Les 7 Cl S Du Marketing Durable
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Marketing Durable
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Author : Sihem Dekhili
language : fr
Publisher: Pearson
Release Date : 2021-07-09
Marketing Durable written by Sihem Dekhili and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
Face aux enjeux environnementaux et sociaux majeurs auxquels est confrontée notre société, le marketing évolue pour intégrer, de manière approfondie, le développement durable. Cet ouvrage vise à offrir les outils pour concevoir et piloter un marketing durable, de la stratégie au marketing-mix, en intégrant l'évolution des comportements des consommateurs. Marketing durable a pour objectif d’être le manuel pédagogique de référence pour tout étudiant ou professeur souhaitant développer ses compétences en matière de marketing durable. Dans une dynamique pédagogique, il intègre des éclairages théoriques et définitionnels, des outils et des exemples concrets pour mieux analyser et identifier les stratégies des entreprises et les comportements des consommateurs.
Marketing Responsable
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Author : Myriam Ertz
language : fr
Publisher: Editions JFD
Release Date : 2021-07-07
Marketing Responsable written by Myriam Ertz and has been published by Editions JFD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-07 with Business & Economics categories.
Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage positionnement) ou encore du mix marketing. L’ouvrage propose un résumé pluridisciplinaire du marketing responsable envisagé ici commeun projet managérial complet. Chaque chapitre est introduit par une mise en situation, propose de nombreux exemples pour illustrer les concepts, présente un résumé des points clés et prévoit des activités de réflexion critique ainsi que des exercices de révision. Outil de référence quotidien, l’ouvrage propose de nombreux exemples et conseils pratiques sur le consommateur responsable et le marché vert, le positionnement responsable, l’avantage concurrentiel durable, le mix de la responsabilité ainsi que les transformations du marketing responsable pour passer d’une stratégie marketing traditionnelle vers une stratégie responsable. Grâce à cet ouvrage, le lecteur sera en capacité de développer un projet complet de marketing responsable. Les 5 points forts Comprendre les comportements des consommateurs responsables Créer facilement des stratégies de marketing responsable à l’aide des cadres de référence proposés Disposer d’une large gamme de pratiques marketing pour créer un positionnement responsable authentique et éviter les pièges de l’écoblanchiment ou du socialwashing Adapter des outils provenant d’autres disciplines au contexte spécifique du marketing Approfondir les apprentissages par des questions de révision et de réflexion
Les 7 Cl S Du Marketing Durable
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Author : Elizabeth Pastore-Reiss
language : fr
Publisher: Editions Eyrolles
Release Date : 2012
Les 7 Cl S Du Marketing Durable written by Elizabeth Pastore-Reiss and has been published by Editions Eyrolles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Fruit de dix années d'expérience dans l'accompagnement des entreprises dans l'élaboration de leur stratégie de développement durable, ce guide pratique répondra aux questions que se posent entrepreneurs et services marketing. Transformer l'essai du marketing durable dans son offre, réduire ses impacts tout en créant de la valeur, faire du développement durable un levier d'innovation, de solutions d'avenir et impulser le changement, oui, c'est nécessaire, joyeux et passionnant !
Marketing In And For A Sustainable Society
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-07-05
Marketing In And For A Sustainable Society written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-05 with Business & Economics categories.
This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Sustainable Development Goals
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Author : Ridhima Sharma
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-05-20
Sustainable Development Goals written by Ridhima Sharma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-20 with Business & Economics categories.
We need sustainable solutions that can protect our water, energy and food resources while also aiming for zero waste. Sustainable Development Goals introduces the subject of sustainable development, delving into detail of the framework to address gaps and shortages in different disciplines and sectors.
Sustainable Innovation
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Author : Anshu Saxena Arora
language : en
Publisher: Springer Nature
Release Date : 2019-11-25
Sustainable Innovation written by Anshu Saxena Arora and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Business & Economics categories.
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Sustainable Business Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-08-02
Sustainable Business Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-02 with Business & Economics categories.
In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2004
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Trademarks categories.
Marketing For Sustainable Development
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Author : Sihem Dekhili
language : en
Publisher: John Wiley & Sons
Release Date : 2021-11-30
Marketing For Sustainable Development written by Sihem Dekhili and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.