Major Factors Contributing To Marketing Success In The Australian Corporate Finance Market
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Major Factors Contributing To Marketing Success In The Australian Corporate Finance Market
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Author : John Odgers
language : en
Publisher:
Release Date : 1991
Major Factors Contributing To Marketing Success In The Australian Corporate Finance Market written by John Odgers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Capital market categories.
Australian Marketing Management
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1980
Australian Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Marketing Finance
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Author : Keith Ward
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Finance written by Keith Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Competitive Marketing Strategy
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Author : Linden Brown
language : en
Publisher:
Release Date : 1990
Competitive Marketing Strategy written by Linden Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.
Marketing And Finance
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-06
Marketing And Finance written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-06 with Business & Economics categories.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Analysis Of Marketing Environment Of Virgin Australia
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Author : Yasir Farabi
language : en
Publisher: GRIN Verlag
Release Date : 2012-07-06
Analysis Of Marketing Environment Of Virgin Australia written by Yasir Farabi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of New England, course: Marketing Management, language: English, abstract: The purpose of this report is to analyse the current market environment of Australian airline industry in which Virgin Australia operates. Throughout the last decade, the domestic airline industry in Australia is characterised by relatively flat growth, low profit margins and financial pressure and stiff competition. High entry barrier exists in the industry with soaring competition among the existing players. Even though the threat of substitutes is low, the overall situation is further worsened by high buyer and supplier bargaining power. Qantas, Jetstar and Tiger Airways are the three major players of the industry with Virgin Australia being the second largest domestic airline. While Qantas focuses its strategy towards high-end business class and corporate customers, Jetstar and Virgin compete for the rest of the market segments. Except Tiger Airways all three companies have shown positive financial performance over their operating cycles. Virgin Australia has strong brand value and image because of its innovative ideas and creative thinking. It operates a rapidly growing fleet primarily consists of Boeings and Airbuses. The low average fleet age helps the company to reduce maintenance cost of the aircrafts. Financial performance of the company was not so promising in the year 2011 because of rising fuel price, high value of Australian dollar and environmental disaster. However, the company has been successful over the past years and future outlook is promising. However, the company has failed to attract corporate customers because of over reliance on leisure market. Moreover, because of fuel market volatility, high exchange rate of Australian dollar and environmental disaster, the company has not been financially thriving in the past years. With intensified competition in an unfavourable environment characterized by high fuel price, rising environmental concerns and high bargaining power of the suppliers, Virgin Australia will find it hard to keep their game faces on in the days to come. With the recovery of economy the company’s financial performance is expected to improve in the years to come and with the opportunities that present itself within the operating environment, there is a sign of light at the end of the tunnel.
Marketing Plan For Virgin Blue 2
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Author : Hakime Isik-Vanelli
language : en
Publisher: GRIN Verlag
Release Date : 2004-07-05
Marketing Plan For Virgin Blue 2 written by Hakime Isik-Vanelli and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-05 with Business & Economics categories.
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Bond University Australia, language: English, abstract: This marketing plan is prepared for Virgin Blue with the sole aim to increase their profit. A brief history of the company describes their quick success in the aviation industry. Followed by, the current market situation and the appropriate PEST Analysis. The SWOT and Issue Analysis are showing the two main Australian domestic market companies suc h as Qantas’ and Virgin Blue’s major facts in detail. Afterwards the contents of the Marketing and Financial Objectives of Virgin Blue will highlight the key issues. The Marketing Strategy along with recommended Action Programmes will outline how to introduce and to begin with the Project. The explanatory statement of the project shows that this project can start as soon as desired. The last section is ‘Controls,’ it shows how the project can be controlled.
International Marketing Strategy
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Author : Frank Bradley
language : en
Publisher: Pearson Education
Release Date : 2005
International Marketing Strategy written by Frank Bradley and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
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Author :
language : en
Publisher: Cengage AU
Release Date :
written by and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Australia Business
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Author : James L. Nolan
language : en
Publisher: World Trade Press
Release Date : 1996
Australia Business written by James L. Nolan and has been published by World Trade Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
An enclyclopedic view of doing business with Australia. Contains the how-to, where-to and who-with information needed to operate internationally.