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Management Et Marketing Du Vin 2

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Management Et Marketing Du Vin 2

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Author : Foued Cheriet
language : fr
Publisher: ISTE Group
Release Date : 2023-10-26

Management Et Marketing Du Vin 2 written by Foued Cheriet and has been published by ISTE Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with Science categories.

Concurrence accrue des nouveaux pays producteurs et des produits de substitution, déconsommation de vin, changement climatique, crise sanitaire ou contextes géopolitiques, la filière viticole se retrouve depuis quelques années confrontée à de graves difficultés. Pour autant, cette période récente offre paradoxalement de nouvelles opportunités. À travers la présentation des résultats de recherches originales, des grilles de lecture, des illustrations et des études de cas, Management et marketing du vin 2 analyse les principaux enjeux des filières vitivinicoles et envisage les opportunités nouvelles : un dynamisme renouvelé d’innovations techniques, organisationnelles et commerciales, des capacités d’adaptation des acteurs, une introduction plus importante des nouvelles technologies, etc. L’approche plurielle, mise en place par les différents auteurs et experts, propose une réflexion enrichie qui permet de mieux comprendre l’actualité de la filière vitivinicole et présente les leviers d’adaptation aux nouvelles attentes commerciales, sociétales et environnementales.

Management Et Marketing Du Vin

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Author : Foued Cheriet
language : fr
Publisher: ISTE Group
Release Date : 2021-04-01

Management Et Marketing Du Vin written by Foued Cheriet and has been published by ISTE Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-01 with Science categories.

Management et marketing du vin présente les défis et les enjeux auxquels se trouve confrontée la filière vitivinicole française. À partir des travaux de chercheurs en marketing et en management appliqués au secteur vitivinicole français, l’ouvrage analyse des résultats récents en termes de gouvernance, de compétitivité, de stratégies d’exportation et d’adaptation au changement climatique, d’application marketing et de positionnement des vins à l’international. À travers de nombreuses illustrations et études de cas, il fournit des outils managériaux et opérationnels ainsi que des grilles de lecture aux acteurs du secteur (producteurs, institutions, responsables de structures viticoles, acteurs de la distribution). Les professionnels de la filière, les universitaires, les étudiants et les passionnés du vin y trouveront des informations actualisées, des analyses approfondies et une réflexion stimulante sur les perspectives de ce secteur, à la fois traditionnel et innovant.

Wine Management And Marketing Volume 2

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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2024-06-19

Wine Management And Marketing Volume 2 written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Wine Management And Marketing Opportunities For Companies And Challenges For The Industry

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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-29

Wine Management And Marketing Opportunities For Companies And Challenges For The Industry written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Technology Advances And Innovation In Wine Tourism

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Author : Marianna Sigala
language : en
Publisher: Springer Nature
Release Date : 2023-01-04

Technology Advances And Innovation In Wine Tourism written by Marianna Sigala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-04 with Business & Economics categories.

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

Management Et Marketing Du Vin

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Author :
language : fr
Publisher:
Release Date : 2021

Management Et Marketing Du Vin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.

Market Orientation

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Author : Martin Hingley
language : en
Publisher: CRC Press
Release Date : 2016-05-06

Market Orientation written by Martin Hingley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Wine Management And Marketing Opportunities For Companies And Challenges For The Industry

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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-10-09

Leary S Global Wineology

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Author : Charlie Leary, PhD, MA
language : en
Publisher: Hibiscus Panama, S.A.
Release Date : 2022-11-15

Leary S Global Wineology written by Charlie Leary, PhD, MA and has been published by Hibiscus Panama, S.A. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Education categories.

This is the only complete guide to wine education programs, classes, and scholarship. Those wishing to increase their understanding and appreciation of wine for personal enjoyment or social know-how, and those who desire to pursue or advance a professional career in the wine industry now confront a plethora of wine education options with a confusing array of titles, degrees, certificates, and specializations. Some wine education is free and short, while other programs can cost dearly in time and money. Some courses of study take a few hours and others a few years. Institutions offering wine education vary from state colleges and universities to non-profit organizations and many profit-seeking companies. Sommeliers require training that may be mostly useless to vintners. Someone who wants to deftly handle ordering wine in a restaurant probably doesn’t want to learn about wine chemistry or Integrated Pest Management. Which program is right for you? What’s the difference between an MS and an MW or an MS in viticulture? Is the education for a CWE the same as that for a WSET Diploma? Are some schools better for learning about wine journalism than the wine business? This book will help answer such questions. There are chapters on wine studies programs and credentials, including for sommeliers and those working in the wine trade; university viticulture and enology programs; wine business study programs; free online wine education courses; wine studies scholarships; and wine mentorship programs. Advance Praise for Leary's Global Wineology: "This groundbreaking book on wine education will be useful to business owners as well as wine enthusiasts. When I bought my wine business, I looked far and wide for guidance on classes or programs to strengthen my wine knowledge. Nothing existed. It was an arduous task to figure out which course to take amongst the so many offered! Charlie Leary has now filled that gap. It will be useful to me not only in assessing candidates for employment, but also as a resource in training my staff. This guide is indispensable for anyone in the wine trade, writ large, and has lots of information of use to the general wine-drinking public who want to learn more." Sajive Jain, Owner of Bottle Barn, Sonoma, California

Le Marketing Du Vin

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Author : Krista Duniach
language : en
Publisher: Editions Eska
Release Date : 2009-10-01

Le Marketing Du Vin written by Krista Duniach and has been published by Editions Eska this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Wine categories.

Management Et Marketing Du Vin 2

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