Management Of International Advertising
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International Marketing And Export Management
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Author : Gerald S. Albaum
language : en
Publisher: Prentice Hall
Release Date : 2011
International Marketing And Export Management written by Gerald S. Albaum and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
Management Of International Advertising
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Author : Dean M. Peebles
language : en
Publisher: Allyn & Bacon
Release Date : 1984
Management Of International Advertising written by Dean M. Peebles and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Marketing Management An International Perspective
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Author : Dominique Turpin
language : en
Publisher: Bloomsbury Publishing
Release Date : 1999-05-28
Marketing Management An International Perspective written by Dominique Turpin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-28 with Business & Economics categories.
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
International Marketing Rle International Business
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Author : Colin Gilligan
language : en
Publisher: Routledge
Release Date : 2013-01-04
International Marketing Rle International Business written by Colin Gilligan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
International Marketing
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Author : Colin Gilligan
language : en
Publisher: Routledge
Release Date : 2012-11-26
International Marketing written by Colin Gilligan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Business & Economics categories.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
The Global Market
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Author : John A. Quelch
language : en
Publisher: Jossey-Bass
Release Date : 2004-05-31
The Global Market written by John A. Quelch and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-31 with Business & Economics categories.
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International Marketing Management
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Author : Dewan & Sudarshan
language : en
Publisher: Discovery Publishing House
Release Date : 2010
International Marketing Management written by Dewan & Sudarshan and has been published by Discovery Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.
International Marketing Management
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Author : Subhash C. Jain
language : en
Publisher: PWS Publishing Company
Release Date : 1984
International Marketing Management written by Subhash C. Jain and has been published by PWS Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
International Marketing An Annotated Bibliography
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Author : S. Tamer Cavusgil
language : en
Publisher:
Release Date : 1983
International Marketing An Annotated Bibliography written by S. Tamer Cavusgil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
International Marketing Management
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Author : Mario Glowik
language : en
Publisher: Walter de Gruyter
Release Date : 2012-09-18
International Marketing Management written by Mario Glowik and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-18 with Business & Economics categories.
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.