Maintaining And Evolving Successful Commercial Web Sites
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Maintaining And Evolving Successful Commercial Web Sites
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Author : Ashley Friedlein
language : en
Publisher: Elsevier
Release Date : 2003-01-03
Maintaining And Evolving Successful Commercial Web Sites written by Ashley Friedlein and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Computers categories.
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:*How can I better manage changes and updates to the Web site?*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?*What is content management and how do I go about it?*How do I go about personalization or community building?*What is Customer Relationship Management (CRM) and how do I actually do it online?*How do I measure and report on how well the site is doing?*How do I avoid information overload?*How do I maximize the value the site creates?The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.*Case studies show candidly how the issues discussed translate into reality. *Describes content management & Customer Relationship Management (CRM) how to go about implementing them. *Teaches how to measure & report on how well the site is doing, how to avoid information overload, & how to maximize the value the site creates.
Maintaining And Evolving Successful Commercial Web Sites
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Author : Ashley Friedlein
language : en
Publisher: Morgan Kaufmann
Release Date : 2003
Maintaining And Evolving Successful Commercial Web Sites written by Ashley Friedlein and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
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Web Engineering
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Author : Woojong Suh
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Web Engineering written by Woojong Suh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Technology & Engineering categories.
As most organizations have expanded traditional business space into Web-based environments, a more complete and thorough understanding of Web engineering is becoming vital. Although based primarily on MIS and computer science areas, Web engineering covers a wide range of disciplines, thus making it difficult to gain an understanding of the field. Web Engineering: Principles and Techniques provides clarity to this often muddied issue. Covering a wide range of topics, this book provides the necessary tools vital for organizations to utilize the full potential of Web engineering.
Dynamics Of Commerce And Management
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Author : J. Lydia, R. Rajkumar, N. Kogila& Dr. M. Ganesh Babu
language : en
Publisher: Archers & Elevators Publishing House
Release Date : 2014
Dynamics Of Commerce And Management written by J. Lydia, R. Rajkumar, N. Kogila& Dr. M. Ganesh Babu and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Antiques & Collectibles categories.
Maximizing Destination Marketing Strategies In The Digital Era
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Author : Soliman, Mohammad
language : en
Publisher: IGI Global
Release Date : 2025-06-24
Maximizing Destination Marketing Strategies In The Digital Era written by Soliman, Mohammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Business & Economics categories.
The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today’s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more.
Handbook Of Research On Open Source Software Technological Economic And Social Perspectives
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Author : St.Amant, Kirk
language : en
Publisher: IGI Global
Release Date : 2007-04-30
Handbook Of Research On Open Source Software Technological Economic And Social Perspectives written by St.Amant, Kirk and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Computers categories.
This handbook of research is one of the few texts to combine Open Source Software (OSS) in public and private sector activities into a single reference source. It examines how the use of OSS affects practices in society, business, government, education, and law.
Digital Marketing
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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019-02-05
Digital Marketing written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Digital Business
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Author : Patrice Seuwou
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-05
Digital Business written by Patrice Seuwou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-05 with Business & Economics categories.
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This work begins by examining the rise of digital business and the disruption it caused within traditional industries. Chapters then delve into key topics such as building a digital business strategy, designing a strong online presence, e-commerce, digital marketing, data analytics, cybersecurity and more. Written in a clear and accessible style, the author provides real-world examples to illustrate how successful companies have leveraged digital technologies to drive growth and achieve their business goals. Each chapter features case studies, learning objectives and key discussion questions to augment student learning. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics. It will also be valuable reading for reflective practitioners in the industry. This book is accompanied by online resources including PowerPoint slides, an instructor's manual, a test bank of questions, and worksheets for each chapter, providing instructors with the necessary tools to keep their courses up to date, engaging, and effective in preparing students for the ever-changing digital business landscape.
Managing Corporate Information Systems Evolution And Maintenance
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Author : Khaled M. Khan
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Managing Corporate Information Systems Evolution And Maintenance written by Khaled M. Khan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
This book addresses the recent developments in systems maintenance research and practices ranging from technicality of systems evolution to managerial aspects of the topic, including issues such as evolving legacy systems to e-business, applying patterns for reengineering legacy systems to web, architectural recovery of legacy systems, evolving legacy systems into software components.
How To Start A Web Design And Development Business
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Author : Miguel Perez Publishing
language : en
Publisher: Miguel Perez Publishing
Release Date :
How To Start A Web Design And Development Business written by Miguel Perez Publishing and has been published by Miguel Perez Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Launch Your Web Design Empire—No Coding Degree Required! Are you ready to turn your creative talent into a profitable business? How to Start a Web Design and Development Business is your all-in-one guide to building a thriving freelance or agency web design company from scratch—whether you’re a complete beginner or a designer looking to scale up. From identifying your niche and pricing your services to mastering client proposals and leveraging no-code tools, this book walks you through every step of launching and growing a sustainable, high-demand digital business. You’ll learn how to: Define your web design niche and brand identity Build a client-attracting portfolio website Use modern tools like Figma, Webflow, and WordPress Create mobile-first, responsive, and SEO-optimized websites Offer high-value services like e-commerce sites, UX design, and ongoing maintenance Implement smart pricing strategies and retainer models Market your services with proven branding and content strategies Packed with real-world advice, case studies, and actionable strategies, this book helps you bypass the overwhelm and get straight to building a profitable business—no tech degree required. Whether you're a creative freelancer, aspiring entrepreneur, or career changer, this is the ultimate blueprint for launching your own successful web design and development venture.