Macau Tourism Marketing
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Macau Tourism Marketing
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Author : Macau. Direcção dos Serviços de Turismo
language : en
Publisher:
Release Date : 1996
Macau Tourism Marketing written by Macau. Direcção dos Serviços de Turismo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.
Macau Tourism Marketing
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Author : Pacific Asia Travel Association
language : en
Publisher:
Release Date : 1996
Macau Tourism Marketing written by Pacific Asia Travel Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.
Macau Tourism Marketing
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Author :
language : en
Publisher:
Release Date : 1996
Macau Tourism Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.
Tourism Marketing In East And Southeast Asia
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Author : Stylidis, Dimitrios
language : en
Publisher: CABI
Release Date : 2022-12-19
Tourism Marketing In East And Southeast Asia written by Stylidis, Dimitrios and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-19 with Travel categories.
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Marketing Of Tourism Experiences
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Author : Noel Scott
language : en
Publisher: Routledge
Release Date : 2013-09-13
Marketing Of Tourism Experiences written by Noel Scott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Experiential Consumption And Marketing In Tourism Within A Cross Cultural Context
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Author : Antónia Correia
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2019-07-31
Experiential Consumption And Marketing In Tourism Within A Cross Cultural Context written by Antónia Correia and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
Marketing Places And Spaces
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-07-08
Marketing Places And Spaces written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-08 with Business & Economics categories.
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Destination Marketing
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2015-10-23
Destination Marketing written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Focused Marketing For Success
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Author : Pacific Asia Travel Association
language : en
Publisher:
Release Date : 1999
Focused Marketing For Success written by Pacific Asia Travel Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Chinese Outbound Tourism 2 0
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Author : Xiang (Robert) Li
language : en
Publisher: CRC Press
Release Date : 2016-02-03
Chinese Outbound Tourism 2 0 written by Xiang (Robert) Li and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-03 with Business & Economics categories.
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt