Making Of The Iit Brand
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Making Of The Iit Brand
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Author : Davender Jain
language : en
Publisher: Notion Press
Release Date : 2022-05-24
Making Of The Iit Brand written by Davender Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Biography & Autobiography categories.
This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.
Global Branding Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Building Brands In The Indian Market
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Author : Tapan Kumar Panda
language : en
Publisher: Excel Books India
Release Date : 2004
Building Brands In The Indian Market written by Tapan Kumar Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing
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Author : K. Scott Swan
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-09-05
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing written by K. Scott Swan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-05 with Business & Economics categories.
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Analyzing Decision Making
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Author : Jordan J. Louviere
language : en
Publisher: SAGE
Release Date : 1988-03
Analyzing Decision Making written by Jordan J. Louviere and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-03 with Business & Economics categories.
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
The Caste Of Merit
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Author : Ajantha Subramanian
language : en
Publisher:
Release Date : 2019
The Caste Of Merit written by Ajantha Subramanian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Education categories.
Just as Americans least disadvantaged by racism are most likely to call their country post‐racial, Indians who have benefited from upper-caste affiliation rush to declare their country a post‐caste meritocracy. Ajantha Subramanian challenges this belief, showing how the ideal of meritocracy serves the reproduction of inequality in Indian education.
History Of Science Technology Environment And Medicine In India
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Author : Suvobrata Sarkar
language : en
Publisher: Taylor & Francis
Release Date : 2021-11-29
History Of Science Technology Environment And Medicine In India written by Suvobrata Sarkar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with History categories.
This volume studies the concept and relevance of HISTEM (History of Science, Technology, Environment, and Medicine) in shaping the histories of colonial and postcolonial South Asia. Tracing its evolution from the establishment of the East India Company through to the early decades after the Independence of India, it highlights the ways in which the discipline has changed over the years and examines the various influences that have shaped it. Drawing on extensive case studies, the book offers valuable insights into diverse themes such as the East–West encounter, appropriation of new knowledge, science in translation and communication, electricity and urbanization, the colonial context of engineering education, science of hydrology, oil and imperialism, epidemic and empire, vernacular medicine, gender and medicine, as well as environment and sustainable development in the colonial and postcolonial milieu. An indispensable text on South Asia’s experience of modernity in the nineteenth and twentieth centuries, this book will be of interest to scholars and researchers of modern South Asian studies, modern Indian history, sociology, history of science, cultural studies, colonialism, as well as studies on Science, Technology, and Society (STS).
The Fourth Iit
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Author : Surya Pratap Mehrotra
language : en
Publisher: Penguin UK
Release Date : 2015-11-10
The Fourth Iit written by Surya Pratap Mehrotra and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-10 with Literary Collections categories.
The Fourth IIT traces the historical evolution of the Indian Institute of Technology Kanpur (IITK), established fourth in the chronological ladder of IITs after the institutes at Kharagpur, Bombay and Madras. The early beginnings of IITK are explored, with the appointment of Dr P.K. Kelkar as its founder-director, its humble commencement in the temporary premises of Harcourt Butler Technological Institute (HBTI) and the initiation of a traditional BTech programme. We see how rapid transformations enabled the institute to introduce and nurture a new academic culture in the country, illustrated by the paradigm shift in higher technical education and the freshness of a new spirit in higher education in general—the spirit of IITK. An inventive approach to faculty appointments, student admissions and the development of a novel academic structure are some of the deeply appreciated attributes that IITK has epitomized—and striven for. The book also captures IITK in the present times, in its pursuit of continually improving the material life of its students, staff members and the faculty, and the veritably important role played by the alumni, and also sheds light on the ‘new vision’ of the institute. Expertly and lovingly written by IITK insiders and long-timers, The Fourth IIT is ideal for past and present students and educators, and for anyone interested in an in-depth analysis of one of the most beloved and respected academic institutions in the country.
Advances In Materials And Manufacturing Engineering
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Author : Leijun Li
language : en
Publisher: Springer Nature
Release Date : 2020-01-09
Advances In Materials And Manufacturing Engineering written by Leijun Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Technology & Engineering categories.
This book gathers outstanding papers presented at the International Conference on Advances in Materials and Manufacturing Engineering (ICAMME 2019), held at KIIT Deemed to be University, Bhubaneswar, India, from 15 to 17 March 2019. It covers theoretical and empirical developments in various areas of mechanical engineering, including manufacturing, production, machine design, fluid/thermal engineering, and materials.
The Making Of The Iit Delhi
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Author : Indian Institute of Technology, Delhi
language : en
Publisher:
Release Date : 1985
The Making Of The Iit Delhi written by Indian Institute of Technology, Delhi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Technology categories.