Marketing Channels
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Marketing Channels
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Author : Louis W. Stern
language : en
Publisher: Routledge
Release Date : 1996
Marketing Channels written by Louis W. Stern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Textbook
Marketing Channels
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Author : Bert Rosenbloom
language : en
Publisher: South Western Educational Publishing
Release Date : 1999
Marketing Channels written by Bert Rosenbloom and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Textbook on marketing
Marketing Channels
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Author : Anne T. Coughlan
language : en
Publisher: Pearson Education India
Release Date : 2007-09
Marketing Channels written by Anne T. Coughlan and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Marketing channels categories.
Marketing Channels
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Author : Barry Berman
language : en
Publisher:
Release Date : 1996
Marketing Channels written by Barry Berman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
Sales And Marketing Channels
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Author : Julian Dent
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-04-03
Sales And Marketing Channels written by Julian Dent and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-07-11
Marketing Channel Strategy written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Business & Economics categories.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2016-06-03
Marketing Channel Strategy written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channels
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Author : Edwin Henderson Lewis
language : en
Publisher:
Release Date : 1968
Marketing Channels written by Edwin Henderson Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Business & Economics categories.
Includes bibliography and index
Marketing Channels
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Author : Charles Glenn Walters
language : en
Publisher:
Release Date : 1974
Marketing Channels written by Charles Glenn Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business logistics categories.
Marketing Channels And Strategies
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Author : Ronald D. Michman
language : en
Publisher:
Release Date : 1980
Marketing Channels And Strategies written by Ronald D. Michman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing channels categories.