Living Brand India
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Living Brand India
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Author : Dr. Sushant Sharma
language : en
Publisher: Author's Ink Publications
Release Date : 2023-03-16
Living Brand India written by Dr. Sushant Sharma and has been published by Author's Ink Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-16 with Self-Help categories.
The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.
Living Worth
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Author : Stefan Ecks
language : en
Publisher: Duke University Press
Release Date : 2022-02-04
Living Worth written by Stefan Ecks and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Social Science categories.
In Living Worth Stefan Ecks draws on ethnographic research on depression and antidepressant usage in India to develop a new theory of value. Framing depressive disorder as a problem of value, Ecks traces the myriad ways antidepressants come to have value, from their ability to help make one’s life worth living to the wealth they generate in the multibillion-dollar global pharmaceutical market. Through case studies that include analyses of the different valuation of generic and brand-name drugs, the origins of rising worldwide depression rates, and the marketing, prescription, and circulation of antidepressants, Ecks theorizes value as a process of biocommensuration. Biocommensurations—transactions that aim or claim to make life better—are those forms of social, medical, and corporate actions that allow value to be measured, exchanged, substituted, and redistributed. Ecks’s theory expands value beyond both a Marxist labor theory of value and a free market subjective theory, thereby offering new insights into how the value of lives and things become entangled under neoliberal capitalism.
Living And Working In India
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Author : Kris Rao
language : en
Publisher: Hachette UK
Release Date : 2008-04-25
Living And Working In India written by Kris Rao and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-25 with Travel categories.
As well as being a fascinating country, with a rich and varied culture, India is emerging as a major world economy. More and more people are going there to live and work. The purpose of this book is to ease the transition between western and Indian cultures. If you are going to India to do business or for long-term employment, or are being relocated there by your company, this book will tell you all you need to know to help you and your family settle quickly into your new environment - and to ensure that it is the experience of a lifetime.Beginning with an overview of the history of India, its geographical divisions, political system, religions, languages and ethnic and cultural divisions, this comprehensive guide goes on to provide detailed information on: how to get a work permit and find a job; Indian work practices, employment rights and benefits; taxes and pensions; the Indian health care system; how to set up a business and set up a company; how to buy or rent a property; what the cost of living is like; how to open a bank account and obtain a credit card; expatriate and Indian lifestyles; entertainment and leisure in India; Indian customs and habits food - the regional variations and local delicacies; and raising and educating your children.
Living Brands Collaboration Innovation Customer Fascination
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Author : Raymond Nadeau
language : en
Publisher: McGraw Hill Professional
Release Date : 2007
Living Brands Collaboration Innovation Customer Fascination written by Raymond Nadeau and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Presents time-tested secrets of successful branding, as revealed by thought leaders at five of the world's top branding agencies. This book is based on the author's "Living Brands, Living Media" strategy and contains interviews, case studies and detailed action plans from top marketing, branding and ad agency executives. Thought leaders at five of the world's top branding agencies reveal time-tested secrets of successful branding. Filled with interviews, case studies, and detailed action plans from top marketing, branding, and ad agency executives, this book is based on the author's groundbreaking "Living Brands, Living Media" strategy, profiled in "Brandweek" and on CNN. Raymond Nadeau is a frequent speaker at industry events worldwide, including Ad Age's conferences.
Living India
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Author : Savel Zimand
language : en
Publisher:
Release Date : 1978
Living India written by Savel Zimand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with India categories.
Made For Living
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Author : Linda Faltin
language : en
Publisher: Trafford Publishing
Release Date : 2012-09-10
Made For Living written by Linda Faltin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Biography & Autobiography categories.
Based on newspaper columns written by the author between 1980 and 1985, this compilation of personal reflections brings to the reader a fresh and open perspective on those days and times. Incredibly timely, this book offers inspiration, encouragement, and the recognition of the beauty and wonder of ordinary, everyday life. From celebrating high school graduations to ruing the deterioration of good manners, from cherishing friendships to looking honestly at both the joys and difficulties of parenting, Lindas eye and voice are uniquely hers as a woman of faith, inviting the reader in with both common sense about and delight in everyday living.
Building Brands In The Indian Market
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Author : Tapan Kumar Panda
language : en
Publisher: Excel Books India
Release Date : 2004
Building Brands In The Indian Market written by Tapan Kumar Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Eclectic Magazine And Monthly Edition Of The Living Age
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Author : John Holmes Agnew
language : en
Publisher:
Release Date : 1851
Eclectic Magazine And Monthly Edition Of The Living Age written by John Holmes Agnew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1851 with categories.
Modeling Economic Growth In Contemporary India
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Author : Bruno S. Sergi
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-07-22
Modeling Economic Growth In Contemporary India written by Bruno S. Sergi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-22 with Business & Economics categories.
This volume focuses on core topics of economic disruption caused by the Covid-19 pandemic: changes in socio-cultural relationships, behavioural patterns and psychological attitudes governing human interaction, and government policies to stabilize the Indian economy and contribute to sustainable growth.
The Global Brand
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Author : Nigel Hollis
language : en
Publisher: St. Martin's Press
Release Date : 2008-09-30
The Global Brand written by Nigel Hollis and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Business & Economics categories.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP