Management In Marketing Channels
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Management In Marketing Channels
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Author : Louis W. Stern
language : en
Publisher:
Release Date : 1989
Management In Marketing Channels written by Louis W. Stern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Management In Marketing Channels
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Author :
language : en
Publisher:
Release Date : 1980
Management In Marketing Channels written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Management In Marketing Channels
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Author : Louis W. Stern
language : en
Publisher:
Release Date : 1987
Management In Marketing Channels written by Louis W. Stern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Marketing Channels
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Author : Bert Rosenbloom
language : en
Publisher: Thomson South-Western
Release Date : 2013
Marketing Channels written by Bert Rosenbloom and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing channels categories.
Marketing Channels: A Management View, 8e, International Edition a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
The Manager S Guide To Distribution Channels
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-05-22
The Manager S Guide To Distribution Channels written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-22 with Business & Economics categories.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Strategic Marketing Channel Management
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Author : Donald J. Bowersox
language : en
Publisher: McGraw-Hill Companies
Release Date : 1992
Strategic Marketing Channel Management written by Donald J. Bowersox and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Marketing Channels
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Author : Louis W. Stern
language : en
Publisher: Prentice Hall
Release Date : 1988
Marketing Channels written by Louis W. Stern and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher:
Release Date : 2014-07-30
Marketing Channel Strategy written by Robert W. Palmatier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-30 with Marketing categories.
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience--for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing The Management Of Distribution Channels
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Author : Maureen Guirdham
language : en
Publisher: Pergamon
Release Date : 1972
Marketing The Management Of Distribution Channels written by Maureen Guirdham and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.
Channel Sales And Management In Distribution
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Author : Robert Hastings
language : en
Publisher: Businessman 101
Release Date : 2011-05-09
Channel Sales And Management In Distribution written by Robert Hastings and has been published by Businessman 101 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-09 with Business & Economics categories.
OVERVIEWDistribution is the largest business in the world! It is bigger than mining or food or clothing and this book offers valuable insight and information regarding how to be a successful sales professional and manager in a channel business.Channel is the market layers through which distribution takes place and this book is designed to give the necessary skills in the distribution and channel market on sales and management with a rounded view of the required skills and knowledge. What makes this book unique is the insight and experience of the author who has been involved in the distribution market for over 30 years and he understands what makes it work and what makes a successful channel sales person and manager.This book Successful Channel Sales in Distribution offers a range of informative chapters which will guide you through distribution systems and the multi layers from the distributor down to the Value Added Reseller, System Integrators, Agents and appointed representatives.The book reviews the all important 80/20 principle in setting up a national channel market. Successful Channel sales reviews distribution partners and how they work, how relationship management works and what is the most successful and tried methods in partner retention programs. Several of the chapters are devoted to understanding the sales drivers in distribution channels and how to maximise the earnings and capability in your market of choice.THe book offers advice on how to understand the role of marketing and promotions including the 'push and pull' effect on the distributor to the reseller. There are sections on finance and 'channel metrics' as well as human resources and overall channel management techniques.How can you be successful within a channel structure? Who are the significant players in a channel structure and what skills do you need to understand and drive channel sales? All these questions are answered with informative advice on how to succeed and progress in a distribution market business.This book offers a professional approach in how to create a long term career in the channel business no matter if the distribution is aircraft or widgets!If you want to understand a channel sales cycle, relationship management, marketing and promotions, human resource, stockholding and the financial side of credit and credit management these subjects are all listed in easy to understand jargon and how each interlinks in the distribution chain.If you want to understand channel or you are an educated channel manager this is the book for you as it is written for those seeking a better understanding of channel management and sales expertise or are looking for a role in distribution.