Les Nouvelles Youth Cultures
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Les Nouvelles Youth Cultures
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Author : Wided Batat
language : fr
Publisher:
Release Date : 2017-03-16
Les Nouvelles Youth Cultures written by Wided Batat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with categories.
Cet ouvrage expose l'ensemble des Youth Cultures et des pratiques de consommation juvéniles que les responsables marketing et les annonceurs peuvent mettre en place pour concevoir une offre dédiée aux jeunes en intégrant les spécificités de leur Youth Culture de consommation regroupant les éléments suivants : - les 4 segmencultures des jeunes ; - la socialisation et l'apprentissage de la consommation dans les Youth Cultures ; - les typologies des compétences de consommation dans les Youth Cultures ; - le marketing collaboratif et la co-création avec les jeunes dans les différentes Youth Cultures ; - le Youth marketing expérientiel et l'expérience du jeune client ; - Et les nouvelles méthodolgies immersives pour étudier les jeunes dans les Youth Cultures de consommation.
Youth Technoculture From Aesthetics To Politics
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Author : Sylvie Octobre
language : en
Publisher: BRILL
Release Date : 2020-12-15
Youth Technoculture From Aesthetics To Politics written by Sylvie Octobre and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Family & Relationships categories.
In Youth Technoculture: From Aesthetics to Politics, Sylvie Octobre offers a reflexion on the major changes that originated from cultural participation in the digital era, and their effects on education and politics.
Youth Marketing To Digital Natives
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Author : Batat, Wided
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-10-12
Youth Marketing To Digital Natives written by Batat, Wided and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Youth Cultures
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Author : Vered Amit
language : en
Publisher: London [England] : Routledge
Release Date : 1995
Youth Cultures written by Vered Amit and has been published by London [England] : Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Social Science categories.
Anthropology - the study of humankind - has dealt mostly with men, increasingly with women, to some degree with children and old people, but very little with youth. The analysis of the creation of youth culture is a long neglected topic across the social sciences and yet is fundamental to our understanding of society.
Transcultural Teens
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Author : Chantal Tetreault
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-17
Transcultural Teens written by Chantal Tetreault and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Social Science categories.
Transcultural Teens provides readers with a window onto the cultural and linguistic creativity of the housing projects, or cité, that ring Paris, showing how young people of Algerian Arab origins play with language in fascinating ways that subvert commonly held notions of intercultural animosity. Provides solid, real-world evidence in the often abstracted theoretical debate on globalization and transnationalism Offers detailed data on linguistic practices that is more focused than generalized anthropological studies Includes the experiences of French-Algerian adolescent girls who remain largely absent from academic and popular discourse Reveals the cultural richness and diversity of a population that is stigmatized and marginalized in a national context
Developing Successful Global Strategies For Marketing Luxury Brands
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2021-03-26
Developing Successful Global Strategies For Marketing Luxury Brands written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
The Rise Of Positive Luxury
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Author : Wided Batat
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-21
The Rise Of Positive Luxury written by Wided Batat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-21 with Business & Economics categories.
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
The Bloomsbury Handbook Of Popular Music And Youth Culture
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Author : Andy Bennett
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2022-12-29
The Bloomsbury Handbook Of Popular Music And Youth Culture written by Andy Bennett and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-29 with Music categories.
The Bloomsbury Handbook of Popular Music and Youth Culture provides a comprehensive and fully up-to-date overview of key themes and debates relating to the academic study of popular music and youth culture. While this is a highly popular and rapidly expanding field of research, there currently exists no single-source reference book for those interested in this topic. The handbook is comprised of 32 original chapters written by leading authors in the field of popular music and youth culture and covers a range of topics including: theory; method; historical perspectives; genre; audience; media; globalization; ageing and generation.
Stereo Comparative Perspectives On The Sociological Study Of Popular Music In France And Britain
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Author : Philippe Le Guern
language : en
Publisher: Routledge
Release Date : 2016-04-01
Stereo Comparative Perspectives On The Sociological Study Of Popular Music In France And Britain written by Philippe Le Guern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Music categories.
The term 'Popular Music' has traditionally denoted different things in France and Britain. In France, the very concept of 'popular' music has been fiercely debated and contested, whereas in Britain and more largely throughout what the French describe as the 'Anglo-saxon' world 'popular music' has been more readily accepted as a description of what people do as leisure or consume as part of the music industry, and as something that academics are legitimately entitled to study. French researchers have for some decades been keenly interested in reading British and American studies of popular culture and popular music and have often imported key concepts and methodologies into their own work on French music, but apart from the widespread use of elements of 'French theory' in British and American research, the 'Anglo-saxon' world has remained largely ignorant of particular traditions of the study of popular music in France and specific theoretical debates or organizational principles of the making and consuming of French musics. French, British and American research into popular music has thus coexisted - with considerable cross-fertilization - for many years, but the barriers of language and different academic traditions have made it hard for French and anglophone researchers to fully appreciate the ways in which popular music has developed in their respective countries and the perspectives on its study adopted by their colleagues. This volume provides a comparative and contrastive perspective on popular music and its study in France and the UK.
The Oxford Handbook Of The History Of Youth Culture
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Author : James Marten
language : en
Publisher: Oxford University Press
Release Date : 2023
The Oxford Handbook Of The History Of Youth Culture written by James Marten and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Adolescent psychology categories.
"Youth culture is not an invention of 20th-century movies and television; youth have been forming their own cultures from the moment they were given space to invent their own ways of relating to one another and to their parents and communities. Taking a global approach and beginning in early modern Europe, the essays in the Oxford Handbook of the History of Youth Culture provide broadly contextualized case studies of the ways in which the meanings and expressions of both "youth" and "culture" have evolved through time and space. The authors show that youth culture has been shaped by geography, ethnicity, class, gender, faith, technology, and myriad other factors. Examining subjects ranging from monastic schools to online communities, from enslaved youth in the Caribbean to Indigenous students at government sanctioned boarding schools, from youthful entrepreneurs to youthful activists, from war to sexuality, and from art to literature, the essays show that there have been many youth cultures. Throughout, authors emphasize the ways in which the idea of youth culture could become contested terrain-between youth and their families, their communities, and the culture at large-as well as the importance of youth agency in carving out separate lives. Among the tensions explored are the struggle between control and independence, as well as the explicit and implicit differences between male and female constructions of youth culture"--