Licensing In International Strategy
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Licensing In International Strategy
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Author : Farok J. Contractor
language : en
Publisher: Praeger
Release Date : 1985-12-23
Licensing In International Strategy written by Farok J. Contractor and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-12-23 with Business & Economics categories.
This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.
Entry Strategies For International Markets
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Author : Franklin R. Root
language : en
Publisher: John Wiley & Sons
Release Date : 1998-10-23
Entry Strategies For International Markets written by Franklin R. Root and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-10-23 with Business & Economics categories.
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Market Entry Strategies
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Author : Christoph Lymbersky
language : en
Publisher: Christoph Lymbersky
Release Date : 2008
Market Entry Strategies written by Christoph Lymbersky and has been published by Christoph Lymbersky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
International Licensing
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Author : Business International Corporation
language : en
Publisher:
Release Date : 1977
International Licensing written by Business International Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Foreign licensing agreements categories.
Market Entry Strategies
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Author : Viktor Tielmann
language : en
Publisher: GRIN Verlag
Release Date : 2010-07-29
Market Entry Strategies written by Viktor Tielmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market, a previous comprehensive research and analysis of the target market and its economic environment is indispensable to achieve a successful launch into an unknown market.
Licensing Best Practices
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Author : Robert Goldscheider
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-26
Licensing Best Practices written by Robert Goldscheider and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-26 with Law categories.
"The LESI Guide to Licensing Best Practices, to which I was proudto contribute, has found solid acceptance in the internationallicensing community. The new volume of Licensing BestPractices maintains this high standard. It was designed to becomplementary to its predecessor and broadens the scope of thescholarship. Standing alone, Licensing Best Practices is avaluable source of contemporary information. In combination withThe LESI Guide to Licensing Best Practices, we have a veryvaluable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay therequired geographic foundation for the scientific, business, andlegal issues presented. Goldscheider and Gordon demonstrate thattech transfer occurs in a global arena. The book lives up to itstitle: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLCpast president, LES-USA & Canada An invaluable complement to the field's acclaimed book onlicensing best practices Spanning the globe, from Scandinavia to Japan and Mexico toKorea, Licensing Best Practices provides a comprehensive anduser-friendly resource for professionals in licensing andtechnology management. Featuring contributions from some of themost highly regarded LESI professionals, this definitive guideincludes detailed discussions on some of the hottest topics inlicensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors,Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on theInternet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in JointVentures Applications of Game Theory to IP Royalty Negotiations
International Strategic Management
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Author : Franklin R. Root
language : en
Publisher: Taylor & Francis
Release Date : 1992
International Strategic Management written by Franklin R. Root and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Licensing Best Practices
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Author : Robert Goldscheider
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-29
Licensing Best Practices written by Robert Goldscheider and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-29 with Law categories.
A definitive resource for professionals in licensing and technologymanagement In this comprehensive guide to licensing best practices, esteemedmembers of the Licensing Executives Society International offerin-depth discussion of a broad range of important topics in thefield of licensing, including: * Licensing issues in Europe, Asia, Australia, the Middle East,South Africa, and Latin America * Technology valuation * Technology management consulting * Licensing agreements and strategic partnerships * The expansion of the licensing profession * Patent procedures and protection in Europe * Trade secrets law and intellectual property assets * Issues in copyright, software, and Web sites * Trademarks, trade names, and trade dress * Licensing in the biotechnology industry * Pharmaceutical licensing * University licensing trends * Technology rights that are financial assets and instruments * IC-based corporate carve-outs * Licensing and litigation * ADR
Strategic Management Color
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Author :
language : en
Publisher:
Release Date : 2020-08-18
Strategic Management Color written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with categories.
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Starbucks International Strategy
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Author : Christine Nyandat
language : en
Publisher: GRIN Verlag
Release Date : 2019-10-24
Starbucks International Strategy written by Christine Nyandat and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-24 with Business & Economics categories.
Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, language: English, abstract: The internationalization strategy of Starbucks involves using three approaches which are wholly owned subsidiaries, joint ventures, and licensing. The licensing procedure is used when Starbucks wants quick expansion in a particular country. Starbucks uses a joint venture strategy in order to initiate its business practices to the local market. Wholly owned subsidiaries technique is used when Starbucks has the market knowledge of the market it’s operating in, for example, the U.S and Canada market. Starbucks has adopted a multi-domestic company approach in its internationalization strategy. Multi-domestic companies are characterized as having essential ties with local communities. This MNC type is an independent sub-unit from the headquarters and other subsidiaries. Starbucks marketing and sales strategies are unique in each market it operates in. Besides, it embraces products as to local preferences and tastes by providing products in various markets.