Luxury For Everyone
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The Road To Luxury
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Author : Ashok Som
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-26
The Road To Luxury written by Ashok Som and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with Business & Economics categories.
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Luxury For Everyone
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Author : Gerhard Steixner
language : en
Publisher: Birkhaüser
Release Date : 2020-04
Luxury For Everyone written by Gerhard Steixner and has been published by Birkhaüser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04 with Architecture categories.
The stepped terraced house is a type of building that meets modern housing requirements: it is economical and offers ample living space with the comfort of terrace and garden. Rising to popularity with the advent of new social movements it was forgotten with the progressive erosion of the new ideas of society and relegated them to obscurity or even to their disqualification as eyesores. Yet the enduring satisfaction of residents and ecological advantages of green houses make terraced housing as attractive as ever. The buildings studied in the book are not only architectural icons today; even today, one can still learn from them about what residential buildings need. One proponent of this building style was Harry Glück; part of his text pleading the case for a green city is printed here.
The Road To Luxury
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Author : Ashok Som
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-28
The Road To Luxury written by Ashok Som and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Kapferer On Luxury
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Kapferer On Luxury written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
The Little Book Of Luxury
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Author : Nikki Page
language : en
Publisher: CICO Books
Release Date : 2014-04-10
The Little Book Of Luxury written by Nikki Page and has been published by CICO Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-10 with Reference categories.
Take time for yourself and add a little luxury to your life! In today’s fast-paced world it can be difficult to find time to yourself to relax and unwind, but Nikki Page firmly believes that an element of luxury is essential for everyone. This charming book is a treaure trove of simple ideas that will allow you to treat yourself. Nikki shows how small changes can make your daily life more luxurious, and help you to de-stress. The tips cater to all tastes and budgets, and range from quick pick-me-ups to more decadent suggestions. With chapters covering simple luxuries, luxury at home, and extravagant luxuries, there really is something for everyone, whatever your budget. Accompanied by exquisite photographs, all of Nikki’s wonderful ideas will help to make an ordinary day more special.
Adding Prestige To Your Portfolio
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Author : Drew Boyd
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-01-03
Adding Prestige To Your Portfolio written by Drew Boyd and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-03 with Business & Economics categories.
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.
Fully Automated Luxury Communism
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Author : Aaron Bastani
language : en
Publisher: Verso Books
Release Date : 2019-06-11
Fully Automated Luxury Communism written by Aaron Bastani and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Political Science categories.
The first decade of the twenty-first century marked the demise of the current world order. Despite widespread acknowledgement of these disruptive crises, the proposed response from the mainstream remains the same. Against the confines of this increasingly limited politics, a new paradigm has emerged. Fully Automated Luxury Communism claims that new technologies will liberate us from work, providing the opportunity to build a society beyond both capitalism and scarcity. Automation, rather than undermining an economy built on full employment, is instead the path to a world of liberty, luxury and happiness. For everyone. In his first book, radical political commentator Aaron Bastani conjures a new politics: a vision of a world of unimaginable hope, highlighting how we move to energy abundance, feed a world of nine billion, overcome work, transcend the limits of biology and build meaningful freedom for everyone. Rather than a final destination, such a society heralds the beginning of history. Fully Automated Luxury Communism promises a radically new left future for everyone.
Luxury Of Space
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Author : Oberto Gili
language : en
Publisher: Assouline Books & Gifts
Release Date : 2003
Luxury Of Space written by Oberto Gili and has been published by Assouline Books & Gifts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Photography of interiors categories.
Fleeting human moments memorialized by Oberto Gili's camera translate formally into beautifully balanced classical images. His camera, like his personality, is whimsical questioning, non-judgemental and tenderly objective. Gili's images of interiors capture fundamental moments of human existence, quiet moments and basic needs, wether it's a man on sitting on his coach surrounded by his dogs, a young couple getting into bed, a woman watching herself getting dressed in the mirror or a girl swimming alone in a pool, we experience narrative, isolation, intrusion through Gili's lens. Gili shows us different perspectives of home: color, happiness, sex, depression, arrogance, creativity, simplicity, boredom. These images in this stunning volume are a diairy of the interiors and situations that have, over the last thirty years, strung Gili's curiosity and fantasy the most. Simple, still and understated, Gili's images of interiors all have possibility as their subtext. Illustrated
Luxury Fever
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Author : Robert H. Frank
language : en
Publisher:
Release Date : 1999
Luxury Fever written by Robert H. Frank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Why, against all good reason, do we continue to accelerate our spending to the limits of our bank accounts? As the Western nations struggle, with personal bankruptcy at an all time high, the chase after the 'biggest and latest' continues to escalate. In this thought-provoking analysis of the economics of personal decisions, Robert Frank chronicles the new boom of conspicuous consumption and exposes the hidden prices we pay for ever more elaborate houses, cars and lifestyles. In LUXURY FEVER, Frank argues that our current profligacy is not because we are foolish, undisciplined, greedy, or manipulated. Rather, how we feel about our material goods is entirely dependant on everyone else's spending. By acting together, we can choose to invest more in the sleep, exercise, family time, and less conspicuous consumption that makes life worthwhile.
Luxury For Everyone
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Author : Gerhard Steixner
language : en
Publisher:
Release Date : 2020
Luxury For Everyone written by Gerhard Steixner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
