Making Campaigns Count
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Making Campaigns Count
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Author : Darrell M. West
language : en
Publisher: Praeger
Release Date : 1984-05-23
Making Campaigns Count written by Darrell M. West and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05-23 with Political Science categories.
Darrell M. West explores leadership and and coalition-building in the 1980 presidential campaign. Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies? what coalitions did presidential contenders try to put together? how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building? what did candidates learn from their audiences in their months and years on the campaign trail? what do these lessons imply for political leadership and coalition building? To answer these questions, he draws on interviews with ninety advisors to candidates and on data taken from the candidates' travels and speeches, press coverage, and audience reactions. His findings reveal a surprising consistency in the approach to building an electoral majority.
Making Campaigns Count
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Author : Darrell M. West
language : en
Publisher: Praeger
Release Date : 1984
Making Campaigns Count written by Darrell M. West and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Political Science categories.
Darrell M. West explores leadership and and coalition-building in the 1980 presidential campaign. Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies? what coalitions did presidential contenders try to put together? how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building? what did candidates learn from their audiences in their months and years on the campaign trail? what do these lessons imply for political leadership and coalition building? To answer these questions, he draws on interviews with ninety advisors to candidates and on data taken from the candidates' travels and speeches, press coverage, and audience reactions. His findings reveal a surprising consistency in the approach to building an electoral majority.
Campaigns Don T Count
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Author : Martin Gottlieb
language : en
Publisher: iUniverse
Release Date : 2017-03-10
Campaigns Don T Count written by Martin Gottlieb and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Political Science categories.
In the early 1980s, Allan Lichtman, a history professor at American University in Washington, D.C., developed a system for predicting the outcomes of presidential elections. Studying all elections back to the Civil War (the birth of the current two-party system), he isolated circumstances that are typically associated with victory for the incumbent party. Applying them forward, he has had an unmatched record of predictive success. In the elections of 2004, 2008 and 2012, among others, he called the outcomes correctly before the election year even began. His successes have been widely noted. Hes now, for example, the Election forecasting guru (RealClearPolitics), no ordinary soothsayer, (Agence France Press), and the presidential champion in the realm of predictions (MarylandReporter.com). A Washington Post writer even said Lichtmans system is fool proof, a claim pondered in Chapter 16. Martin Gottlieb, as an editorial writer and political columnist for the Dayton Daily News in Ohio, was floored and fascinated by Lichtmans unparalled successes in the 1986 senatorial elections. Gottlieb began what became career-long coverage of the record of the Lichtman keys. That resulted in a 2006 book with this title. This version is an update, with new chapters on the three subsequent presidential elections. What emerges from Campaigns Dont Count is not merely a way to win at the game of political predictions, but a new understanding of how American politics works, of what drives presidential election outcomes. Hint: It is not campaigns, media manipulation, money, political organization, ideology or any of the other forces that the mediaand the experts who advise themfocus on.
Make Each Click Count Using Google Shopping
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Author : Andy Splichal
language : en
Publisher:
Release Date : 2020-05-20
Make Each Click Count Using Google Shopping written by Andy Splichal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-20 with categories.
