M Glichkeiten Und Hindernisse Des Cross Selling In Einem Unternehmen Der Wohnungswirtschaft
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M Glichkeiten Und Hindernisse Des Cross Selling In Einem Unternehmen Der Wohnungswirtschaft
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Author : Dirk Kuscher
language : de
Publisher: diplom.de
Release Date : 2007-09-26
M Glichkeiten Und Hindernisse Des Cross Selling In Einem Unternehmen Der Wohnungswirtschaft written by Dirk Kuscher and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-26 with Business & Economics categories.
Inhaltsangabe:Einleitung: Die Bedeutung von Cross-Selling spielt in einigen Branchen schon seit langer Zeit eine wichtige und entscheidende Rolle, wenn es um die Messung der Kennzahl des Vertriebserfolges geht. Allen voran sind hier die Finanz dienstleister zu nennen. In einer Befragung US-amerikanischer Bankmanager sahen rund 80% der Befragten in der Cross-Selling-Rate das aussagekräftigste Maß zur Beurteilung des Vertriebserfolges. Doch nicht nur im Finanzdienstleistungssektor wird Cross-Selling betrieben. Mittlerweile setzen immer mehr Unternehmen auf die Möglichkeit, durch Cross-Selling Umsatzsteigerungen zu generieren, Kunden an sich zu binden und die Kundenzufriedenheit zu steigern. In einem Wohnungsunternehmen wie SAGA GWG spielt gerade die Kundenzufriedenheit eine überdurchschnittlich wichtige Rolle, da mit einer hohen Kundenzufriedenheit verbunden wird, dass die Fluktuationsraten sinken und der Leerstand langfristig reduziert wird. Die Kunden sollen langfristig an das Wohnungsunternehmen gebunden werden und sich in ihren Wohnanlagen wohl fühlen . Umsatzsteigerungen spielen in Verbindung mit Cross-Selling immer eine Rolle, ob die möglichen Umsatzsteigerungen jedoch auch bei Wohnungsunternehmen relevant sind oder ob hauptsächlich Kundenzufriedenheit und Kundenbindung im Vordergrund stehen, wird sich im Laufe dieser Arbeit herausstellen. Das Ziel dieser Diplomarbeit ist daher, die allgemeinen Erfolgsfaktoren des Cross-Selling zu erläutern und aufzuzeigen, ob diese Möglichkeiten in Unternehmen der Wohnungswirtschaft eingesetzt beziehungsweise umgesetzt werden können und welche Möglichkeiten für das Wohnungsunternehmen SAGA GWG bestehen, erfolgreich Cross-Selling zu praktizieren. Hierfür werden folgende Befragungen durchgeführt: Ein Unternehmen, welches Cross-Selling in Deutschland erfolgreich praktiziert, wurde befragt, wie es dieses System erfolgreich umsetzen konnte, nach welchen Kriterien Produkte ausgewählt werden und welche zukünftigen Erwartungen man an den Vertrieb durch Cross-Selling stellt. Eine weitere Befragung wurde unter den 20 Geschäftsstellenleitern von SAGA GWG sowie verschiedener Wohnungsunternehmen in ganz Deutschland durchgeführt. Hier sollte herausgefunden werden, ob Cross-Selling in anderen Unternehmen bereits eingesetzt wird, welche Erfahrungen gemacht wurden und welchen Stellenwert Cross-Selling bei Führungskräften einnimmt. Eine dritte Befragung der Mitarbeiter von SAGA GWG, sowie unter Mietern des [...]
Cohousing Inclusive
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Author : Michael LaFond
language : de
Publisher: Jovis Verlag
Release Date : 2017
Cohousing Inclusive written by Michael LaFond and has been published by Jovis Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Housing, Cooperative categories.
Experimental dwelling forms-CoHousing Cultures-are entering the mainstream. But to what extent are they accessible and affordable for all, including people with more or less money, with or without refugee experience, with or without disabilities? Community- led housing initiatives are already developing diverse, sustainable neighborhoods, driven by civil society and increasingly supported by foundations, cooperatives and municipalities as well as housing companies and developers. This book contains critical reviews of model projects representing a multifaceted European movement, complemented with photos and drawings. Short texts argue how political and financial conditions can be improved to better realize community housing. Finally, a range of voices offer unconventional and promising strategies.
Managing Diversity And Inclusion In The Real Estate Sector
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Author : Amanda Clack
language : en
Publisher: Routledge
Release Date : 2019-02-25
Managing Diversity And Inclusion In The Real Estate Sector written by Amanda Clack and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Architecture categories.
Research shows that high-performing organisations focus on diversity and inclusion (D&I). In any workplace, it is important to both understand and recognise the benefits that having a D&I workforce provides. It is integral to developing people within an organisation, serving clients as best we can, and playing an important leadership role in communities. This book is the first to place D&I at the centre of successful real estate and construction organisations. It provides guidance to, and most importantly, actions for professionals in the sector who want to make D&I an inherent part of the culture of their organisation. This book has been written to bring the sector up to speed with what D&I is all about and how a D&I strategy can be implemented to secure future success. It presents a practical and easy-to-read guide that can help organisations and their leaders engage with and apply this agenda to win the war for talent in real estate and construction. This book is essential reading for all property leaders and professionals working in the real estate and construction sectors. Readers will gain especially from personal reflections on all aspects of diversity by a broad range of people working in the property industry.
