Management Information For Marketing Decisions
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Managing Marketing Information Rle Marketing
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Managing Marketing Information Rle Marketing written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Cim Coursebook 01 02 Management Information For Marketing Decisions
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Author : Graham Axelby
language : en
Publisher: Routledge
Release Date : 2013-10-28
Cim Coursebook 01 02 Management Information For Marketing Decisions written by Graham Axelby and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research · a completely revised Continuous Assessment unit · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
Management Information For Marketing Decisions
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Author : BPP Learning Media
language : en
Publisher:
Release Date : 1999-05-01
Management Information For Marketing Decisions written by BPP Learning Media and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-01 with categories.
Marketing Decision Making And Decision Support
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Author : Gerrit H. van Bruggen
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Marketing Decision Making And Decision Support written by Gerrit H. van Bruggen and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Management Information For Marketing Decisions
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Author : Graham Axelby
language : en
Publisher: Routledge
Release Date : 2001
Management Information For Marketing Decisions written by Graham Axelby and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Management information systems categories.
This text is a coursebook tailored specifically for students undertaking the Management Information for Marketing Decisions module of the CIM Certificate.
Marketing Management Support Systems
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-04-30
Marketing Management Support Systems written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-30 with Business & Economics categories.
The challenge for the future is designing marketing management support systems that combine these newer technologies into maximally effective systems that constitute a real competitive edge in the marketplace. This book aims to help spur this implementation by offering a framework for matching the demand and supply of information in order to guide the functional design and development of marketing management support systems in specific situations.
Marketing Decision Making And Decision Support
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Author : Gerrit Harm van Bruggen
language : en
Publisher:
Release Date : 2010
Marketing Decision Making And Decision Support written by Gerrit Harm van Bruggen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with BUSINESS & ECONOMICS categories.
Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.
Marketing Decision Making And The Management Of Pricing
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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Marketing Decision Making And The Management Of Pricing written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Marketing Management
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Author : Joseph P. Guiltinan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
Marketing Management written by Joseph P. Guiltinan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
Management Information For Marketing Decisions
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Author : Hines
language : en
Publisher:
Release Date : 2000-06-09
Management Information For Marketing Decisions written by Hines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-09 with categories.
Management Information for Marketing Decisions 2000-2001 is specifically developed and written for students taking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements. The book includes uniquely valuable material for the serious CIM student including: · Recent examination papers · Glossary of key terms · Highly interactive text with questions, activities and highlighted key points · The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports. Officially endorsed by the CIM Approved by the CIM Chief Examiner Written by the CIM Senior Examiner for the Management Information for Marketing Decisions module