Macromarketing In The Asia Pacific Century

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Macromarketing In The Asia Pacific Century

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Author : Jack Cadeaux
language : en
Publisher:
Release Date : 2002

Macromarketing In The Asia Pacific Century written by Jack Cadeaux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.

2002 Macromarketing Conference Abstracts

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Author :
language : en
Publisher:
Release Date : 2002

2002 Macromarketing Conference Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

International Marketing An Asia Pacific Perspective

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Author : Richard Fletcher
language : en
Publisher: Pearson Higher Education AU
Release Date : 2013-08-28

International Marketing An Asia Pacific Perspective written by Richard Fletcher and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Business & Economics categories.

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Handbook On Ethics And Marketing

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Author : Alexander Nill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-06-29

Handbook On Ethics And Marketing written by Alexander Nill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Business & Economics categories.

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Marketing Insights For The Asia Pacific

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Author : Siew Meng Leong
language : en
Publisher: Butterworth-Heinemann
Release Date : 1996

Marketing Insights For The Asia Pacific written by Siew Meng Leong and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

Cases In Marketing Management And Strategy

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Author : John A. Quelch
language : en
Publisher:
Release Date : 1996

Cases In Marketing Management And Strategy written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Marketing Across Cultures In Asia

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Author : Richard R. Gesteland
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2002

Marketing Across Cultures In Asia written by Richard R. Gesteland and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business etiquette categories.

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

Global Business

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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2018-10-26

Global Business written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Social Science categories.

This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way. By relating its conclusions to research findings from elsewhere, the Asia-Pacific area is placed in the context of the global business scene. By synthesizing the established body of knowledge and offering managerial insights the book has much to offer the researchers and policy makers of today.

Business Strategy

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Author : Irene Chow
language : en
Publisher:
Release Date : 1997

Business Strategy written by Irene Chow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Asien categories.

Explores the management process in the course of setting and executing business strategies

International Marketing

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Author : Richard Fletcher
language : en
Publisher:
Release Date : 2014

International Marketing written by Richard Fletcher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Export marketing categories.

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.