Investment Companies 2019
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Author : AICPA
language : en
Publisher: John Wiley & Sons
Release Date : 2019-11-27
Investment Companies 2019 written by AICPA and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-27 with Business & Economics categories.
Whether you are a financial statement preparer or auditor, it is critical to understand the complexities of the specialized accounting and regulatory requirements for investment companies. Your industry standard resource, this 2019 edition supports practitioners in a constantly changing industry landscape. Packed with continuous regulatory developments, this guide covers: Authoritative how-to accounting and auditing advice, including implementation guidance and illustrative financial statements and disclosures; Details on the changes to illustrated financial statements and disclosures resulting from guidance that was recently-issued or became recently effective (for example, SEC's release, "Disclosure Update and Simplification"); 2019 updates include:References to appropriate AICPA Technical Questions and Answers that address when to apply the liquidation basis of accounting and appendices discussing the new standard for financial instruments, common or collective trusts and business development companies. Finally, this guide features a schedule of changes which identifies where to find updated content and the associated reasons for the changes.
Green Swans
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Author : John Elkington
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-04-07
Green Swans written by John Elkington and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Business & Economics categories.
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington’s firsthand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.
In Defense Of Housing
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Author : Peter Marcuse
language : en
Publisher: Verso Books
Release Date : 2024-08-27
In Defense Of Housing written by Peter Marcuse and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-27 with Political Science categories.
In every major city in the world there is a housing crisis. How did this happen and what can we do about it? Everyone needs and deserves housing. But today our homes are being transformed into commodities, making the inequalities of the city ever more acute. Profit has become more important than social need. The poor are forced to pay more for worse housing. Communities are faced with the violence of displacement and gentrification. And the benefits of decent housing are only available for those who can afford it. In Defense of Housing is the definitive statement on this crisis from leading urban planner Peter Marcuse and sociologist David Madden. They look at the causes and consequences of the housing problem and detail the need for progressive alternatives. The housing crisis cannot be solved by minor policy shifts, they argue. Rather, the housing crisis has deep political and economic roots—and therefore requires a radical response.
Service Business Model Innovation In Healthcare And Hospital Management
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Author : Mario A. Pfannstiel
language : en
Publisher: Springer
Release Date : 2016-12-16
Service Business Model Innovation In Healthcare And Hospital Management written by Mario A. Pfannstiel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-16 with Medical categories.
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.
Evolve
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Author : Rosabeth Moss Kanter
language : en
Publisher:
Release Date : 2000
Evolve written by Rosabeth Moss Kanter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Annotation Beyond Web sites and e-strategy, organizations of all kinds must create and foster dynamic human networks that enable speed, motivate top talent, and engender commitment. Now, referring to an exclusive global survey of over 700 corporations, a bestselling expert on change management takes a provocative look at the human side of the digital era.
Debtor Nation
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Author : Louis Hyman
language : en
Publisher: Princeton University Press
Release Date : 2011-01-03
Debtor Nation written by Louis Hyman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with History categories.
The story of personal debt in modern America Before the twentieth century, personal debt resided on the fringes of the American economy, the province of small-time criminals and struggling merchants. By the end of the century, however, the most profitable corporations and banks in the country lent money to millions of American debtors. How did this happen? The first book to follow the history of personal debt in modern America, Debtor Nation traces the evolution of debt over the course of the twentieth century, following its transformation from fringe to mainstream—thanks to federal policy, financial innovation, and retail competition. How did banks begin making personal loans to consumers during the Great Depression? Why did the government invent mortgage-backed securities? Why was all consumer credit, not just mortgages, tax deductible until 1986? Who invented the credit card? Examining the intersection of government and business in everyday life, Louis Hyman takes the reader behind the scenes of the institutions that made modern lending possible: the halls of Congress, the boardrooms of multinationals, and the back rooms of loan sharks. America's newfound indebtedness resulted not from a culture in decline, but from changes in the larger structure of American capitalism that were created, in part, by the choices of the powerful—choices that made lending money to facilitate consumption more profitable than lending to invest in expanded production. From the origins of car financing to the creation of subprime lending, Debtor Nation presents a nuanced history of consumer credit practices in the United States and shows how little loans became big business.
Brand Management And Marketing Of Luxury Goods
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Author : Lucie Scholz
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014
Brand Management And Marketing Of Luxury Goods written by Lucie Scholz and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve exclusivity. A luxury brand has to be anchored in the heads of as many people as possible and be desired but it must remain inaccessible to most of them. The more a luxury brand or good gets actually purchased, the more it loses ist aura of exclusivity, ist attractiveness and ist 'dream value'.The purpose of this book is to analyze the specificities of the management and marketing of luxury brands in comparison to ordinary brands. The analysis will mainly focus on the four elements of the marketing mix, namely product, place, price and promotion. A detailed analysis of the four elements will disclose the particularities of luxury brands and present the requirements of successful luxury brand management which is able to overcome the difficulties resulting from the mentioned paradox.