Macromarketing
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Sustainable Enterprise
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Author : Mark Peterson
language : en
Publisher: SAGE Publications
Release Date : 2012-10-08
Sustainable Enterprise written by Mark Peterson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-08 with Business & Economics categories.
This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.
Macromarketing
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Author : George Fisk
language : en
Publisher:
Release Date : 1980
Macromarketing written by George Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Consumer protection categories.
Conference report containing revised papers on economic implications and social implications of macromarketing - analyses the evolution of macromarketing theory, and discusses issues of taxonomy and definitions, employment effects of marketing programmes, impact of state intervention, value systems and consumer behaviour, the market systems and methodologycal aspects, incl. Testing acception of innovations and evaluation of trends in measurements of quality of life. Diagrams, references and statistical tables. Conference held in colorado 1979 aug.
Macromarketing A Canadian Perspective
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Author : Donald N. Thompson
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Macromarketing A Canadian Perspective written by Donald N. Thompson and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Macromarketing A Canadian Perspective
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Author : Donald N. Thompson
language : en
Publisher: Chicago : American Marketing Association
Release Date : 1980
Macromarketing A Canadian Perspective written by Donald N. Thompson and has been published by Chicago : American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Abstract From The 2010 Conference Of The Macromarketing Society
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Author : Macromarketing Society. conference
language : en
Publisher:
Release Date : 2010
Abstract From The 2010 Conference Of The Macromarketing Society written by Macromarketing Society. conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Macromarketing
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Author : George Fisk
language : en
Publisher:
Release Date : 1980
Macromarketing written by George Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Macromarketing
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Author : Stanley J Shapiro
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-09-10
Macromarketing written by Stanley J Shapiro and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Macromarketing A Global Focus
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Author : Stanley J. Shapiro
language : en
Publisher:
Release Date : 2009
Macromarketing A Global Focus written by Stanley J. Shapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and alcohol abuse. But on the other hand consumer choice, public service information and the encouragement of innovation and creativity are also ways in which marketing affects the social and environmental sphere, in ways that scholars are only beginning to fully investigate. The study of macromarketing, with its focus on how marketing and society inform each other, is increasingly seen as the fastest growing direction in marketing education. This four-volume set takes on these questions from every angle, and to date is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Macromarketing Evolution Of Thought
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Author : George Fisk
language : en
Publisher:
Release Date : 1980
Macromarketing Evolution Of Thought written by George Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Macromarketing
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Author : Donald N. Thompson
language : en
Publisher:
Release Date :
Macromarketing written by Donald N. Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.