Luxury Goods From India
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Luxury Goods From India
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Author : Amin Jaffer
language : en
Publisher: Victoria & Albert Museum
Release Date : 2002-11
Luxury Goods From India written by Amin Jaffer and has been published by Victoria & Albert Museum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11 with Art categories.
The 50 pieces in this volume, dating from the 15th to the late 19th century, demonstrate all the diversity and skill of Indian craftsmanship"--Jacket.
The Luxury Market In India
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Author : G. Atwal
language : en
Publisher: Springer
Release Date : 2012-08-29
The Luxury Market In India written by G. Atwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-29 with Business & Economics categories.
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
India By Design
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Author : Michael Boroian
language : en
Publisher: Wiley
Release Date : 2009-12-14
India By Design written by Michael Boroian and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-14 with Business & Economics categories.
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
Luxury Brands In China And India
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Author : Glyn Atwal
language : en
Publisher: Springer
Release Date : 2017-06-27
Luxury Brands In China And India written by Glyn Atwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Business & Economics categories.
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
The Cult Of The Luxury Brand
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Author : Paul Husband
language : en
Publisher: Hachette UK
Release Date : 2010-12-07
The Cult Of The Luxury Brand written by Paul Husband and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-07 with Business & Economics categories.
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes", impossible to tell from the real thing but detracting from its sales.Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Made For Maharajas
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Author : Amin Jaffer
language : en
Publisher:
Release Date : 2007
Made For Maharajas written by Amin Jaffer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Affluent consumers categories.
Based equally in the archives of firms such as Louis Vuitton, Boucheron, Chaumet and Hermès, and in palace and private collections, this book explores the role of maharajas in an age of high spending and fashion. It brings together original designs with surviving objects, exploring for the first time the creative dialogue between Indian princes and the skilled tradesmen who produced wonders for their delectation. Married to the objects themselves are the absorbing and often humourous accounts of how maharajas indulged their tastes with unparalleled extravagance and aplomb.
Made For Maharajas
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Author : Amin Jaffer
language : en
Publisher:
Release Date : 2009
Made For Maharajas written by Amin Jaffer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Decorative arts categories.
Made for Maharajas: Designs for Princely India explores the fascination among Indian royals for western luxury goods. This taste reached its peak at the height of the British Raj (18571947), when Indian rulers disarmed and politically marginalized occupied themselves increasingly with vast building projects and conspicuous consumption. This book explores the role of maharajas in this age of high spending and fashion. Based equally in the archives of firms such as Louis Vuitton, Boucheron, Chaumet and Hermes, and in palace and private collections, "Made for Maharajas" brings together original designs with surviving objects, exploring for the first time the creative dialogue between Indian princes and the skilled tradesmen who produced wonders for their delectation. Mutual influence in taste forms a central theme of the volume. While maharajas nurtured a fascination for all things western, they themselves inspired in Europe a renewed taste for the exotic, reflected in the strong Indian influence evident in contemporary high design. Married to the objects themselves are the absorbing and often humourous accounts of how maharajas indulged their tastes with unparalleled extravagance and aplomb. Rich in anecdotes and visually splendid, Made for Maharajas brings alive the extraordinary rich, varied and sometimes implausible works commissioned by princes whose wealth knew no bounds and whose eccentricities were legend.
Ravissant
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Author : Ravi Chawla
language : en
Publisher: Mapin Publishing Pvt
Release Date : 2024-03
Ravissant written by Ravi Chawla and has been published by Mapin Publishing Pvt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03 with Design categories.
- Story of a brand uncompromisingly fulfilling wishes of the most discerning international connoisseurs - Chronicles the outstanding entrepreneurship of Mina and Ravi Chawla - Takes us on a journey to the heart of luxury - Showcasing the best of Indian traditional craftsmanship to the world Art, culture and the finer things in life were integral components of the highly sophisticated societies of ancient and medieval India. Throughout history, India has introduced many different luxury materials to the world. It has been the birthplace of distinctive traditional designs and crafting technologies, with breathtaking level of skill and refinement. Since gaining Independence in 1947, modern Indian economy has gathered pace considerably by the 21st century. While the world's best-known luxury brands were developed over generations in the Global North, modern India's domestic luxury market has rebuilt and progressed under different circumstances. This is the backdrop for the success story of Ravissant. Two young entrepreneurs, Mina and Ravi Chawla, developed a deep and keen understanding of India's rich heritage and European standards of luxury and created Ravissant -- a brand that uncompromisingly fulfills the wishes of the most discerning international connoisseurs. Chronicling over five decades of their outstanding entrepreneurship, Ravissant takes us on a journey to the heart of luxury.
Global Marketing Strategies For The Promotion Of Luxury Goods
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Global Marketing Strategies For The Promotion Of Luxury Goods written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
The Incredible Indian Luxury Bazaar
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Author : Abhaya Gupta
language : en
Publisher:
Release Date : 2020-02-15
The Incredible Indian Luxury Bazaar written by Abhaya Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-15 with categories.