Los Siete Factores Clave Del Marketing Estrat Gico
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Los Siete Factores Clave Del Marketing Estrat Gico
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Author : Daniel Piestrak
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 1990
Los Siete Factores Clave Del Marketing Estrat Gico written by Daniel Piestrak and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
INDICE: Identificando su universo competitivo. Conociendoy comprendiendo a sus competidores. Autodiagnóstico. El análisis estratégico y las estrategias competitivas. La batalla, instrumento de motivación interna. Los factores del éxito.Los medios de control y regulación.
Marketing Estrat Gico
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Author :
language : es
Publisher: Editorial Vértice
Release Date : 2008-06-10
Marketing Estrat Gico written by and has been published by Editorial Vértice this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-10 with Business & Economics categories.
El objetivo fundamental de este manual es dar a conocer los principales conceptos y elementos del marketing estratégico, así como los beneficios que puede obtener la empresa con su aplicación. Usted aprenderá a manejar las oportunidades que brinda el marketing ubicando a la empresa en la posición pretendida, a través de la adquisición de los conocimientos necesarios sobre los diferentes enfoques de la empresa hacia el mercado. Adicionalmente, podrá conocer las características generales del marketing internacional y las diversas técnicas de penetración en mercados extranjeros. ÍNDICE 1. Fundamentos del marketing estratégico. 2. Diferenciación competitiva y estrategias de ciclo de vida del producto. 3. Posicionamiento. 4. Marketing internacional.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Fundamentals Of Marketing
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Author :
language : en
Publisher:
Release Date : 2019
Fundamentals Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
Econom A Industrial
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Author :
language : es
Publisher:
Release Date : 2000
Econom A Industrial written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Industries categories.
Empresa Virtual De La Idea A La Acci N
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Author : María de los Ángeles Gil Estallo
language : es
Publisher: ESIC Editorial
Release Date : 2000
Empresa Virtual De La Idea A La Acci N written by María de los Ángeles Gil Estallo and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
La creación de la empresa virtual; Las personas en las organizaciones virtuales; La organización creativa virtual; Decisiones estructurales en la empresa virtual; Valoración de empresas virtuales.
Strategic Management
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Author : Fred R. David
language : en
Publisher: Prentice Hall
Release Date : 2009
Strategic Management written by Fred R. David and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Strategy Maps
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Author : Robert S. Kaplan
language : en
Publisher: Harvard Business Press
Release Date : 2004
Strategy Maps written by Robert S. Kaplan and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Lateral Marketing
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-08
Lateral Marketing written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-08 with Business & Economics categories.
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Taking Care Of Ebusiness
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Author : Thomas M. Siebel
language : en
Publisher: Broadway Business
Release Date : 2001
Taking Care Of Ebusiness written by Thomas M. Siebel and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Civic leaders categories.
In a handbook packed with on-target information and examples, the CEO of Siebel Systems presents the philosophy and the techniques behind his company's consistent ability to create unparalleled customer satisfaction and sales in an increasingly competitive marketplace.