The Marketing Revolution
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Marketing Revolution
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Author : Paul R. Gamble
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
The Marketing Revolution
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Author : Kevin J. Clancy
language : en
Publisher: HarperCollins Publishers
Release Date : 1991
The Marketing Revolution written by Kevin J. Clancy and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.
The Marketing Revolution
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Author : Kevin J. Clancy
language : en
Publisher:
Release Date : 1993
The Marketing Revolution written by Kevin J. Clancy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
The Marketing Revolution
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Author : Richard L. Bencin
language : en
Publisher:
Release Date : 1985
The Marketing Revolution written by Richard L. Bencin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.
Marketing Revolution
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Author : Paul R. Gamble
language : en
Publisher: Kogan Page Limited
Release Date : 2005
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Marketing Revolution is based on the experience of IBM and its leading business partners - particularly software suppliers and marketing communications suppliers - in transforming themselves and their clients' marketing. The writers, consultants, academics and practitioners have drawn on recent research by IBM and analysts: how is the marketing function managed in companies all over the world, and how can it be improved? The book shows senior marketing managers, those who advise them and those who study advanced marketing, how marketing can be greatly improved by taking a radical rather than an incremental approach to planning and implementing marketing. Marketing Transformation (MT) is the process by which companies completely re-architect, re-engineer, or even entirely rebuild their marketing capability (structure, processes, systems, partnerships etc.) to create radically increased business value, whether through efficiency (same results at much lower cost), effectiveness (much better results at same cost), acceleration (doing things faster), quality (doing things in a more complete, integrated fashion) or some combination of all of these.
The Visual Marketing Revolution
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Author : Stephanie Diamond
language : en
Publisher: Que Publishing
Release Date : 2013-05-08
The Visual Marketing Revolution written by Stephanie Diamond and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Business & Economics categories.
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools
The Marketing Revolution
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Author : Joshua Cates
language : en
Publisher:
Release Date : 2024-05-10
The Marketing Revolution written by Joshua Cates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-10 with Business & Economics categories.
In "The Marketing Revolution," serial entrepreneur Joshua Cates shares the battle-tested tactics and strategies he's honed over his 25+ year career, propelling five successful companies, three successful acquisitions, and driving over $1 Billion in revenue for his agency clients.Are you tired of your marketing efforts feeling like an uphill battle? This book is your guide to crafting a killer marketing plan that delivers real results. Get ready to revolutionize your approach to marketing and witness the transformation in your business's success.The Marketing Revolution will education and inspire readers to take action and realize their full potential by delving into the importance of having an impactful marketing plan that you understand, test and have full confidence is driving results.As we enter a new age of business, maintaining a competitive edge and expanding your market share is critical to your future success. Here is where The Marketing Revolution is useful. This book will help you raise your knowledge of available and proven marketing tactics, no matter your industry. It contains real-world guidance and proven ideas to maximize your company's potential and supercharge your marketing.After finishing this book, you will have a solid understanding of the abilities essential to survive in the modern corporate environment, and the tools to take your marketing to the next level. Moreover, this book will give readers a comprehensive grasp of marketing's role in driving corporate success and presenting the most cutting-edge marketing strategies and tools. No matter your line of work, your ultimate objective should be to gain an advantage over your competition and increase your market share by implementing a distinctive and well-thought-out marketing strategy. I'm thrilled to have you onboard as we dive into transforming your marketing strategies. To kickstart your adventure, I invite you to explore our online hub and download the free resources intended to compliment this book. Picture this: as you dive into the pages of this book, these resources stand ready to enrich your journey, offering practical insights and actionable steps. www.MarketingRevolution.store/resources
The Political Marketing Revolution
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Author : Jennifer Lees-Marshment
language : en
Publisher: Manchester University Press
Release Date : 2004-10
The Political Marketing Revolution written by Jennifer Lees-Marshment and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Business & Economics categories.
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
The Marketing Revolution In Politics
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Author : Bruce I. Newman
language : en
Publisher: University of Toronto Press
Release Date : 2016-01-01
The Marketing Revolution In Politics written by Bruce I. Newman and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Advertising, Political categories.
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
The Gentle Marketing Revolution
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Author : Sarah Santacroce
language : en
Publisher:
Release Date : 2021-01-27
The Gentle Marketing Revolution written by Sarah Santacroce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!