Making Of The Iit Brand
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Making Of The Iit Brand
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Author : Davender Jain
language : en
Publisher: Notion Press
Release Date : 2022-05-24
Making Of The Iit Brand written by Davender Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Biography & Autobiography categories.
This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.
The Caste Of Merit
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Author : Ajantha Subramanian
language : en
Publisher: Harvard University Press
Release Date : 2019-12-03
The Caste Of Merit written by Ajantha Subramanian and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Social Science categories.
How the language of “merit” makes caste privilege invisible in contemporary India. Just as Americans least disadvantaged by racism are most likely to endorse their country as post‐racial, Indians who have benefited from their upper-caste affiliation rush to declare their country post‐caste. In The Caste of Merit, Ajantha Subramanian challenges this comfortable assumption by illuminating the controversial relationships among technical education, caste formation, and economic stratification in modern India. Through in-depth study of the elite Indian Institutes of Technology (IITs)—widely seen as symbols of national promise—she reveals the continued workings of upper-caste privilege within the most modern institutions. Caste has not disappeared in India but instead acquired a disturbing invisibility—at least when it comes to the privileged. Only the lower castes invoke their affiliation in the political arena, to claim resources from the state. The upper castes discard such claims as backward, embarrassing, and unfair to those who have earned their position through hard work and talent. Focusing on a long history of debates surrounding access to engineering education, Subramanian argues that such defenses of merit are themselves expressions of caste privilege. The case of the IITs shows how this ideal of meritocracy serves the reproduction of inequality, ensuring that social stratification remains endemic to contemporary democracies.
The New Frontier
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Author : Marilyn Fernandez
language : en
Publisher: Oxford University Press
Release Date : 2017-12-12
The New Frontier written by Marilyn Fernandez and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Political Science categories.
Does the burgeoning Indian Information Technology (IT) sector represent a deviation from the historical arc of caste inequality or has it become yet another site of discrimination? Those who claim that the sector is caste-free believe that IT is an equal opportunity employer, and that the small Dalit footprint is due to the want of merit. But they fail to consider how caste inequality sneaks in by being layered on socially constructed ‘pure merit’, which favours upper castes and other privileged segments, but handicaps Dalits and other disadvantaged groups. In this book, Fernandez describes how the practice of pure and holistic merit are deeply embedded in the social, cultural, and economic privileges of the dominant castes and classes, and how caste filtering has led to the reproduction of caste hierarchies and consequently the small Dalit footprint in Indian IT.
The Fourth Iit
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Author : Surya Pratap Mehrotra
language : en
Publisher: Penguin UK
Release Date : 2015-11-10
The Fourth Iit written by Surya Pratap Mehrotra and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-10 with Literary Collections categories.
The Fourth IIT traces the historical evolution of the Indian Institute of Technology Kanpur (IITK), established fourth in the chronological ladder of IITs after the institutes at Kharagpur, Bombay and Madras. The early beginnings of IITK are explored, with the appointment of Dr P.K. Kelkar as its founder-director, its humble commencement in the temporary premises of Harcourt Butler Technological Institute (HBTI) and the initiation of a traditional BTech programme. We see how rapid transformations enabled the institute to introduce and nurture a new academic culture in the country, illustrated by the paradigm shift in higher technical education and the freshness of a new spirit in higher education in general—the spirit of IITK. An inventive approach to faculty appointments, student admissions and the development of a novel academic structure are some of the deeply appreciated attributes that IITK has epitomized—and striven for. The book also captures IITK in the present times, in its pursuit of continually improving the material life of its students, staff members and the faculty, and the veritably important role played by the alumni, and also sheds light on the ‘new vision’ of the institute. Expertly and lovingly written by IITK insiders and long-timers, The Fourth IIT is ideal for past and present students and educators, and for anyone interested in an in-depth analysis of one of the most beloved and respected academic institutions in the country.
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing
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Author : K. Scott Swan
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-09-05
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing written by K. Scott Swan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-05 with Business & Economics categories.
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Building Brands In The Indian Market
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Author : Tapan Kumar Panda
language : en
Publisher: Excel Books India
Release Date : 2004
Building Brands In The Indian Market written by Tapan Kumar Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Global Branding Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Creators Memoirs
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Author : Writers Pouch
language : en
Publisher: Writers Pouch
Release Date : 2021-12-30
Creators Memoirs written by Writers Pouch and has been published by Writers Pouch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Biography & Autobiography categories.
Creators’ Memoirs is a collection of twelve experiences from nine creators sharing their pleasant and essential learnings. These incidents also reveal a little about our creators’ personal lives and cherished memories.
The Oxford Handbook Of Panel Data
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Author : Badi Hani Baltagi
language : en
Publisher:
Release Date : 2015
The Oxford Handbook Of Panel Data written by Badi Hani Baltagi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
The Oxford Handbook of Panel Data examines new developments in the theory and applications of panel data. It includes basic topics like non-stationary panels, co-integration in panels, multifactor panel models, panel unit roots, measurement error in panels, incidental parameters and dynamic panels, spatial panels, nonparametric panel data, random coefficients, treatment effects, sample selection, count panel data, limited dependent variable panel models, unbalanced panel models with interactive effects and influential observations in panel data. Contributors to the Handbook explore applications of panel data to a wide range of topics in economics, including health, labor, marketing, trade, productivity, and macro applications in panels. This Handbook is an informative and comprehensive guide for both those who are relatively new to the field and for those wishing to extend their knowledge to the frontier. It is a trusted and definitive source on panel data, having been edited by Professor Badi Baltagi-widely recognized as one of the foremost econometricians in the area of panel data econometrics. Professor Baltagi has successfully recruited an all-star cast of experts for each of the well-chosen topics in the Handbook.
Fast Cheap And Viral
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Author : Aashish Chopra
language : en
Publisher: Hachette UK
Release Date : 2019-09-20
Fast Cheap And Viral written by Aashish Chopra and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success