Leverage Your Backstory Into Brand Power Turn Authenticity Into Business Differentiation
DOWNLOAD
Download Leverage Your Backstory Into Brand Power Turn Authenticity Into Business Differentiation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Leverage Your Backstory Into Brand Power Turn Authenticity Into Business Differentiation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Leverage Your Backstory Into Brand Power Turn Authenticity Into Business Differentiation
DOWNLOAD
Author : Ahmed Musa
language : en
Publisher: Recorded Books
Release Date : 2025-05-31
Leverage Your Backstory Into Brand Power Turn Authenticity Into Business Differentiation written by Ahmed Musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-31 with Business & Economics categories.
Your story isn’t a detour. It’s the foundation of your brand. In a world flooded with generic advice and cookie-cutter businesses, the only thing that truly sets you apart is you. Leverage Your Backstory Into Brand Power helps you identify, shape, and amplify your unique journey into a powerful business differentiator. This isn’t about oversharing. It’s about strategic storytelling—highlighting the parts of your past that build trust, demonstrate credibility, and emotionally connect with your ideal audience. People don’t buy from experts—they buy from people they understand, relate to, and believe in. Your story does that. Whether you’ve come from a wildly different industry, overcome personal challenges, or taken the long route to success—those are the ingredients of brand loyalty. Your backstory isn’t baggage. It’s branding fuel. This book guides you through uncovering your most relevant narrative, integrating it into your messaging, and using it to elevate your content, offers, and presence. You’ll build a brand that isn’t just professional—but personal, memorable, and magnetic. In today’s market, the best way to stand out is to stand firmly in your truth.
How To Compete With Big Brands As A Small Business
DOWNLOAD
Author : Logan Tremblay
language : en
Publisher: Recorded Books
Release Date : 2024-12-17
How To Compete With Big Brands As A Small Business written by Logan Tremblay and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-17 with Business & Economics categories.
Competing with large, established brands may seem daunting, but *How to Compete with Big Brands as a Small Business* shows you how to leverage your unique strengths to outsmart the competition. This book explores how small businesses can thrive by focusing on personalized customer service, niche markets, and agility. You’ll learn how to carve out a distinct identity, build stronger customer relationships, and develop a brand that resonates on a deeper level with your target audience. With practical strategies for differentiating your products or services and standing out in a crowded market, this book empowers you to compete effectively—even against the largest industry players. Additionally, it covers creative approaches to marketing, building customer loyalty, and leveraging social media to boost brand visibility. If you’re a small business owner feeling overshadowed by the big players, this book will inspire you to take action and embrace your unique advantages to level the playing field.
Founder Brand
DOWNLOAD
Author : Dave Gerhardt
language : en
Publisher: Lioncrest Publishing
Release Date : 2022-02-15
Founder Brand written by Dave Gerhardt and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with categories.
You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.
Storytelling
DOWNLOAD
Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-12-06
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-06 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Brand Bewitchery
DOWNLOAD
Author : Park Howell
language : en
Publisher:
Release Date : 2020-06
Brand Bewitchery written by Park Howell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.
For anyone trying to craft a compelling marketing story strategy for their Brand, Brand Bewitchery takes the reader by the hand through the proven power of the 10-step Story Cycle System? created by Park Howell. Each chapter reveals another element of your brand story loaded with explanatory case studies, client anecdotes and exercises to create your brand story with every turn of the page. By following the Story Cycle System? businesses have grown by as much as 600% and it can do the same for you. Story on!
Winning Strategies For Success
DOWNLOAD
Author : Brian Tracy
language : de
Publisher: Brian Tracy Publishing
Release Date : 2024-05-24
Winning Strategies For Success written by Brian Tracy and has been published by Brian Tracy Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-24 with Business & Economics categories.
In the third volume of the acclaimed "Succeeding in Business in Any Market" series, Brian Tracy and Medhat Zaki bring together a wealth of knowledge and experience to guide you through the complexities of today's business environment. This book, "Winning Strategies for Success," is a testament to the power of collective wisdom and practical insight, featuring contributions from leaders across various industries. As our world rapidly evolves, marked by technological advances and shifting economic landscapes, the principles of success remain constant. Adaptability, a thirst for knowledge, and a commitment to innovation are crucial for thriving in any market. Within these pages, you'll find groundbreaking strategies, timeless wisdom, and a roadmap for leaving an indelible mark in your field. With over 500 years of combined experience, the co-authors share their unique perspectives, offering not just inspiration but practical tools for excelling in business. This volume is more than a collection of success stories; it's a blueprint for making an unforgettable impact on both personal and professional endeavors. "Success awaits those who dare to pursue it with passion and purpose." Brian Tracy Join us on a journey of continuous improvement, resilience, and shared success. Let "Winning Strategies for Success" be your guide to achieving unparalleled business success and creating a future defined by your vision and perseverance. Our Co-authors: Brian Tracy "The 7 Keys to Exponential Success" Medhat Zaki "Rise Above The Sea of Sameness" Vivian Weris "The Neuropsychology of Fulfilling Success" Jordan Myers "Outwork ‘Em" Maria Solodar "The Secret System of Expert Content on Instagram that Brought Me Eight-Figure Sums" Michael Fomkin "The Power of Storytelling in Business" Ryan Thompson "Who Wants to be a Sales Champion?" Kew Jaliens "The Eight Pillars of Mindset" Hassan Varasi "Strategic Product Innovation for Start-ups" Violet H. Mwandenga "Unleash Business Brilliance: Thriving as Newcomers" Jeremy Howell "Too Many Hats for One Head" Scott Vaughn "How to Get People to Want to Buy from You and Hopefully, Only You" German Walas "Smart Investments for a Brighter Future" Mauro Campagnaro "Unlocking Financial Mastery" Afshin Sajedi "Beyond First Class: Redefining Luxury Travel in the 21stCentury" Andre Abouzeid "How to Build Your Leveraged Income Business in 90 Days" Yuri Cordero "Unleash Your Potential: The Kronos Method" Sukh Sandhu "Challenges and Pitfalls of Construction" Alan P Hill "Intentional Wealth" Paulo Pereira "The Power of Data-Driven Marketing and Sales in the Digital Age" Toni Isabel Rebic "Reach Your Goals Now with Feel-Good Emotions" Bryan Schaefer "Be an Inclusive Rock Star Leader and Get Things Done!" Payam Mahmoodi Nia "Business Model and Control Systems Engineering Fusion for Market Dominance" Jaqueline Vrba "Overcoming Shame and Embracing Empowerment" Buy this book now and take your business to a new level!
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Brand Admiration
DOWNLOAD
Author : C. Whan Park
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-16
Brand Admiration written by C. Whan Park and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Brand Storytelling
DOWNLOAD
Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Kellogg On Branding
DOWNLOAD
Author : Alice M. Tybout
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-07
Kellogg On Branding written by Alice M. Tybout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.