Luxury Strategy In Action
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Luxury Strategy In Action
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Author : J. Hoffmann
language : en
Publisher: Springer
Release Date : 2016-01-05
Luxury Strategy In Action written by J. Hoffmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Luxury Strategy In Action
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Author : J. Hoffmann
language : en
Publisher: Palgrave Macmillan
Release Date : 2011-12-02
Luxury Strategy In Action written by J. Hoffmann and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-02 with Business & Economics categories.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Kapferer On Luxury
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Kapferer On Luxury written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Global Luxury Trends
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Author : J. Hoffmann
language : en
Publisher: Springer
Release Date : 2012-12-04
Global Luxury Trends written by J. Hoffmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with Business & Economics categories.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
The Luxury Strategy
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Author : Alexander Diana
language : en
Publisher: GoldenPeak
Release Date : 2024-06-22
The Luxury Strategy written by Alexander Diana and has been published by GoldenPeak this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-22 with Business & Economics categories.
Elevate your brand. Master the art of luxury. Become an icon. Picturing your luxury brand as a global icon, revered for its heritage and celebrated for its innovation? Desire a brand strategy that combines timeless elegance with modern practices to future-proof your brand? In search of a deep-dive manual that empowers you to master luxury brand management and emerge as a confident industry leader? “The Luxury Strategy: Unveiling the Secrets of Iconic Brands” is your ultimate up-to-date guide to mastering luxury brand management. This comprehensive resource delves into the intricate balance of tradition and modernity, while also covering a wide range of topics essential for building and sustaining a prestigious brand. From innovative marketing techniques and global expansion insights to mastering craftsmanship and leveraging digital transformations, this book provides all the tools and strategies you need to elevate your brand’s prestige and market influence. Structured into 4 macro parts and 22 detailed chapters, this meticulously crafted layout is designed to elevate beginners to industry leaders and enhance the expertise of seasoned professionals. Why is this book a must-have in your entrepreneurial library? • Uncover Hidden Secrets: Explore strategies from iconic brands like Gucci and Hermès to maintain timeless appeal and innovation • Global Expansion Insights: Learn to navigate new markets with cultural sensitivity, using Chanel’s international branding tactics • Innovative Marketing Techniques: Adopt disruptive marketing strategies, leveraging technology and design to stay ahead • Master Craftsmanship: Master luxury manufacturing, focusing on high-quality production and sustainable design inspired by Hermès • Customer Relationship Management: Learn how to develop long-term customer relationships with personalized experiences • Comprehensive Coverage: Spanning 22 chapters, this book covers foundational concepts, marketing strategies, consumer psychology, and future trends Highlights of What You’ll Learn: • Build compelling stories to foster consumer loyalty. • Master luxury pricing to maintain brand value and exclusivity. • Create memorable retail experiences and integrate technology in-store. • Maximize impact with strategic endorsements and campaigns. • And much more!! With insights drawn from the frontlines of the industry, advanced methodologies, and actionable wisdom, this guide is a masterclass in transforming luxury branding ambitions into tangible successes. Look no further! This book meticulously covers every angle of starting and scaling a luxury brand, tailored to both seasoned professionals and novices passionate about carving out a niche in the luxury world. Why wait any longer to transform your brand's future?
The Oxford Handbook Of Luxury Business
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Author : Pierre-Yves Donzé
language : en
Publisher: Oxford University Press
Release Date : 2022
The Oxford Handbook Of Luxury Business written by Pierre-Yves Donzé and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Storytelling In Luxury Fashion
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Author : Amanda Sikarskie
language : en
Publisher: Routledge
Release Date : 2020-11-22
Storytelling In Luxury Fashion written by Amanda Sikarskie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-22 with Design categories.
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Global Marketing Strategies For The Promotion Of Luxury Goods
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Global Marketing Strategies For The Promotion Of Luxury Goods written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Strategy In Action
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Author : Thomas D. Zweifel
language : en
Publisher: BookBaby
Release Date : 2015-11-13
Strategy In Action written by Thomas D. Zweifel and has been published by BookBaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-13 with Business & Economics categories.
The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flung locations, giving voice to dissenting views, maximizing ownership by stakeholders, especially implementers, getting quick wins and screening out losers quickly in the action. Above all, successful companies of all sizes have ended the long-standing divorce of strategy—hatched by a select few behind closed doors—from action, the supreme test of strategy. Dr. Thomas D. Zweifel, strategy and performance expert, gamechanger and author of seven leadership books such as "Communicate or Die," "Culture Clash 2," "Leadership in 100 Days" and the award-winning "The Rabbi and the CEO," has teamed up with Edward J. Borey, CEO, corporate strategist and turnaround guru. Together, they bring to bear their combined half-century experience in innovating strategy design and execution at Fortune 500, midsize enterprises and startups as well as large public-sector and UN agencies. The result: a turn-key methodology for senior managers who need adaptive and people-centered strategy that yields quick wins and stands the test of time.