Localizing Global English
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Localizing Global English
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Author : Hikyoung Lee
language : en
Publisher: Routledge
Release Date : 2020-09-29
Localizing Global English written by Hikyoung Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Education categories.
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Localization
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Author : Colin Hines
language : en
Publisher: Earthscan
Release Date : 2000
Localization written by Colin Hines and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Localization In Translation
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Author : Miguel A. Jiménez-Crespo
language : en
Publisher: Taylor & Francis
Release Date : 2024-05-31
Localization In Translation written by Miguel A. Jiménez-Crespo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Language Arts & Disciplines categories.
Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.
The Routledge Handbook Of Translation And Globalization
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Author : Esperança Bielsa
language : en
Publisher: Routledge
Release Date : 2020-12-30
The Routledge Handbook Of Translation And Globalization written by Esperança Bielsa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Language Arts & Disciplines categories.
This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
Localizing Apps
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Author : Johann Roturier
language : en
Publisher: Routledge
Release Date : 2015-05-08
Localizing Apps written by Johann Roturier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with Language Arts & Disciplines categories.
The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.
Global Englishes And Transcultural Flows
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Author : Alastair Pennycook
language : en
Publisher: Routledge
Release Date : 2006-12-07
Global Englishes And Transcultural Flows written by Alastair Pennycook and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-07 with Language Arts & Disciplines categories.
The English language is spreading across the world, and so too is hip-hop culture: both are being altered, developed, reinterpreted, reclaimed. This timely book explores the relationship between global Englishes (the spread and use of diverse forms of English within processes of globalization) and transcultural flows (the movements, changes and reuses of cultural forms in disparate contexts). This wide-ranging study focuses on the ways English is embedded in other linguistic contexts, including those of East Asia, Australia, West Africa and the Pacific Islands. Drawing on transgressive and performative theory, Pennycook looks at how global Englishes, transcultural flows and pedagogy are interconnected in ways that oblige us to rethink language and culture within the contemporary world. Global Englishes and Transcultural Flows is a valuable resource to applied linguists, sociolinguists, and students on cultural studies, English language studies, TEFL and TESOL courses.
The Routledge Handbook Of Multilingualism
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Author : Carolyn McKinney
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-31
The Routledge Handbook Of Multilingualism written by Carolyn McKinney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Education categories.
The Routledge Handbook of Multilingualism provides a comprehensive survey of the field of multilingualism for a global readership and an overview of the research which situates multilingualism in its social, cultural and political context. This fully revised edition not only updates several of the original chapters but introduces many new ones that enrich contemporary debates in the burgeoning field of multilingualism. With a decolonial perspective and including leading new and established contributors from different regions of the globe, the handbook offers a critical overview of the interdisciplinary field of multilingualism, providing a range of central themes, key debates and research sites for a global readership. Chapters address the profound epistemological and ontological challenges and shifts produced since the first edition in 2012. The handbook includes an introduction, five parts with 28 chapters and an afterword. The chapters are structured around sub-themes, such as Coloniality and Multilingualism, Concepts and Theories in Multilingualism, and Multilingualism and Education. This ground-breaking text is a crucial resource for researchers, scholars and postgraduate students interested in multilingualism from areas such as sociolinguistics, applied linguistics, anthropology and education.
A Practical Guide To Localization
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Author : Bert Esselink
language : en
Publisher: John Benjamins Publishing
Release Date : 2000
A Practical Guide To Localization written by Bert Esselink and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computers categories.
Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
The Global English Style Guide
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Author : John R. Kohl
language : en
Publisher: SAS Institute
Release Date : 2008-04-08
The Global English Style Guide written by John R. Kohl and has been published by SAS Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-08 with Computers categories.
The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard. This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world. This book is part of the SAS Press program.
World Englishes Global Classrooms
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Author : Kirsten Hemmy
language : en
Publisher: Springer Nature
Release Date : 2022-12-14
World Englishes Global Classrooms written by Kirsten Hemmy and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-14 with Literary Criticism categories.
This book provides a critical overview of contemporary world issues in Language and Literary Studies. It offers specific ideas as to how to move away from the traditional literary canon, on the one hand, and traditional native-speaker norms in English language teaching, on the other. It delivers a global perspective of both the growth and the challenges in ELT studies around the world. Following the introduction, the first section of the book contains chapters from international scholars on recognizing and diversifying Englishes in today’s language and translation classrooms. Specifically, the chapters focus on issues such as the cultural hegemony of a monolithic English, English and university pedagogy, English as a gatekeeper, and the role of a reconceived English education in promoting cross-cultural understanding. The second section focuses on the interaction of literature and culture, with specific chapters focusing on decolonizing the traditional literary canon, defining a global text, representing cultural interactions in literary texts, and emerging genres in contemporary English literature. Both sections of the book question the existing boundaries in a post-2020 world, specifically in a non-western world. It is an indispensable resource for scholars in cultural studies, linguistics, and literary studies.