Winner of The Official 2020 Best of Los Angeles AwardWhen done well, Google Shopping provides e-commerce retailers with the most profitable marketing channel available today. However, advertising with Google Shopping has many moving parts including creating and uploading products to Google Merchant Center, managing products inside the Google Ads interface, and optimizing your account results based on historical data. The complexity of Google Shopping creates many poorly managed and underperforming accounts leaving vast opportunities for those that can create well-run and optimized Google Shopping campaigns.Packed with strategies and step-by-step instructions, Make Each Click Count Using Google Shopping delivers the knowledge needed for those wanting to properly setup, optimize and profit using Google Shopping to advertise for years to come.What's included?This book has been divided into 5 main sections.- Laying The Groundwork - Here Google Shopping is explained including the history, what it has now become and what it looks like.- Optimizing Google Merchant Center - Properly optimizing Merchant Center with complete data is essential for success using Google Shopping campaigns. This section focuses on the importance of Merchant Center as well as best-practices and common techniques for creating a fully optimized Merchant Center account.- Optimizations Inside Google Ads - This section covers in detail the strategies and best-practices for optimizing Shopping campaigns inside the Google Ads interface. Discover how to best optimize your campaigns using historical data to predict future success in relations to keywords, adjusting product bids, adjusting mobile bids, adjusting location bids and more.- Automating Google - The fourth section goes into detail on automated features of Google Shopping including the new Google Smart Shopping campaigns, different automated bid strategies and merchant participating in Google Shopping Actions.- Advanced Techniques - Written for those wishing to dive even deeper into Google Shopping, this section looks at advanced techniques such as using the Google Ads editor, using supplemental feeds and using positive keywords to control search terms.How Should You Read This Book?How to read this book is going to depend on you and what you want to take from the book. Reading the book in order, cover-to-cover, will lead to some great insights in a perspective you have never thought about - even for the most experienced advertiser - and provide a full look at advanced techniques and strategies.For the advertiser just starting with Google Shopping, this book will lead them through a journey from inception to completion with a step-by-step guide to create and maintain successful Google Shopping campaigns.If you are pressed for time, start reading the chapter that details where you currently need help in your account. However, make sure you return to read the full book!Won't This Book Become Outdated?The short answer is YES. It is hard to believe that it has been almost five years since I published my first book - Make Each Click Count - T.O.P. Guide To Success Using Google Ads.In the five years since that book was published, the Google interface has changed multiple times. Some of the terminology has changed. Heck, even the name has changed (Google AdWords is now Google Ads). However, the strategies and underlying fundamentals for my original book have not changed.Likewise, with this book, I can promise with absolute certainty that in a year or less (maybe even by the time this book is published) some of the Google Ads interface will have changed.That is just the nature of Google AdWords (excuse me, I meant to say Google Ads).However, what won't change are the advanced strategies on how to segment your account and how to use the historical data to optimize your account to predict future success.
Counter Recruitment And The Campaign To Demilitarize Public Schools
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Author : Scott Harding
language : en
Publisher: Springer
Release Date : 2016-04-29
Counter Recruitment And The Campaign To Demilitarize Public Schools written by Scott Harding and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Education categories.
This book describes the various tactics used in counter-recruitment, drawing from the words of activists and case studies of successful organizing and advocacy. The United States is one of the only developed countries to allow a military presence in public schools, including an active role for military recruiters. In order to enlist 250,000 new recruits every year, the US military must market itself to youth by integrating itself into schools through programs such as JROTC (Junior Reserve Officers' Training Corps), and spend billions of dollars annually on recruitment activities. This militarization of educational space has spawned a little-noticed grassroots resistance: the small, but sophisticated, “counter-recruitment” movement. Counter-recruiters visit schools to challenge recruiters' messages with information on non-military career options; activists work to make it harder for the military to operate in public schools; they conduct lobbying campaigns for policies that protect students' private information from military recruiters; and, counter-recruiters mentor youth to become involved in these activities. While attracting little attention, counter-recruitment has nonetheless been described as “the military recruiter's greatest obstacle” by a Marine Corps official.
Annual Report
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Author : Rockefeller Foundation. International Health Board
language : en
Publisher:
Release Date : 1922
Annual Report written by Rockefeller Foundation. International Health Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with Hookworm disease categories.
Dimensions Of Counter Insurgency
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Author : Tim Benbow
language : en
Publisher: Routledge
Release Date : 2007-12-20
Dimensions Of Counter Insurgency written by Tim Benbow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-20 with History categories.
The once-neglected study of counter-insurgency operations has recently emerged as an area of central concern for Western governments and their military organizations. While counter-insurgency represents a hugely challenging form of contemporary warfare, there exists a considerable body of experience that offers assistance in the form of examples of
History Of The Campaign In France
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Author : Александр Иванович Михайловский-Данилевский
language : en
Publisher:
Release Date : 1839
History Of The Campaign In France written by Александр Иванович Михайловский-Данилевский and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1839 with Napoleonic Wars, 1800-1815 categories.
Looks at Russia's efforts in the French Campaign against Napoleon's forces during 1814.
The Works Of Washington Irving
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Author : Washington Irving
language : en
Publisher:
Release Date : 1867
The Works Of Washington Irving written by Washington Irving and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1867 with categories.
Code Of Federal Regulations
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Author :
language : en
Publisher:
Release Date : 2004
Code Of Federal Regulations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Administrative law categories.