Mass Customization Development Of Competitive Strategies By Applying The Concept Of Absorptive Capacity
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Mass Customization Development Of Competitive Strategies By Applying The Concept Of Absorptive Capacity
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Author : Simon Straßburger
language : en
Publisher: GRIN Verlag
Release Date : 2008-07-29
Mass Customization Development Of Competitive Strategies By Applying The Concept Of Absorptive Capacity written by Simon Straßburger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-29 with Business & Economics categories.
Diploma Thesis from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,3, Leipzig Graduate School of Management, language: English, abstract: Today’s business environment is changing rapidly, with product variety increasing and the customization of products growing. Companies have to react to these developments by adopting strategies which allow a closer reaction to customers’ individual needs as well as an increasing operational efficiency in internal processes. Mass customization is a concept that meets this challenge with offering customized goods at nearly mass production efficiency. However, recently the phrase of ‘mass customization’ has been the subject of much hype and became a buzzword. In 2005, the management consulting company Bain & Company has investigated that mass customization is already one of the 25 most popular management tools. Thus it seems obvious that within the last years the number of companies introducing own mass customization projects has been significantly increasing.6 Especially in the sport shoes industry the term produces a lively interest and can be seen as a trend: Nike, Adidas and Reebok are running a mass customization initiative today. Also Puma, as the fourth major brand in global sportswear market, recently introduced its ‘Mongolian Shoe BBQ’ called project, enabling customers to design their own shoes in the internet and selected retail stores. By having a deeper look at all these companies it becomes evident, that mass customization is frequently implemented ineffectual and rarely part of a strategic plan. Instead, the technique is often only used as a marketing gimmick, “neglecting the needs and possibilities of dealing with single customer orders.” The fact conversely, that mass customization offers much more potential than its utilization as a marketing instrument, is not only proven by theoretical literature. Also several successful practical examples – sometimes from entirely different industries – demonstrate the wide range of opportunities for pursuing a mass customization strategy.
Mass Customization Strategies
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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007
Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
Achieving Mass Customization Through Technology Application And Absorptive Capacity
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Author : Qiang Tu
language : en
Publisher:
Release Date : 1999
Achieving Mass Customization Through Technology Application And Absorptive Capacity written by Qiang Tu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computer integrated manufacturing systems categories.
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases
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Author : Frank T Piller
language : en
Publisher: World Scientific
Release Date : 2009-12-30
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases written by Frank T Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Managing Complexity
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Author : Jocelyn Bellemare
language : en
Publisher: Springer
Release Date : 2016-08-10
Managing Complexity written by Jocelyn Bellemare and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Business & Economics categories.
This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.
Research In Mass Customization And Personalization
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Author : Mitchell
language : en
Publisher: World Scientific
Release Date : 2009-12-01
Research In Mass Customization And Personalization written by Mitchell and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Moving Into Mass Customization
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Author : Claus Rautenstrauch
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Moving Into Mass Customization written by Claus Rautenstrauch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Three Essays On Mass Customization
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Author : Gensheng Liu
language : en
Publisher:
Release Date : 2007
Three Essays On Mass Customization written by Gensheng Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
The Structure Of Absorptive Capacity In Three Product Development Strategies
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Author : Paul Skilton
language : en
Publisher:
Release Date : 2020
The Structure Of Absorptive Capacity In Three Product Development Strategies written by Paul Skilton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
This study develops and tests theory about different forms of absorptive capacity that support radical, differentiation and imitation product development strategies. Absorptive capacity theory provides a generalized explanation for how firms exploit their embeddedness in relationships with buyers and suppliers. We develop and test theory that relates combinations of four components of absorptive capacity (R&D capability, product development capability, cooperative embeddedness and competitive embeddedness) to success rates in three product development strategies. We used data from the American pharmaceutical industry to estimate generalized linear mixed models. Our results confirm known relationships between R&D capability, alliance network position and the development of radically new products, but reveal different sets of factors that influence differentiation and imitation. We describe a previously undetected influence of competitive embeddedness on the development of radically new products, a contrasting absorptive capacity structure for generic product development, and a mixed structure for differentiated product development.
Mass Customization
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Author : Frank T. Piller
language : en
Publisher:
Release Date : 2010
Mass Customization written by Frank T. Piller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Over the last decade, mass customization has emerged as an effective approach to customer centricity, i.e. to regard customers as individuals, to proactively develop products and services according to the individual customer's preferences, and to efficiently produce and distribute these offerings. In other words, the goal of mass customization is to efficiently provide customers what they want, when they want it. This paper discusses the background of mass customization and its underlying fundamental capabilities: solution space definition, the design of robust processes, and choice navigation.