Logo Revised Edition
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Logo Revised Edition
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Author : Michael Evamy
language : en
Publisher: Laurence King Publishing
Release Date : 2020-08-18
Logo Revised Edition written by Michael Evamy and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Design categories.
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Logotype
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Author : Michael Evamy
language : en
Publisher: Hachette UK
Release Date : 2012-09-24
Logotype written by Michael Evamy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-24 with Design categories.
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Logo Design Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20
Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
How To Have Great Ideas
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Author : John Ingledew
language : en
Publisher: Hachette UK
Release Date : 2016-02-01
How To Have Great Ideas written by John Ingledew and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-01 with Design categories.
How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.
Computer Science Logo Style
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Author : Brian Harvey
language : en
Publisher:
Release Date : 1997
Computer Science Logo Style written by Brian Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Computer programming categories.
Logo Life
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Author : Ron van der Vlugt
language : en
Publisher: Bis Pub
Release Date : 2012
Logo Life written by Ron van der Vlugt and has been published by Bis Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Design categories.
A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.
Symbol
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Author : Steven Bateman
language : en
Publisher: Laurence King Publishing
Release Date : 2014-09-16
Symbol written by Steven Bateman and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Design categories.
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
Creating A Brand Identity A Guide For Designers
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Author : Catharine Slade-Brooking
language : en
Publisher: Hachette UK
Release Date : 2016-01-18
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Design categories.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
The Graphic Design Idea Book
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Author : Gail Anderson
language : en
Publisher: Hachette UK
Release Date : 2016-04-13
The Graphic Design Idea Book written by Gail Anderson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13 with Design categories.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
The Reign Of Anti Logos
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Author : David Hawkes
language : en
Publisher: Springer Nature
Release Date : 2020-11-24
The Reign Of Anti Logos written by David Hawkes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The concept of ‘performativity’ has risen to prominence throughout the humanities. The rise of financial derivatives reflects the power of the performative sign in the economic sphere. As recent debates about gender identity show, the concept of performativity is also profoundly influential on people’s personal lives. Although the autonomous power of representation has been studied in disciplines ranging from economics to poetics, however, it has not yet been evaluated in ethical terms. This book supplies that deficiency, providing an ethical critique of performative representation as it is manifested in semiotics, linguistics, philosophy, poetics, theology and economics. It constructs a moral criticism of the performative sign in two ways: first, by identifying its rise to power as a single phenomenon manifested in various different areas; and second, by locating efficacious representation in its historical context, thus connecting it to idolatry, magic, usury and similar performative signs. The book concludes by suggesting that earlier ethical critiques of efficacious representation might be revived in our own postmodern era.