Making Ads Pay
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Making Ads Pay
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Author : John Caples
language : en
Publisher:
Release Date : 1957
Making Ads Pay written by John Caples and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Advertising copy categories.
Making Ads Pay
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Author : John Caples
language : en
Publisher: Courier Corporation
Release Date : 2011-01-01
Making Ads Pay written by John Caples and has been published by Courier Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Making Ads Pay Timeless Tips For Successful Copywriting
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Author : John Caples
language : en
Publisher: www.bnpublishing.com
Release Date : 2013-02-08
Making Ads Pay Timeless Tips For Successful Copywriting written by John Caples and has been published by www.bnpublishing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-08 with Business & Economics categories.
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Making Ads Pay
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Author : Caples John
language : en
Publisher:
Release Date : 1901
Making Ads Pay written by Caples John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1901 with categories.
Being Direct
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Author : Lester Wunderman
language : en
Publisher: Random House (NY)
Release Date : 1996
Being Direct written by Lester Wunderman and has been published by Random House (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertisers categories.
Here is his own story, in his own words, of how he did it - how he learned to make advertising pay.
Pay Per Click Search Engine Marketing
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Author : David Szetela
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-06
Pay Per Click Search Engine Marketing written by David Szetela and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Computers categories.
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Ultimate Guide To Google Adwords
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Author : Perry Marshall
language : en
Publisher: Entrepreneur Press
Release Date : 2017-10-10
Ultimate Guide To Google Adwords written by Perry Marshall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
The Scribe Method
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Author : Tucker Max
language : en
Publisher: Lioncrest Publishing
Release Date : 2021-04-15
The Scribe Method written by Tucker Max and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Reference categories.
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Paid Attention
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Author : Faris Yakob
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
Paid Attention written by Faris Yakob and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
How To Make Money Blogging
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Author : Adidas Wilson
language : en
Publisher: Adidas Wilson
Release Date :
How To Make Money Blogging written by Adidas Wilson and has been published by Adidas Wilson this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Blogs began as online journals where people shared their lives. But today, the goals are more professional. Most people now blog to promote their business or brand. This post highlights common reasons for blogging and the benefits. People love to share what they are passionate about. If you love fishing, you will want to tell the whole world about it. This goes for other things such as marketing, photography, etc. Blogging about what you love helps you connect with others who share your passion, all around the globe. A blog gives you a platform to teach others. As you do so, you will also be learning more about the subject. Educating through a blog can open a stream of income for you. Blogs for business owners increase exposure. Regular blog content earns you visibility in Google search results. And if you create content for other websites, you will expose your business to a new audience. Sharing what you know via a blog makes people view you as an authority. If you choose a specific niche, you may start getting invited to speak at events, podcasts and interviews.