Management And The Marketing Revolution
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Marketing Revolution
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Author : Paul R. Gamble
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Management And The Marketing Revolution
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Author : Ed. B. Weiss
language : en
Publisher:
Release Date : 1964
Management And The Marketing Revolution written by Ed. B. Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
The Marketing Revolution
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Author : Kevin J. Clancy
language : en
Publisher: HarperCollins Publishers
Release Date : 1991
The Marketing Revolution written by Kevin J. Clancy and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.
Management And The Marketing Revolution
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Author : E.B. Weiss
language : en
Publisher:
Release Date : 1974
Management And The Marketing Revolution written by E.B. Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Marketing categories.
Marketing Revolution
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Author : Paul R. Gamble
language : en
Publisher: Kogan Page Limited
Release Date : 2005
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Marketing Revolution is based on the experience of IBM and its leading business partners - particularly software suppliers and marketing communications suppliers - in transforming themselves and their clients' marketing. The writers, consultants, academics and practitioners have drawn on recent research by IBM and analysts: how is the marketing function managed in companies all over the world, and how can it be improved? The book shows senior marketing managers, those who advise them and those who study advanced marketing, how marketing can be greatly improved by taking a radical rather than an incremental approach to planning and implementing marketing. Marketing Transformation (MT) is the process by which companies completely re-architect, re-engineer, or even entirely rebuild their marketing capability (structure, processes, systems, partnerships etc.) to create radically increased business value, whether through efficiency (same results at much lower cost), effectiveness (much better results at same cost), acceleration (doing things faster), quality (doing things in a more complete, integrated fashion) or some combination of all of these.
Management And The Marketing Revolution
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Author : Edward Benjamin Weiss
language : en
Publisher:
Release Date : 1964
Management And The Marketing Revolution written by Edward Benjamin Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Business & Economics categories.
The Visual Marketing Revolution
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Author : Stephanie Diamond
language : en
Publisher: Que Publishing
Release Date : 2013-05-08
The Visual Marketing Revolution written by Stephanie Diamond and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Business & Economics categories.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
The Marketing Revolution
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Author : Richard L. Bencin
language : en
Publisher:
Release Date : 1985
The Marketing Revolution written by Richard L. Bencin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.
The Marketing Revolution In Politics
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Author : Bruce I. Newman
language : en
Publisher: University of Toronto Press
Release Date : 2016-01-08
The Marketing Revolution In Politics written by Bruce I. Newman and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
Ai Empowered Navigating The Digital Marketing Revolution
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Author : Syed Safwan Faisal
language : en
Publisher: Pencil
Release Date : 2024-01-23
Ai Empowered Navigating The Digital Marketing Revolution written by Syed Safwan Faisal and has been published by Pencil this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-23 with Juvenile Nonfiction categories.
Safwan Faisal, a visionary in the field of digital marketing and artificial intelligence, is a prominent figure from Karachi Division, Sindh, Pakistan. With a career spanning over eight years, Safwan has emerged as an influential force in marrying the complexities of AI with the dynamic needs of digital marketing. His educational journey, rooted in Computer Science and enriched by specialized courses in AI and digital marketing from Coursera, has been instrumental in shaping his unique skill set. Currently excelling as a Marketing Specialist at Agile IT Solutions, Safwan continues to redefine the boundaries of marketing strategies. His experience as a Digital Marketing Manager at Maskan and as an Assistant Manager of Human Resources at SAMI Pharmaceuticals (Pvt.) Ltd. has given him a diverse perspective on business strategies and human resource management. His expertise lies in effectively integrating digital marketing with AI, leading to significant improvements in customer engagement and business ROI. Safwan's approach to marketing is deeply analytical and customer-focused, emphasizing continuous learning and the adaptation to stay ahead in a fast-evolving industry. He advocates for the synergistic use of AI to enhance human creativity and efficiency in marketing. His dedication to achieving measurable results and nurturing team collaboration has established him as a respected leader and innovator in his field. Keen to share his insights and connect with like-minded professionals, Safwan is open to collaborative opportunities. He can be reached through his LinkedIn profile, email, or phone. As an author, his book "AI Empowered: Navigating the Digital Marketing Revolution" reflects his journey and expertise, offering valuable guidance to both budding and experienced professionals in the digital marketing domain. Safwan stands as a beacon for those navigating the intricate interplay of technology and marketing in the modern digital era.