Lineamenti Di Brand Management
DOWNLOAD
Download Lineamenti Di Brand Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Lineamenti Di Brand Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Lineamenti Di Brand Management
DOWNLOAD
Author : uno Busacca
language : it
Publisher:
Release Date : 2021
Lineamenti Di Brand Management written by uno Busacca and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Lineamenti Di Brand Management
DOWNLOAD
Author : Bruno Busacca
language : it
Publisher: EGEA spa
Release Date : 2021-02-09T00:00:00+01:00
Lineamenti Di Brand Management written by Bruno Busacca and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09T00:00:00+01:00 with Business & Economics categories.
Le marche, risorse sempre più importanti nella gestione delle relazioni di mercato, si trovano a operare in uno scenario socio-economico sempre più sfidante. Ridefinizione delle priorità valoriali che orientano le scelte di consumo, crescente capacità di autodeterminazione degli individui, centralità attribuita all’etica e al rispetto delle persone e dell’ambiente, rinnovata sensibilità all’autenticità e al reale value for money di beni e servizi, rappresentano alcune delle sfide che la marca quotidianamente deve affrontare. Tutto ciò, se da un lato impone risposte decise in termini di trasparenza, equità relazionale, qualità della proposta di valore offerta al mercato, responsabilità sociale, dall’altro accresce la necessità di sofisticare gli approcci di brand management, adottando un’ottica dinamica e di lungo periodo. Dopo avere sintetizzato la rilevanza del brand per imprese e consumatori, le sfide strategiche e le diverse tipologie di marca, il libro approfondisce la fase cruciale di costruzione del valore marca e le fondamentali strategie che ne consentono lo sviluppo nel tempo. I capitoli finali affrontano due temi di rilevanza centrale nel brand management: il brand storytelling e la misurazione della brand equity.
Brand Management
DOWNLOAD
Author : Tilde Heding
language : en
Publisher: Routledge
Release Date : 2008-12-19
Brand Management written by Tilde Heding and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-19 with Business & Economics categories.
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Strategic Brand Management
DOWNLOAD
Author : Brice Martin & Elisha Stephens
language : en
Publisher: Scientific e-Resources
Release Date : 2019-07-03
Strategic Brand Management written by Brice Martin & Elisha Stephens and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with categories.
Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Brand Management
DOWNLOAD
Author : Tilde Heding
language : en
Publisher: Routledge
Release Date : 2015-12-03
Brand Management written by Tilde Heding and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Brand Management
DOWNLOAD
Author : Harsh V. Verma
language : en
Publisher: Excel Books India
Release Date : 2006
Brand Management written by Harsh V. Verma and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand equity categories.
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition
DOWNLOAD
Author : Kevin Lane Keller
language : en
Publisher: Pearson UK
Release Date : 2019-07-04
Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition written by Kevin Lane Keller and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Pearson Etext For Strategic Brand Management
DOWNLOAD
Author : Kevin Keller
language : en
Publisher: Pearson
Release Date : 2019-04-18
Pearson Etext For Strategic Brand Management written by Kevin Keller and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with categories.
Create profitable brand strategies by building, measuring, and managing brand equity. Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. For courses in brand management. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Global Brand Management
DOWNLOAD
Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
The Routledge Companion To Contemporary Brand Management
DOWNLOAD
Author : Francesca Dall'Olmo Riley
language : en
Publisher: Routledge
Release Date : 2016-07-15
The Routledge Companion To Contemporary Brand Management written by Francesca Dall'Olmo Riley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.