Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5
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Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5
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Author : Jesus Mena
language : en
Publisher: CRC Press
Release Date : 2016-04-19
Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5 written by Jesus Mena and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-19 with Business & Economics categories.
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5
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Author :
language : en
Publisher:
Release Date : 2012
Machine To Machine Marketing M3 Via Anonymous Advertising Apps Anywhere Anytime A5 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Application software categories.
Security For Wireless Sensor Networks Using Identity Based Cryptography
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Author : Harsh Kupwade Patil
language : en
Publisher: CRC Press
Release Date : 2013-03-21
Security For Wireless Sensor Networks Using Identity Based Cryptography written by Harsh Kupwade Patil and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-21 with Computers categories.
Security for Wireless Sensor Networks using Identity-Based Cryptography introduces identity-based cryptographic schemes for wireless sensor networks. It starts with an exhaustive survey of the existing layered approach to WSN security—detailing its pros and cons. Next, it examines new attack vectors that exploit the layered approach to security. After providing the necessary background, the book presents a cross-layer design approach that addresses authentication, integrity, and encryption. It also examines new ID-based key management mechanisms using a cross-layer design perspective. In addition, secure routing algorithms using ID-based cryptography are also discussed. Supplying readers with the required foundation in elliptic curve cryptography and identity-based cryptography, the authors consider new ID-based security solutions to overcome cross layer attacks in WSN. Examining the latest implementations of ID-based cryptography on sensors, the book combines cross-layer design principles along with identity-based cryptography to provide you with a new set of security solutions that can boost storage, computation, and energy efficiency in your wireless sensor networks.
Reducing Process Costs With Lean Six Sigma And Value Engineering Techniques
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Author : Kim H. Pries
language : en
Publisher: CRC Press
Release Date : 2012-12-13
Reducing Process Costs With Lean Six Sigma And Value Engineering Techniques written by Kim H. Pries and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-13 with Business & Economics categories.
A company with effective cost reduction activities in place will be better positioned to adapt to shifting economic conditions. In fact, it can make the difference between organizations that thrive and those that simply survive during times of economic uncertainty. Reducing Process Costs with Lean, Six Sigma, and Value Engineering Techniques covers
Africa Rising
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Author : Vijay Mahajan
language : en
Publisher: Pearson Prentice Hall
Release Date : 2011-07-07
Africa Rising written by Vijay Mahajan and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Political Science categories.
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
Mobile Marketing
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Author : Rachel Pasqua
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-19
Mobile Marketing written by Rachel Pasqua and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-19 with Business & Economics categories.
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Software Requirements Using The Unified Process
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Author : Daniel R. Windle
language : en
Publisher: Prentice Hall Professional
Release Date : 2003
Software Requirements Using The Unified Process written by Daniel R. Windle and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Software Requirements Using the Unified Process: A Practical Approach presents an easy-to-apply methodology for creating requirements. Learn to build user requirements, requirements architecture, and the specifications more quickly and at a lower cost. The authors present realistic solutions for the entire requirements process: gathering, analysis, specification, and maintenance.
Management Information Systems
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Author : Kenneth C. Laudon
language : es
Publisher: Pearson Educación
Release Date : 2004
Management Information Systems written by Kenneth C. Laudon and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
The Next Digital Decade
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Author : Berin Szoka
language : en
Publisher: TechFreedom
Release Date : 2011-06-10
The Next Digital Decade written by Berin Szoka and has been published by TechFreedom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-10 with Computers categories.
The Marketing Pathfinder
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Author : David W. Stewart
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-23
The Marketing Pathfinder written by David W. Stewart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Business & Economics categories.
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make