Liebe In Zeiten Des Neuen Kapitalismus Die Sehnsucht Nach Romantischer Liebe Zwischen Produktivit T Flexibilit T Risikobereitschaft Und Konsum
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Liebe In Zeiten Des Neuen Kapitalismus Die Sehnsucht Nach Romantischer Liebe Zwischen Produktivit T Flexibilit T Risikobereitschaft Und Konsum
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Author : Petra Wigger
language : de
Publisher: GRIN Verlag
Release Date : 2015-10-30
Liebe In Zeiten Des Neuen Kapitalismus Die Sehnsucht Nach Romantischer Liebe Zwischen Produktivit T Flexibilit T Risikobereitschaft Und Konsum written by Petra Wigger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Social Science categories.
Masterarbeit aus dem Jahr 2007 im Fachbereich Geschlechterstudien / Gender Studies, Note: C+, Zürcher Hochschule der Künste (Institut für Cultural Studies in Art, Media and Design), Veranstaltung: MAS Cultural/Gender Studies, Sprache: Deutsch, Abstract: Dies ist eine Arbeit über die Liebe – die romantische Liebe. Was geschieht mit der Sehnsucht nach romantischer Liebe, in einer Gesellschaft, die von neoliberalen Werten der Wirtschafts- und Arbeitswelt geprägt ist? Und welche Rolle nehmen dabei die vom Kapitalismus gesteuerten und entwickelten Konsumpraktiken, Luxusgüter und Freizeitaktivitäten ein? Sehnsucht und tiefe romantische Gefühle scheinen unabhängig von Börsengängen und Wirtschaftsentwicklung krisensicher. Die Industrie und der Markt machen sich diesen Umstand in Form von Produktentwicklung und -marketing zunutze. In der Werbung stehen die Produkte für Glück, Zufriedenheit, Erfolg, Schönheit und nicht zuletzt für romantische Liebe. Was im ersten Moment absurd scheint, hat sich schon längst etabliert und bewährt. Es werden primär Emotionen verkauft. Liebe und Konsum erscheinen so als gleichberechtigte Protagonistinnen in einem neoliberalen Karussell, die sich komplementär entwickeln, während das Tempo kontinuierlich erhöht wird und in dem die Massenmedien als katalysierender Treibstoff fungieren. Am Beispiel des aktuellen Werbespots Fliegen, Swiss made der Swiss International Air Lines werden die Verknüpfungen von romantischer Liebe, Konsum und neoliberaler Ökonomie sichtbar. Die Analyse offenbart, das Verführungspotenzial des Mediums über Ästhetisierung und die emotionale Intensivierung durch audiovisuelle Elemente. Erst der vertiefte Blick auf Konstruktionen und Rezeptionen der Geschlechter und deren Rollenverteilungen und Rollenzuschreibungen zeigt, dass es sich um einen Rückgriff auf alten Geschlechterstereotypen, Klischees und Vorstellungen handelt. Es bedarf einer differenzierten Betrachtung des kulturellen und gesellschaftlichen Kontexts und es stellt sich die Frage wie sich Kapitalismus, Werbung und Gesellschaft gegenseitig beeinflussen und steuern. Somit kann keiner der einzelnen Bereiche isoliert betrachtet werden, sondern sie bilden ein Ganzes, das unser heutiges Wirklichkeitskonstrukt der Gesellschaft verkörpert und widerspiegelt. Es stellt sich zudem die Frage, ob der Mensch in einer postmodernen, neoliberalen Welt flexibel und stark genug ist, um die romantische Liebe nicht zur Trivialität und Banalität verkommen zu lassen. Und ob die Liebe ein letztes grosses Versprechen bleibt, welches Magie, Schicksal und nicht enden wollende Bezauberung besitzt.
Constructing Masculinity
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Author : Maurice Berger
language : en
Publisher: Routledge
Release Date : 2012-09-10
Constructing Masculinity written by Maurice Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Art categories.
This anthology takes us beyond the status of masculinity itself, questioning society's and the media's normative concepts of the masculine, and considering the extent to which men and women can transcend these stereotypes and prescriptions.
Concept Of Identity
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Author : David Joël de Levita
language : en
Publisher:
Release Date : 1967
Concept Of Identity written by David Joël de Levita and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Biography & Autobiography categories.
In English and Dutch.
Race And Culture
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Author : Robert Ezra Park
language : en
Publisher:
Release Date : 1950
Race And Culture written by Robert Ezra Park and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with African Americans categories.
The Weather Fifteen Years Ago
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Author : Wolf Haas
language : en
Publisher: Ariadne Press (CA)
Release Date : 2009
The Weather Fifteen Years Ago written by Wolf Haas and has been published by Ariadne Press (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fiction categories.
"The prosaic romantic hero, Vittorio Kowalski possesses a strange talent: he can remember the weather for every day of the past fifteen years in a certain village in the Austrian Alps. When he is invited to display this uncanny ability on a TV game show, he uncovers memories of his unrequited love for an Austrian girl named Anni, the accident that led to her father's death, and his own near-fatal experience at the place of their secret childhood meetings. As the interview progresses, intricacies of the children's parents' stories unfold to reveal a startling erotic entanglement. On the very last day of the fictional transcription, we learn almost everything else."--Jacket.
Stiffed
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Author : Susan Faludi
language : en
Publisher: Random House
Release Date : 2011-11-30
Stiffed written by Susan Faludi and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Social Science categories.
With the publication of Backlash, Pulitzer prize-winning journalist Susan Faludi became a world-renowned authority on the gender war, and 'backlash' in the gender sense became a household word. Stiffed picks up where Backlash left off. It seeks to understand male behaviour in order to close the chasm between the sexes, and asks the all important question - why? Why are men so fearful and aggressive in the face of women's independence? Why is a little liberation seen as too much? What is it that men really fear, and why? Where other theorists have looked at The Woman Question, Faludi shows us that we should really focus on The Man Question; at the end of the millennium, it is men who are in crisis. With her sharp historical sense, meticulous documentation and lively, probing reportage, and with a remarkable empathy, she argues that men as well as women are at the mercy of social forces distorting their lives. She takes us on a journey through the modern masculine landscape, with unexpected revelations along the way - from the shuttered shipyards to the mass lay-offs of the defence industries, from Hollywood action heroes to gang-torn streets, from militia men to Promise Keepers, praying husbands to male porn actors.
Men And Masculinity
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Author : Joseph H. Pleck
language : en
Publisher: Prentice Hall
Release Date : 1974
Men And Masculinity written by Joseph H. Pleck and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Juvenile Nonfiction categories.
Men and Masculinity describe how this role is learned, how it limits men, and how men today are freeing themselves from it.
Beyond Patriarchy
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Author :
language : en
Publisher:
Release Date : 1987
Beyond Patriarchy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Masculinity categories.
Changing Men
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Author : Michael S. Kimmel
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1987-12-01
Changing Men written by Michael S. Kimmel and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with Social Science categories.
Changing Men assembles some of the most innovative and exciting research on men and masculinity. As such, it contributes to the demarcation of the new field of men's studies and to the examination of masculinity within traditional academic disciplines. The contributors deal with broad topical and methodological issues such as reformulating the male role, men in domestic settings, male//female relationships, sexuality, race and gender, and future directions for men's studies.
Governmentality Studies In Education
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Author :
language : en
Publisher: BRILL
Release Date : 2009-01-01
Governmentality Studies In Education written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Education categories.
The demand for higher education worldwide is booming. Governments want well-educated citizens and knowledge workers but are scrambling for funds. The capacity of the public sector to provide increased and equitable access to higher education is seriously challenged.