Make Your Idea Matter
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Make Your Idea Matter
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Author : Bernadette Jiwa
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012
Make Your Idea Matter written by Bernadette Jiwa and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business development categories.
The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love
The Fortune Cookie Principle
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Author : Bernadette Jiwa
language : en
Publisher:
Release Date : 2013
The Fortune Cookie Principle written by Bernadette Jiwa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Branding (Marketing) categories.
"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly
Make Your Ideas Mean Business
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Author : Jay Moreau
language : en
Publisher:
Release Date : 2002-12
Make Your Ideas Mean Business written by Jay Moreau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12 with Business & Economics categories.
A "think tank" in a book! Exercises and practices to engage and direct creative thinking into sturdy and adaptable processes to improve your business.
Become An Idea Machine
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Author : Claudia Azula Altucher
language : en
Publisher:
Release Date : 2014-12-27
Become An Idea Machine written by Claudia Azula Altucher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-27 with Quality of work life categories.
HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn't matter if they are good or bad the key is to exercise your 'idea muscle', to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine.When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself to try it for the 180 days and see your life transform, in magical ways, in front of your very eyes.
Presentation Zen
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Author : Garr Reynolds
language : en
Publisher: Pearson Education
Release Date : 2009-04-15
Presentation Zen written by Garr Reynolds and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-15 with Business & Economics categories.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Do You Matter
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Author : Robert J. Brunner
language : en
Publisher: FT Press
Release Date : 2008-08-12
Do You Matter written by Robert J. Brunner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-12 with Business & Economics categories.
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Dare To Matter
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Author : Jordan Kassalow
language : en
Publisher: Citadel Press
Release Date : 2019-04-30
Dare To Matter written by Jordan Kassalow and has been published by Citadel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Self-Help categories.
Foreword by Neil Blumenthal, co-founder of Warby Parker “A beautiful, timely book that will guide you as you find your way to make a difference in the world.” —Walter Isaacson You don’t have to be a billionaire philanthropist, give up your day job, or wait for retirement to make a difference in the world. You can start now. We all want to make the world a better place, but with busy, demanding lives, most of us struggle with the where, when, and how. Dr. Jordan Kassalow, founder of VisionSpring, the groundbreaking venture that has restored eyesight and hope to millions of people across the globe, has the answers: here, now, and in your own way. Sharing his personal story of integrating real-world responsibilities with his desire to make a difference, Jordan offers you a practical way forward, custom-made for your unique talents and circumstances, to take you from thought to action. The soulful and pragmatic approach in this remarkable book will help you see with your heart and use your head to invest in your highest goals—while still earning a paycheck, being there for those you love, and enjoying life. To dare to matter, today. “An essential reminder that the greatest challenges of any age are no match for the good will, love, passion, and potential that abides in all human beings. I hope this superb book will inspire its readers to follow in Jordan’s footsteps in making a difference for all.” —Madeleine K. Albright, former Secretary of State “Dare to Matter should be required reading for anyone who dreams of making a difference. The book shines with hard-earned wisdom embedded in spiritual ground and girded with practical advice. You will be inspired, enlivened and possibly, forever changed in all good ways.” —Jacqueline Novogratz, CEO, Acumen and author of The Blue Sweater
Dark Matter And Trojan Horses
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Author : Dan Hill
language : en
Publisher:
Release Date : 2012
Dark Matter And Trojan Horses written by Dan Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.
From Idea To Web Start Up In 21 Days
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Author : Jason Glaspey
language : en
Publisher: Pearson Education
Release Date : 2010-09-29
From Idea To Web Start Up In 21 Days written by Jason Glaspey and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-29 with Computers categories.
Once upon a time, starting a business meant months of researching, refining business goals and writing business plans, talking to investors and banks, negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on an idea and figure it out as you go. At least that’s what authors Jason Glaspey and Scott Kveton and their colleague Michael Richardson did when starting bacn.com, an online bacon retailer. In this mouth-watering tale, they describe their process of starting a business on a shoestring, including the things they did right and the things they did wrong. Bacn.com didn’t make them millionaires — not even close! But the lessons they learned have led to comfortable success on their follow-up ventures. And whether it’s choosing a domain name or selecting the right content management systems, buying and storing inventory or figuring out fulfillment, using social media for marketing or finding a location to host an “epic” party, their stories will help you jumpstart your own web business.
Start Your Own Business 2013
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Author : startups.co.uk Startups.co.uk
language : en
Publisher: Crimson Publishing
Release Date : 2012-12-07
Start Your Own Business 2013 written by startups.co.uk Startups.co.uk and has been published by Crimson Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-07 with Business & Economics categories.
In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.