Lemon How The Advertising Brain Turned Sour
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Lemon How The Advertising Brain Turned Sour
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Author : ORLANDO. WOOD
language : en
Publisher:
Release Date : 2019
Lemon How The Advertising Brain Turned Sour written by ORLANDO. WOOD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
The Attention Economy And How Media Works
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Author : Karen Nelson-Field
language : en
Publisher: Springer Nature
Release Date : 2020-01-04
The Attention Economy And How Media Works written by Karen Nelson-Field and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-04 with Business & Economics categories.
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Go Luck Yourself
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Author : Andy Nairn
language : en
Publisher: Harriman House Limited
Release Date : 2021-06-08
Go Luck Yourself written by Andy Nairn and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Zo Bakes Cakes
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Author : Zoë François
language : en
Publisher: Ten Speed Press
Release Date : 2021-03-16
Zo Bakes Cakes written by Zoë François and has been published by Ten Speed Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-16 with Cooking categories.
IACP AWARD FINALIST • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake.
System1
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Author : John Kearon
language : en
Publisher:
Release Date : 2017
System1 written by John Kearon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising categories.
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Minimalist Baker S Everyday Cooking
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Author : Dana Shultz
language : en
Publisher: Penguin
Release Date : 2016-04-26
Minimalist Baker S Everyday Cooking written by Dana Shultz and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Cooking categories.
The highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz founded the Minimalist Baker blog in 2012 to share her passion for simple cooking and quickly gained a devoted worldwide following. Now, in this long-awaited debut cookbook, Dana shares 101 vibrant, simple recipes that are entirely plant-based, mostly gluten-free, and 100% delicious. Packed with gorgeous photography, this practical but inspiring cookbook includes: • Recipes that each require 10 ingredients or less, can be made in one bowl, or require 30 minutes or less to prepare. • Delicious options for hearty entrées, easy sides, nourishing breakfasts, and decadent desserts—all on the table in a snap • Essential plant-based pantry and equipment tips • Easy-to-follow, step-by-step recipes with standard and metric ingredient measurements Minimalist Baker’s Everyday Cooking is a totally no-fuss approach to cooking for anyone who loves delicious food that happens to be healthy too.
Vampires In The Lemon Grove
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Author : Karen Russell
language : en
Publisher: Random House
Release Date : 2013-03-07
Vampires In The Lemon Grove written by Karen Russell and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Fiction categories.
An awkward teen with a terrible haircut has a reversal of fortune when he finds artefacts from the future lining a seagulls’ nest. In a godforsaken barn, Presidents Eisenhower, John Adams and Rutherford B. Hayes are bemused to find themselves reincarnated as horses. Clyde and Magreb – he a traditional capes-and-coffins vampire, she the more progressive variety – settle in an Italian lemon grove in the hope that its ripe fruit will keep their thirst for blood at bay. ‘Russell can take Antarctic tailgaters, an army of seagulls or simply a window and twist a tale that explodes on the page and lingers in the mind’ The Times
Sally S Baking Addiction
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Author : Sally McKenney
language : en
Publisher: Race Point Publishing
Release Date : 2016-10-11
Sally S Baking Addiction written by Sally McKenney and has been published by Race Point Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Cooking categories.
Updated with a brand-new selection of desserts and treats, the fully illustrated Sally's Baking Addiction cookbook offers more than 80 scrumptious recipes for indulging your sweet tooth—featuring a chapter of healthier dessert options, including some vegan and gluten-free recipes. It's no secret that Sally McKenney loves to bake. Her popular blog, Sally's Baking Addiction, has become a trusted source for fellow dessert lovers who are also eager to bake from scratch. Sally's famous recipes include award-winning Salted Caramel Dark Chocolate Cookies, No-Bake Peanut Butter Banana Pie, delectable Dark Chocolate Butterscotch Cupcakes, and yummy Marshmallow Swirl S'mores Fudge. Find tried-and-true sweet recipes for all kinds of delicious: Breads & Muffins Breakfasts Brownies & Bars Cakes, Pies & Crisps Candy & Sweet Snacks Cookies Cupcakes Healthier Choices With tons of simple, easy-to-follow recipes, you get all of the sweet with none of the fuss! Hungry for more? Learn to create even more irresistible sweets with Sally’s Candy Addiction and Sally’s Cookie Addiction.
Building Distinctive Brand Assets
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Author : Jenni Romaniuk
language : en
Publisher:
Release Date : 2018-03-16
Building Distinctive Brand Assets written by Jenni Romaniuk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-16 with categories.
This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Parsi Kitchen
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Author : Anahita Dhondy
language : en
Publisher: HarperCollins
Release Date : 2021-10-10
Parsi Kitchen written by Anahita Dhondy and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-10 with Cooking categories.
Forbes Asia's '30 under 30' and former chef-partner at SodaBottleOpenerWala, Anahita Dhondy has spent the last decade taking her culinary heritage to ambitious new heights. The Parsi Kitchen is a warm and whimsical memoir about how she embraced the cuisine that she grew up with. From her grandmother's Ravo to a Bombay duck inspired by her travels through Gujarat, the quirky tales behind her beloved dishes make for a delicious read. A treasure trove of recipes and memories, The Parsi Kitchen is a book to be savoured.