Logos Et Identit Visuelle
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Logos Et Identit Visuelle PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Logos Et Identit Visuelle book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Logos Et Identit Visuelle
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Matthew Healey
language : fr
Publisher:
Release Date : 2011-10-05
Logos Et Identit Visuelle written by Matthew Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-05 with Branding (Marketing) categories.
Cet ouvrage est consacré au logo, élément central de l'identité visuelle d'une entreprise. Après avoir rappelé l’importance pour les entreprises de maîtriser leur communication visuelle, notamment à travers le logo, il énonce quelques principes fondamentaux dont dépend l’efficacité d’un bon logo, ainsi que les grandes étapes de conception d’un logo. L’auteur présente une sélection internationale de plus de 300 logos particulièrement réussis, dans 13 domaines d’activité différents : alimentation, tourisme, médias, etc. Chaque logo est analysé en détail : concept et design général, typo et couleur. Enfin, l'auteur approfondit certains aspects techniques essentiels comme le choix de la couleur, de la police ou du format, et donne quelques précieuses pistes créatives (emploi de photos, utilisation de la 3D, évolution d’un logo existant...).
Logos Et Identit Visuelle
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Matthew Healey
language : fr
Publisher:
Release Date : 2011
Logos Et Identit Visuelle written by Matthew Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Branding (Marketing) categories.
Destiné aux professionnels et aux étudiants en graphisme ou en communication, cet ouvrage est consacré aux logos : rappels des principes fondamentaux : les différentes étapes de la conception d'un logo efficace, son rôle central dans la communication visuelle d'une entreprise, d'une institution ou d'une association. Analyse et décryptage d'une sélection internationale de 300 logos exemplaires dans différents secteurs d'activité (alimentation, mode, voyage et tourisme, médias et loisirs, architecture et conception) : concept général et public cible, design, choix de la police de caractère, couleur ... Approfondissement de certains aspects essentiels, comme le choix de la couleur, de la police ou du format. Quelques précieuses pistes créatives (emploi de photos, utilisation de la 3D ...) permettront au lecteur de faire à son tour les bons choix esthétiques et techniques (4e de couv.).
Un Logo Vite
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Madeleine Dembour
language : fr
Publisher: Edipro
Release Date : 2009
Un Logo Vite written by Madeleine Dembour and has been published by Edipro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business communication categories.
Dans la perspective d'une communication forte et fédératrice, il est indispensable pour une entreprise ou une organisation de gérer son identité visuelle. Et non de se laisser gérer par elle ! Autrement dit, il appartient au dirigeant de veiller à ce que rima e visuelle colle aux valeurs de l'entreprise, qu'elle reflète son esprit et ses valeurs... Et aussi, qu'elle soit cohérente dans tous les supports utilisés : courrier, cartes de visite, flotte automobile, site interne, vêtements, etc. Facile à dire, mais en pratique, comment s'y prendre ? Quels sont les points d'attention à prendre en considération au niveau de l'identité visuelle ? Comment établir un bon briefing pour les sous-traitants ? Quels sont les budgets en jeu ? Comment choisir un bon logo ? Qui doit suivre ce dossier au sein de l'entreprise ? Autant de questions qui sont abordées dans ce Pocket Management.
Logo Design Love
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : David Airey
language : en
Publisher: Peachpit Press
Release Date : 2014-08-18
Logo Design Love written by David Airey and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Art categories.
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
100 Principes Fondamentaux De L Identit Visuelle Des Marques
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Kevin Budelmann
language : fr
Publisher:
Release Date : 2013-06-05
100 Principes Fondamentaux De L Identit Visuelle Des Marques written by Kevin Budelmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with categories.
"Cet ouvrage présente les 100 principes fondamentaux de l'identité visuelle des marques, de la conception d'un logo et d'une charte graphique à leur déclinaison dans un environnement multisupports : brochures, magazines papier ou Web, packaging, goodies, etc. Tous les aspects d'une véritable stratégie de conception sont détaillés : graphiques et artistiques, techniques, culturels et marketing, éditoriaux... De nombreux exemples, issus de différents domaines, illustrent le propos : alimentation, tourisme, médias, institutions, etc. L'ouvrage s'adresse aux designers graphiques et chargés de communication, en activité ou en formation, et plus généralement à toute personne en charge de l'identité d'une marque ou confrontée à une problématique de communication visuelle." [Source : 4e de couv.]
Logograma
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Wang Shaoqiang
language : en
Publisher: Adams Media
Release Date : 2015-02-25
Logograma written by Wang Shaoqiang and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Design categories.
This book presents the dynamism of logo design and how it evolves to adapt to new realities.
The Logo Design Idea Book
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Steven Heller
language : en
Publisher: Laurence King Publishing
Release Date : 2019-08-06
The Logo Design Idea Book written by Steven Heller and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with Design categories.
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Identity Designed
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Brochure 2012
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author :
language : en
Publisher: messaggio
Release Date :
Brochure 2012 written by and has been published by messaggio this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Logo
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author :
language : en
Publisher:
Release Date : 2001
Logo written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Logography categories.