Customization Strategies
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Mass Customization Information Systems In Business
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Author : Blecker, Thorsten
language : en
Publisher: IGI Global
Release Date : 2007-04-30
Mass Customization Information Systems In Business written by Blecker, Thorsten and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Computers categories.
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.
Mass Customization
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Author : Thorsten Blecker
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-31
Mass Customization written by Thorsten Blecker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-31 with Business & Economics categories.
This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.
Research In Mass Customization And Personalization
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Author : Mitchell
language : en
Publisher: World Scientific
Release Date : 2009-12-01
Research In Mass Customization And Personalization written by Mitchell and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Mass Customization
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Author : David J. Gardner
language : en
Publisher: Happy about
Release Date : 2009
Mass Customization written by David J. Gardner and has been published by Happy about this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Gardner explains how to bring a company into alignment with mass customization (also known as build to order, assemble to order, configure to order, make to order, and engineer to order). He also reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative.
Mass Customization Strategies
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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007
Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
The Customer Centric Enterprise
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Author : Mitchell M. Tseng
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-27
The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Business & Economics categories.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Build To Order Mass Customization
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Author : David M. Anderson
language : en
Publisher:
Release Date : 2004
Build To Order Mass Customization written by David M. Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business logistics categories.
Mass Customized Manufacturing
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Author : Vladimir Modrak
language : en
Publisher: CRC Press
Release Date : 2017-02-17
Mass Customized Manufacturing written by Vladimir Modrak and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Technology & Engineering categories.
This book brings several original contributions to research and practical applications in the field of mass customization from the designer, manufacturer, and customer perspectives respectively. It presents advancements in product design for mass customization, design of assembly and supply chain processes, variety induced complexity models, complexity management, marketing tools, information systems to support decision-making, and critical success factors of this manufacturing and marketing strategy.. A special focus of interest is also on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.
Mass Customization
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Author : Charu Chandra
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-28
Mass Customization written by Charu Chandra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Technology & Engineering categories.
Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by offering coverage in four main categories - concepts and current state of research; problem solving frameworks, models, and methodologies; supportive techniques and technologies for enabling mass customization; and future research agenda. The book blends theory and practice and includes prototypical applications to illustrate this complex, yet emerging field of inquiry.
Growing Modular
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Author : Milan Kratochvíl
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-03-29
Growing Modular written by Milan Kratochvíl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-29 with Business & Economics categories.
A starter to the concepts of modularization and mass customization. Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing. Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.