Lean Sales And Marketing
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Lean Sales And Marketing
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Author : Ade Asefeso MCIPS MBA
language : en
Publisher: AA Global Sourcing Ltd
Release Date : 2013-04-08
Lean Sales And Marketing written by Ade Asefeso MCIPS MBA and has been published by AA Global Sourcing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-08 with Business & Economics categories.
When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.
Lean Marketing
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Author : Ade Asefeso MCIPS MBA
language : en
Publisher: AA Global Sourcing Ltd
Release Date : 2013-04-08
Lean Marketing written by Ade Asefeso MCIPS MBA and has been published by AA Global Sourcing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-08 with Business & Economics categories.
The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.
Lean Selling
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Author : Robert J. Pryor
language : en
Publisher: AuthorHouse
Release Date : 2015-01-29
Lean Selling written by Robert J. Pryor and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales & Marketing, Inc. “Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A-Players.’ Too many sales books focus on trying to change a salesperson’s behavior to achieve this. Robert Pryor’s book focuses on defining a sales process to yield consistent sales results for your company’s product or solution. Lean Selling provides the tools you require to define then refine your sales process as market and competitive conditions change. The end result is achieving both predictable sales and customer satisfaction.” Craig Jack Former Managing Client Partner, Verizon Enterprise Solutions Former Managing Director, KPMG Consulting “Robert Pryor has written a book on a subject already covered by tons of books over the years but managed to give it a twist that makes it very engaging and relevant. The book is well written, insightful, and timely; the emergence of internet commerce has had a profound impact on the sales profession as we know it.” Ake Persson Retired CEO, Ericsson Wireless Communications, Inc. “Lean Selling, by Robert Pryor, really woke me up to how complacent some of us are about our sales processes, and how that complacency connects directly to those sub-optimal results. It’s a ‘must read.’ ” J. Jeffrey Campbell Brinker Executive in Residence and Director, Master of Science Program, San Diego State University School of Hospitality & Tourism Former Chairman and CEO, Burger King Corporation “Lean Selling? I love it. I’ve been using lean principles with my inside sales organization for a year now to improve customer fit and the buyer experience. The result has been astronomical growth in sales for my company. Kevin Gaither Vice president of Inside Sales, ZipRecruiter, Inc. President, Los Angeles Chapter of the American Association of Inside Sales Professionals Complete quotations start on page 1 of this book.
Lean Ai
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Author : Lomit Patel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-01-30
Lean Ai written by Lomit Patel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Business & Economics categories.
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Lean Smarketing
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Author : Nikolaas Van Riet
language : en
Publisher: Die Keure Publishing
Release Date : 2017-05-19
Lean Smarketing written by Nikolaas Van Riet and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-19 with Business & Economics categories.
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the ‘S’ in smarketing. This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business. EXCERPT Ask yourself these questions: - Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy? - Did you see a decrease in effectiveness of your current sales or customer acquisition strategy? - Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue? - Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result? - Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential? - Do you have the impression that sales and marketing are separate businesses? - Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups? Did you answer yes to any of the questions above? Then you're on the right track. ABOUT THE AUTHOR Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.
Introduction To Sales Process Improvement
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Author : Michael J. Webb
language : en
Publisher:
Release Date : 2005-06-01
Introduction To Sales Process Improvement written by Michael J. Webb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-01 with Marketing categories.
Bring science to marketing and selling organizations without causing more problems than results. Marketing and sales executives are working harder than ever to be more profitable, and more predictable. All too often they do not have the facts they need about the causes of variations in their results. Introduction to Sales Process Improvement illustrates an approach to identifying the value they create for prospects and customers. It illustrates how the analytical tools of the quality movement and Six Sigma can be applied to analyze causes for unwanted results so they can take corrective action. By this means, results can be improved and made more predictable, both for the customer and for the selling organization.
Lean For Sales
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Author : Sean Gillespie
language : en
Publisher: CRC Press
Release Date : 2016-02-25
Lean For Sales written by Sean Gillespie and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-25 with Business & Economics categories.
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa
Lean Retailing
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Author : Ade Asefeso MCIPS MBA
language : en
Publisher: AA Global Sourcing Ltd
Release Date : 2014-10-09
Lean Retailing written by Ade Asefeso MCIPS MBA and has been published by AA Global Sourcing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Business & Economics categories.
If time is money, then being lean is both. Thanks to mega retailers worldwide, lean principles have rapidly spread to a variety of different manufacturers, such as consumer foods, apparel and food/beverage. Over the past few years, these retailers have dramatically changed how they do business in order to stay competitive in the marketplace. How products are ordered, how inventory is moved throughout distribution centers and barcodes vs. RFID technology for inventory management have all been taken into consideration in order to work as swiftly and efficiently as possible. While lean thinking has been rapidly expanding amongst large manufacturers and retailers, there are still a lot of companies that have hardly implemented any lean concepts. At the end of the day lean is about adding value for customers; but how can companies do that while also reaping in benefits for themselves?
The Toyota Way In Sales And Marketing
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Author : Yoshio Ishizaka
language : en
Publisher: Productivity Press
Release Date : 2017-03-21
The Toyota Way In Sales And Marketing written by Yoshio Ishizaka and has been published by Productivity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Automobile industry and trade categories.
This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.
Performance Excellence In Marketing Sales And Pricing
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Author : Marc Helmold
language : en
Publisher: Springer Nature
Release Date : 2022-09-06
Performance Excellence In Marketing Sales And Pricing written by Marc Helmold and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.