Magazine Publishing In The 21st Century
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Magazine Publishing In The 21st Century
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Author : Samir Husni
language : en
Publisher:
Release Date : 2009
Magazine Publishing In The 21st Century written by Samir Husni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Book industries and trade categories.
Business Strategies For Magazine Publishing
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Author : Mary Hogarth
language : en
Publisher: Routledge
Release Date : 2018-04-17
Business Strategies For Magazine Publishing written by Mary Hogarth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Social Science categories.
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Literary Publishing In The Twenty First Century
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Author : Travis Kurowski
language : en
Publisher: Milkweed Editions
Release Date : 2016-04-12
Literary Publishing In The Twenty First Century written by Travis Kurowski and has been published by Milkweed Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-12 with Language Arts & Disciplines categories.
Gutenberg’s invention of movable type in the fifteenth century introduced an era of mass communication that permanently altered the structure of society. While publishing has been buffeted by persistent upheaval and transformation ever since, the current combination of technological developments, market pressures, and changing reading habits has led to an unprecedented paradigm shift in the world of books. Bringing together a wide range of perspectives—industry veterans and provocateurs, writers, editors, and digital mavericks—this invaluable collection reflects on the current situation of literary publishing, and provides a road map for the shifting geography of its future: How do editors and publishers adapt to this rapidly changing world? How are vibrant public communities in the Digital Age created and engaged? How can an industry traditionally dominated by white men become more diverse and inclusive? Mindful of the stakes of the ongoing transformation, Literary Publishing in the 21st Century goes beyond the usual discussion of 'print vs. digital' to uncover the complex, contradictory, and increasingly vibrant personalities that will define the future of the book.
Inside Magazine Publishing
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Author : David Stam
language : en
Publisher: Routledge
Release Date : 2014-03-05
Inside Magazine Publishing written by David Stam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Social Science categories.
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
The Magazine Century
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Author : David E. Sumner
language : en
Publisher: Peter Lang Publishing
Release Date : 2022
The Magazine Century written by David E. Sumner and has been published by Peter Lang Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with American periodicals categories.
"The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines through 2020. It includes chapters telling the stories of new magazine launches in each decade since 1900. These chapters offer a behind-the-scenes look at America's best-known magazines and publishers and how they got started. It also includes this key information not included in the first edition: Updated circulation data for major magazines Major magazine closings and new launches Ownership changes at major publishing companies Histories of several magazines not in the 1st edition The internet's effect on magazine publishing Biographies of colorful and controversial editors New details about the history of Black-owned magazines The pandemic's effect on magazine publishing Recent interviews with magazine editors and publishers The surprising rebound of print magazines"--
Innovations In Magazine Publishing
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Author : Simon Das
language : en
Publisher: Routledge
Release Date : 2021-05-05
Innovations In Magazine Publishing written by Simon Das and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Biography & Autobiography categories.
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Magazine Editing
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Author : John Morrish
language : en
Publisher: Routledge
Release Date : 2012-03-12
Magazine Editing written by John Morrish and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Language Arts & Disciplines categories.
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.
Merchants Of Culture
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Author : John B. Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-14
Merchants Of Culture written by John B. Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-14 with Social Science categories.
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
21st Century Feature Writing
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Author : Carla Johnson
language : en
Publisher: Allyn & Bacon
Release Date : 2005
21st Century Feature Writing written by Carla Johnson and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Feature writing categories.
Relying on the basic principles of journalism, 21st Century Feature Writing makes feature writing accessible for students through a combination of student and professional examples. While most other texts focus on high-level professional feature writing; 21st Century Feature Writing focuses on entry-level writing, a skill that students will need to develop for their early careers. Students will gain confidence as they study features written at an accessible level as well as gain insight from exemplary professional writing examples.
Skiing Heritage Journal
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Author :
language : en
Publisher:
Release Date : 2006-12
Skiing Heritage Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12 with categories.
Skiing Heritage is a quarterly Journal of original, entertaining, and informative feature articles on skiing history. Published by the International Skiing History Association, its contents support ISHA's mission "to preserve skiing history and to increase awareness of the sport's heritage."