Loyalty Schemes In Retailing
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Loyalty Schemes In Retailing
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Author : Nicolas Hoffmann
language : en
Publisher: Forschungsergebnisse der Wirtschaftsuniversität Wien
Release Date : 2013
Loyalty Schemes In Retailing written by Nicolas Hoffmann and has been published by Forschungsergebnisse der Wirtschaftsuniversität Wien this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with BUSINESS & ECONOMICS categories.
To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
Loyalty Management
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Author : Cristina Ziliani
language : en
Publisher: Routledge
Release Date : 2019-10-08
Loyalty Management written by Cristina Ziliani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
Customer Loyalty In Retail Case Study Of Marks And Spencer
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Author : Katarzyna Szydlowska
language : en
Publisher: GRIN Verlag
Release Date : 2020-01-23
Customer Loyalty In Retail Case Study Of Marks And Spencer written by Katarzyna Szydlowska and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-23 with Business & Economics categories.
Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
The Adoption And Effectiveness Of Loyalty Programmes In Retailing
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Author :
language : en
Publisher:
Release Date : 2004
The Adoption And Effectiveness Of Loyalty Programmes In Retailing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Consumer satisfaction categories.
Scoring Points
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Author : Clive Humby
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Scoring Points written by Clive Humby and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer satisfaction categories.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
Driving Loyalty In Convenience Retail
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Author : Paula Thomas
language : en
Publisher:
Release Date : 2019-10-07
Driving Loyalty In Convenience Retail written by Paula Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-07 with categories.
For convenience retailers, driving customer loyalty has never been more important, and yet this is the first book dedicated to the art and science of loyalty marketing in the convenience retail industry. Turning casual customer visits in to connected and trusted relationships is uniquely challenging in an industry where time and attention are the most difficult yet the most critical assets to nurture.Whether you already run a structured loyalty programme, or you are at just beginning to plan your customer loyalty strategy, this book is the definitive source of insights and ideas for marketers focused on building world-class loyalty marketing and customer connection programmes. The author, Paula Thomas, has almost a decade of experience as a loyalty marketing consultant, combined with a first class MBA in business. In this book of articles, she deconstructs loyalty strategy, operations and insights from some of the world's best programmes. It features case studies from all over the world, dedicated to helping you build exceptional loyalty with your customer base. From Starbucks and Domino's in the USA, to Shell and BP in the UK, to Repsol in Spain and 7-Eleven in Asia, she shares what's working, for whom and why and showcases the latest innovations in retail technology as well as some fascinating facts driving success for the world's greatest convenience brands. This book is destined to educate, inspire and transform your ideas about how to drive your customer's loyalty by learning from the best in the business.
Loyalty Cards In The Apparel Industry In Germany And Spain Is The Implementation Of A Global Marketing Approach Reasonable When Operating Both In A Southern And A Northern European Country
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Author : Sarah-Mailin Janotta
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2013-05-22
Loyalty Cards In The Apparel Industry In Germany And Spain Is The Implementation Of A Global Marketing Approach Reasonable When Operating Both In A Southern And A Northern European Country written by Sarah-Mailin Janotta and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-22 with Business & Economics categories.
Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Southern European country (Spain). The objective is to determine if there are significant differences in attitudinal and behavioural patterns, as well as in preferences regarding the features of loyalty cards in the consumers of the two countries, to find potential success factors for retailers. In the first place, international apparel retailers have to decide which marketing approach they intend to follow. This may be either a standardised, etic marketing approach, which aims to have one overall marketing strategy for all countries, or a non-standardised, emic marketing approach, which aims to adapt the marketing strategy in every country to the local culture (Trommsdorff, 2009; Solomon et al, 2002). Research of consumer behaviour has shown that consumers are influenced by external stimuli (political, economic, social, technological) and consumer characteristics (cultural, social, personal) (Foscht and Swoboda, 2005; Kotler et al, 2009). Marketers have to be aware of these external influences in order to develop marketing strategies that appeal to the target market(s). By making use of the right marketing instruments, customer satisfaction and loyalty and, subsequently, long-term profitability can be established (Seock and Lin, 2011). Loyal customers have been shown to be more profitable to the company than continuously acquired new customers (Reichheld and Teal, 2001). In the l
Handbook Of Research On Contemporary Consumerism
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2019-09-20
Handbook Of Research On Contemporary Consumerism written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Epz Scoring Points
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Author : Terry Hunt
language : en
Publisher:
Release Date : 2005-02
Epz Scoring Points written by Terry Hunt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02 with categories.
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UK's second largest grocer came not only to dominate superketing in the UK, but created on or Europe's fastest growing financial service companies, launched the world's largest internet grocery business and created a global retail giant selling everything from travel insurance to television. How was this achieved? By getting to know its customers better. behind-the-scenes look at what customer loyalty means, how it works, and how it should change the way companies sell and the way we shop.
The Paradox Of Points
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Author : Sören Köcher
language : en
Publisher: Springer
Release Date : 2015-04-14
The Paradox Of Points written by Sören Köcher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Business & Economics categories.
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currencies improve the attractiveness of medium collection but entail reluctant medium spending behavior. These findings provide important implications for a more efficient usage of loyalty programs in business practices. In addition, this dissertation discovers a violation of one of the most fundamental assumptions of rational choice theory and thus contributes to a better understanding of when and why people deviate from rational decision-making.