Logo Decode
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Logo Decode
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Author : Wang Shaoqiang
language : en
Publisher:
Release Date : 2016
Logo Decode written by Wang Shaoqiang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Design categories.
Logo Deconstruction focuses on how logo and branding come into being and digs out the design stories behind logo development.
The Logo Decoded
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Author : LORA STARLING
language : en
Publisher: BalboaPress
Release Date : 2011-12-16
The Logo Decoded written by LORA STARLING and has been published by BalboaPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Business & Economics categories.
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Decoding Logos From Logo Design To Branding
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Author : Wang Shaoqiang
language : en
Publisher: Hoaki
Release Date : 2023-01-31
Decoding Logos From Logo Design To Branding written by Wang Shaoqiang and has been published by Hoaki this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Design categories.
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Decoding Design
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Author : Maggie Macnab
language : en
Publisher: HOW Books
Release Date : 2008-02-04
Decoding Design written by Maggie Macnab and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-04 with Design categories.
Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
999 Logo Design Elements
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Author : Daniel Donnelly
language : en
Publisher:
Release Date : 2011
999 Logo Design Elements written by Daniel Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Logos (Symbols) categories.
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Coffeescript Application Development Cookbook
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Author : Mike Hatfield
language : en
Publisher: Packt Publishing Ltd
Release Date : 2015-03-31
Coffeescript Application Development Cookbook written by Mike Hatfield and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Computers categories.
If you are interested in developing modern applications, this book will help you leverage the vast JavaScript ecosystem while using an elegant language, helping you avoid the shortcomings of JavaScript.
The Elements Of Logo Design
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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05
The Elements Of Logo Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Design categories.
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Logo Design That Works
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Author : Lisa Silver
language : en
Publisher:
Release Date : 2001
Logo Design That Works written by Lisa Silver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Promising Genomics
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Author : Mike Fortun
language : en
Publisher: Univ of California Press
Release Date : 2008-09-02
Promising Genomics written by Mike Fortun and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-02 with Medical categories.
Part detective story, part exposé, and part travelogue, Promising Genomics investigates one of the signature biotech stories of our time and, in so doing, opens a window onto the high-speed, high-tech, and high-finance world of genome science. In a luminous account, Mike Fortun investigates how deCODE Genetics, in Iceland, became one of the wealthiest companies of its kind, as well as one of the most scandalous, with its plan to use the genes and medical records of the entire Icelandic population for scientific research. Delving into the poetry of W. H. Auden, the novels of Halldór Laxness, and the perils of Keiko the killer whale, Fortun maps the contemporary genomics landscape at a time when we must begin to ask questions about what "life" is made of in the age of DNA, databases, and derivatives trading.
Deconstructing Logo Design
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Author : Matthew Healey
language : en
Publisher: Rotovision
Release Date : 2010
Deconstructing Logo Design written by Matthew Healey and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing) categories.
Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels—on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. “Focus On” sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.